3. Marketing
Marketing is the process of communicating the value of a
product or service to customers and in return getting value
from them.
Advertising
Advertising is the promotion of a company’s products and
services carried out primarily to drive sales of the products
and services.
Un-ethical marketing
Un-ethical marketing practices are those practices that are
morally unacceptable.
4. • Increasing the sales of the product/service
• Creating and maintaining a brand identity or brand
image.
• Communicating a change in the existing product line.
• Introduction of a new product or service.
• Increasing the value of the brand or the company
5. Marketing is considered unethical in the following
situations;
Misleading advertisement
Marketing of harmful product
Women as marketing instrument
Children as marketing tool
Excessive marketing
Push sales Tactics
Lying
Selling expired Goods
7. Children in advertising
Children are easily persuaded
and have a large pull on today's
markets, as is known by all
advertisers, even ones who do
not intend for their products to
be consumed by children.
8. Surrogate advertising is prominently
seen in cases where advertising
Surrogate advertising banned
a particular product is
by law. Advertisement for
products like cigarettes or
alcohol which are injurious to
heath are prohibited by law in
several countries and hence these
companies have to come
up with several other products that
might have the same brand name and
indirectly remind people of the
cigarettes or beer bottles of the
same brand Common examples
include Fosters and Kingfisher
beer brands, which are often seen to
promote their brand with the help
of surrogate advertising.
9.
10. EXAGGERATION
Using false claims in the advertisements about the product.
For example:- Tide detergent – “White ho to Tide ho.”,
Vim – “One Drop Challenge.”
White ho to
Tide ho.
One Drop Challenge
11. Unverified Claims
It includes advertisements of “energy drinks” which tells
us about the number of vitamins and how they help
children to grow strong and tall.
There is no way of verifying these false claims.
For example:-Horlicks, Maltova, Tiger biscuits.
13. Most of the advertisements make use of women in order to
enhance/increase the sale of the products.
For example in the ads of Perfumes, bikes and Shaving products
like Gillette.
They have been shown as weaker sections of the society who
can be easily get carried away by men.
Moreover, the girls/women used for the different kinds of
ads are shown to be fair and exceptionally thin. This has
created a negative image of women in society, and high
expectations amongst families and peers.
14.
15. Unhealthy Brand comparisons
Nowadays advertisers are engaged in unhealthy
brand comparison with the help of advertising.
Such comparisons create problems and
confusions for the right choice of the product as
far as audience are concerned.
Example can be cited of colgate and pepsodent
toothpaste.
