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Social Media and the Job Search
- 1. Social Media and the Job Search Michelle Burdick April Calkovsky Eastern Michigan University
- 2. Agenda § College student perspective § Employer perspective § Social media sites
- 6. Employers’ Perspective § 35% of employers less likely to interview applicants they can’t find online § 52% of employers use social networking sites to research job candidates § 92% of recruiters SocialTimes § 35% of employers who screen via social networking will send “friend requests” to candidates. 80% have been granted permission
- 7. Content that can hurt prospects…. § Provocative or inappropriate photographs 46% § Drinking or using drugs 40% § Bad-mouthed previous company or fellow employee 34% § Poor communication skills 30% § Discriminatory comments 29%
- 8. Content that can help prospects… § Background information supported job qualifications 42% § Personality came across as good fit with company culture 38% § Site conveyed a professional image 38% § Great communication skills 37% § Creative 36%
- 10. Benefits of Social Media § In a world where 80% of consumers Google a product or service before purchasing it, invisibility is a fate much worse than failure § @SearchDecoder § Can make connections, build credibility, and get noticed with little or no barriers § Can become inspired or informed § Follow § Ask and answer questions § Share information that you learned Evoke.pro
- 11. Facebook § Over 1 Billion users § Can add work credentials § Edit Profile § Work and Education § Determine if public or private
- 12. Facebook § Classify your friends § Create new lists § When posting, select “Custom” § Choose “don’t share this with” § Post content § Respond to content § Find networking connections § “Friends who work at Ford Motor Company” § “Friends of my friends who work at Ford Motor Company”
- 13. PInterest § Visual sharing images or videos § “Pin” companies of interest § Turn an interest board into an online resume § Work Samples § Career Milestones § Mobile photo-sharing § Works with other platforms § Followers Instagram
- 14. Twitter § Read and write 140 character messages § 160 letter character bio with key words including location § ReTweet § twitter.com/twitjobsearch § Tumblr is blogs § Provides recommendations to read § Can contribute yourself § Network with other professionals § Send messages to ask for advice Tumblr
- 15. Personal Website § Will become more important in the digital age § Can lead to new job opportunities § Resources § branded.me § myeolio.com § About.me § Weebly § Wix § SquareSpace § Moonfruit § Re.vu
- 17. Overwhelmed?
- 18. A site for your strength § Writing § Tumblr § Professional / Business § LinkedIn § SlideShare § Designing § Pinterest § Behance § Photographing § Instagram § Presenting / Video or Audio § YouTube § Podcasts
- 19. LinkedIn § The site to use if you only have time for one site § World’s largest Professional Network § Over 400M members § press.linkedin.com/about-linkedin
- 20. § Exponential Network § Need at least 50 connections to be useful § Levels of connections § First § Second § Third § Group LinkedIn: How does it work?
- 21. § Identify companies of interest § LinkedIn Similar Companies Search § LinkedIn Who’s Around Search § Advanced/Keyword & Location § Find Alumni § LinkedIn Groups § Join and contribute to groups that match your interest § Follow companies of interest LinkedIn Searches
- 22. • Import resume • Add a picture • Custom URL • Headline • Sections (education, work experience, certifications, courses, projects) • can change order • Add summary – 2,000 characters • Skills and Expertise • Recommendations • Additional Information • groups, honors, personal websites Optimize Your Profile
- 23. § People with titles of interest § People in companies of interest § People who studied what you studied LinkedIn: Career Exploration
- 24. LinkedIn Settings § Privacy & Settings § Account § Privacy § Communications § Privacy § Public Profile § Profile Viewing § Communications § Email frequency § Who can send invitations § Group, company, and applications settings
- 25. § Should you accept invitations from people you don’t know? § Connecting with LinkedIn Members § Click the connect button on § Customize the personal note (briefly) who you are and why you would like to connect. § Requesting an Introduction § Get Introduced. § Increases the likelihood of making a connection. LinkedIn: How to Connect
- 26. § Tag connections, add personal notes, and additional contact info § Download contact name, email, and employment info (contacts/settings) Maintaining Your Network
- 27. Share Information § Publish a post § Very best content § Lessons learned § Commentary on current events § Share an update § More casual § Other’s articles § Ideas § Make career goals public § Summary § Heading § Update or Post?
- 28. Slide Share § 100 most-visited websites in the world § Can view and upload § Presentations § Infographics § Documents § Videos § Builds traffic to your blog or website
- 29. The not so social media sites § Indeed § SimplyHired § Beyond § Monster § Career Builder § www.mitalent.org
- 30. References § Survey: 92% of Recruiters Use Social Media to Find High- Quality Candidates § www.adweek.com/socialtimes/survey-96-of-recruiters-use-social-media-to- find-high-quality-candidates/627040 § Career Builder / Harris Poll May 2015 § www.careerbuilder.com/share/aboutus/pressreleasesdetail.aspx? sd=5%2F14%2F2015&id=pr893&ed=12%2F31%2F2015 § 4 Ways to Use Facebook to Find a Job § www.forbes.com/sites/susanadams/2014/02/06/4-ways-to-use-facebook- to-find-a-job/#172d6b407ce3 § Guide to Twitter for Job Search § www.job-hunt.org/social-networking/twitter-job-search.shtml § Don’t Let Someone Else Tell Your Career Story § www.slideshare.net/careersherpa/dont-let-someone-else-tell-your-career- story-61037494 § 13 Reasons Why Your Brain Craves Infographics § neomam.com/infographics/the-reasons-why-your-brain-craves-infographics