Leveraging Social Networking


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Great SlideShow from Aaron Friedman (http://livefromnj.wordpress.com/)
on How to best use LinkedIn

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Leveraging Social Networking

  1. 1. Leveraging Social Networking Presented By: Aaron L Friedman Email: aaron116@comcast.net LinkedIn: http://www.linkedin.com/in/aaron116 Twitter: http://twitter.com/aaron116 Blog: http://livefromnj.wordpress.com Web Portfolio: http://www.mycareerhighlights. com/aaronfriedman
  2. 2. Agenda Why Networking? Social Networking Basics LinkedIn Managing your profile Expanding your network Job postings Groups Additional applications
  3. 3. Why Network? How did you find your most recent job? Newspaper Ad? Internet posting? Word of mouth/referral? Current Trends in Job Search Strategies According to Richard Bolles, Author of What Color Is Your Parachute, internet and newspapers have a 1 – 24% success rate whereas networking yields a 50% – 86% success rate.
  4. 4. Overview In other words: “Find Your People!”
  5. 5. Internet, specifically social networking sites, offers new way to do this. Great tool for both introverts and extroverts!
  6. 6. Social Networking Defined A social network service focuses on building online communities of people who share interests and/or activities, or who are interested in exploring the interests and activities of others.
  7. 7. Social Networking Tools MySpace Facebook Plaxo Twitter Flickr LinkedIn
  8. 8. Get connected with your people! Employers i.e. Ernst and Young Recruiting on Facebook Lockheed Martin past and present employees on LinkedIn Professional Associations MCDA, Career Professionals Network on LinkedIn Universities Capella on Facebook and LinkedIn Community and Volunteer Groups Pet Haven on Facebook
  9. 9. Survey: How are you using Social Networking Are you using social networking tools? Please list the ones you are using. Do you have a blog? Do you read blogs? If so, which ones???
  10. 10. Employers Surveyed How are they using social networking? 22% of hiring managers researched job candidates (up from 11% in 2006) 9% that plan to start 34% found content caused them to eliminate candidate from consideration 24% found content solidified hiring/consideration decision
  11. 11. Leverage Social Networking in Job Search Employers looking for: Background supported job qualifications Demonstrated fit for culture Profile was creative Great references posted Professional image portrayed Honors/awards received and highlighted Demonstrated wide range of interests
  12. 12. Before You (or your clients/students) Dive In, Consider… How and why are you going to participate? Professional Use Personal Use Public Use Personal<--------------------------- >Professional
  13. 13. Our focus today: Professional Social Networking Site
  14. 14. From LinkedIn’s “About” Page LinkedIn’s simple philosophy: Relationships Matter LinkedIn has over 35 million members in over 200 countries and territories around the world. A new member joins LinkedIn approximately every second, and about half of our members are outside the U.S. Executives from all Fortune 500 companies are LinkedIn members.
  15. 15. Who are the People Joining LinkedIn? 22% Senior Executives 8.5 million – most are happily employed and not looking for a job 30% - Savvy Networkers 9 million – “it’s all about networking” 69% read blogs – 9% keep their own blogs 30% - employed 25% - employed – not looking 19% – full-time consulting 9% - Consulting but looking Study by Beth Snyder Bulilk (Consumer Electronics, Tech - Reporter) – November 2008
  16. 16. Who are the People Joining LinkedIn? 21% Exploring Options 6.1 million – looking for jobs 28% Late Adopters 6.6 million not exactly sure – they were invited by a contact have an average of 23 connections – the overall average is 38 Study by Beth Snyder Bulilk (Consumer Electronics, Tech - Reporter) – November 2008
  17. 17. Components of LinkedIn Our focus on: Managing your profile Expanding your network Job postings Groups Additional applications
  18. 18. Purpose of Profile Develop and maintain professional branded online identity First impressions count! No typos, detailed, keywords Communicate information about you
  19. 19. LinkedIn Profile Tips Include professional picture Enhance profile with accomplishment statements or key skills Resume rules apply Chronological or functional resume format Add keywords based on your industry and profession
  20. 20. LinkedIn Profile Tips Keep updated (always!) Use acronyms and spell out schools, certifications, etc. Give and ask for recommendations Recent and applicable
  21. 21. LinkedIn Profile Tips (continued) Remain positive About past clients, employers, etc. Make profile public Customize profile’s URL to your name (a “Vanity” URL) e.g. http://www.linkedin. com/in/aaron116 Add to email signature, blog, website, business cards, etc.
  22. 22. Status: What my people & I are up to? Benefits: Build online brand e.g. http://ping.fm is a simple service that makes updating all your social networks a snap. Informs of opportunities Provides reason to stay connected
  23. 23. “It takes many good deeds to build a good reputation, and only one bad one to lose it”. - Benjamin Franklin
  24. 24. Managing Your Online Persona Don’ts (rules apply for all other online media) Badmouth current/previous employer/colleagues Mention you’re on a job search if your present employer isn’t aware Write or post anything you wouldn’t want your own family to see, to see on a billboard, to be published on the front page of USA Today
  25. 25. Research Others Search for potential employers, colleagues, etc. via LinkedIn to conduct job search research Develop tailored resumes and cover letters Prepare for interviews Maintain connection with contacts Learn areas of interest: forward articles, ask/answer questions, stay abreast of challenges and opportunities
  26. 26. Expanding Your Network
  27. 27. Create a Network of 500+ Right Now! Sign-up or login to your LinkedIn account Click on “Contacts” on the left Navigation Click “Add Connections” on next screen Enter Aaron Friedman under first & last name, then enter my email address: aaron116@comcast.net Next click “Edit/preview invitation text”. Write a short sentence explaining how you know me; *important* (to me, at least) Click “Send Invitation” The same connection page will allow you to import contacts saved in your address books
  28. 28. LinkedIn Add Connections (Screenshot)
  29. 29. Groups (“Your People!”) Find Join Create Your Own “Joining Groups that are relevant to your career goals will expand your network and stir up interest for face-to-face meets and referral based interviews.”
  30. 30. LinkedIn Job Search Login to your LinkedIn account Click the “Jobs” link on the top navigation In the “Jobs” section, click the “Advanced Job Search” tab Enter your search criteria as you would on any online job board, then click “Search” at the bottom of the page to query your request See Fig 1, Fig 2, & Fig 3 Screenshots for visual example.
  31. 31. LinkedIn Job Search (Fig 1 – Main Jobs Page)
  32. 32. LinkedIn Job Search (Fig 2 – Advanced Search)
  33. 33. LinkedIn Job Search (Fig 3 – Search Results)
  34. 34. Q & A Between LinkedIn & You… Ask Questions (to your Connections & Groups) For advice, expertise, feedback and/or resources Answer Questions (to your Connections & Groups) Share your expertise and interact with group discussions Always look for opportunities to connect with “Your People” and “New People”
  35. 35. Questions? What Why How