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The Culture of a Marketing Agency

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The Culture of a Marketing Agency

  1. 1. COMPANY CULTURE willmarlow.com/culture
  2. 2. WHAT IS CULTURE? Culture is a set of shared values, behaviors and ideals. willmarlow.com/culture
  3. 3. By promoting a meaningful company culture, we will have an easier time knowing if you will enjoy working with us. WHY DOES CULTURE MATTER? willmarlow.com/culture
  4. 4. A great company culture is our way of making a place that we can all enjoy together. WHY DOES CULTURE MATTER? willmarlow.com/culture
  5. 5. By understanding our culture you will have an easier time thinking about these statements: If the answer isn't hell yes if should be no. Clausewitz's first principle: act with the utmost concentration. Unhappiness is caused chiefly by an excessive focus on the self. The little things are the big things. MDM Inc. | Social Media Strategy willmarlow.com/culture
  6. 6. Why is culture extra- important for marketing agencies like us? BECAUSE WE ARE A PEOPLE BUSINESS. willmarlow.com/culture
  7. 7. Put another way, we are a human capital company. A product company invests more in product than in people. An agency invests more in people than in product. Agency = People > Product willmarlow.com/culture
  8. 8. Since we are a human capital company, hiring towards culture is a key part of our growth strategy. willmarlow.com/culture
  9. 9. A bad plan is better than no plan. GARRY KASPAROV CHESS GRANDMASTER willmarlow.com/culture
  10. 10. Let's think about this another way. What does an agency do? An agency solves problems. And as a data-driven agency we eliminate uncertainty for our clients. willmarlow.com/culture
  11. 11. Manage digital campaigns Train other agencies At our company we do two specific things: willmarlow.com/culture
  12. 12. Our job is: To help our clients grow. willmarlow.com/culture
  13. 13. Our mission is: To make our clients feel like geniuses. willmarlow.com/culture
  14. 14. Every day, it is your flat out responsibility to make your boss look good. You have to make him or her smarter...all the time. JACK WELCH CEO, GE willmarlow.com/culture
  15. 15. We hire people who share our three core values: Pursuit of knowledge Helpfulness Hard work willmarlow.com/culture
  16. 16. People who want to be helpful People who want to be experts WHO DO WE HIRE? willmarlow.com/culture
  17. 17. What makes us succeed as an agency? INVESTING IN THE RIGHT PEOPLE. willmarlow.com/culture
  18. 18. WE PROMOTE PEOPLE WHO: Want to be continuous, life-long learners Aren't satisfied by easy answers Ask the same questions repeatedly in order to dig deeper Make our clients look like heroes inside their  companies Productively, solve problems before they appear willmarlow.com/culture
  19. 19. We don't care where you live. We are not limited by geography. WHAT DON'T WE CARE ABOUT? willmarlow.com/culture
  20. 20. We don't care about impressive- sounding degrees and certifications. We value your credentials but care more about what you can do. willmarlow.com/culture WHAT DON'T WE CARE ABOUT?
  21. 21. And finally, we don't care about BS. There is too much BS in marketing. And we want to remove it all. We have our work cut out for us. willmarlow.com/culture WHAT DON'T WE CARE ABOUT?
  22. 22. There are eight easy-to-follow that guide us in support of our culture of knowledge, helpfulness and hard work. Never brag about clicks, impressions or traffic. Focus on leads, conversions, sales and revenue. Explain or question why a marketing idea is good or bad. Stay ahead of the client in questioning the ROI of a campaign. Know that you are not spending money on ads. You are investing. Imagine that you are investing your own money. Talk about recent accomplishments and current priorities. Ask yourself how you can communicate impact through data. 1. 2. 3. 4. 5. 6. 7. 8. willmarlow.com/culture
  23. 23. We are pursuing excellence, and hiring the right people will help us succeed. WHAT'S THE POINT OF BUILDING A POSITIVE CULTURE? willmarlow.com/culture
  24. 24. We want you to love your job. People like being around like- minded people. Studies show that the #1 predictor of happiness at work is whether you like the people you work with. willmarlow.com/culture
  25. 25. Remember these maxims from the beginning of the presentation? If the answer isn't hell yes if should be no. Clausewitz's first principle: act with the utmost concentration. Unhappiness is caused chiefly by an excessive focus on the self. The little things are the big things. MDM Inc. | Social Media Strategy willmarlow.com/culture
  26. 26. WE ARE HERE TO MAKE A DENT IN THE UNIVERSE. This happens when you are happy with the people around you and the work you are doing. AS STEVE JOBS SAID, willmarlow.com/culture
  27. 27. KEY TAKEAWAYS Ad agencies like ours are human capital companies, and so hiring the right people is critical to success – people are the primary investment. Our culture is defined by seeking joy in pursuit of knowledge, helpfulness, and hard work. You’ll be happy here if you want to: Develop deep expertise in data-driven marketing Ask lots of questions to dig deeper on difficult topics; Care deeply about making our clients look like heroes; and Are proactive about solving problems before they appear. We care about things that matter – not vanity metrics. Our job is to help our clients grow. Our mission to make our clients feel like geniuses. If the answer isn’t hell yes, it should be no. We are here to make a dent in the universe. The point is: we want you to love your job.
  28. 28. If you love our culture and mission, then we would love to hire you, promote you and reward you. SOUND LIKE A PERFECT MATCH? willmarlow.com/culture
  29. 29. Thank you for learning about us. Now we want to learn about you. willmarlow.com/culture

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