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Cyber
Networking
       Kim Albritton
BlackBeltBusinessProfits.com
What We Will Today Cover
 • Cost Effective Tools to Market Yourself/
   Business
 • How to Connect with More People
 • Grow your Network to 1,000+ People
 • Become an Expert in your Field
 • Show you Where to Get Started
                        BlackBeltBusinessProfits.com
Why Do You Care
 About Social
 Networking?




         BlackBeltBusinessProfits.com
What is Social Networking?




             BlackBeltBusinessProfits.com
Why is Social Networking
       Important?




            BlackBeltBusinessProfits.com
Social
Networking
   Facebook
   Myspace
    LinkedIn




               BlackBeltBusinessProfits.com
Why LinkedIn
    •           All 500 of the Fortune 500 are represented in LinkedIn. In fact, 499 of them
                are represented by director-level and above employees.                                                                1




    •           95% of LinkedIn users are college educated.                                                               2




    •           LinkedIn has a more younger and affluent audience than sites such as
                Businessweek.com, WSJ.com and Forbes.com.                                                                     3




    •           50% are Business Decision Makers in their Companies.                                                              4




    •           LinkedIn has the largest number of small business users when compared to
                other leading business websites.                                            5




Credit: (1) (Kawasaki, Guy. http://blog.guykawasaki.com/2007/01/ten_ways_to_use.html)
(2), (3), (4), (5) Erickschonfeld http://www.slideshare.net/erickschonfeld/linkedin-demographic-data-jun08-presentation




                                                                                                        BlackBeltBusinessProfits.com
BlackBeltBusinessProfits.com
10 Reasons You Should
    Use LinkedIn



           BlackBeltBusinessProfits.com
1 – Grow Your Business
   If you are not making money, why do it?




                       BlackBeltBusinessProfits.com
2 – Build Your Reputation
      Become the Expert in your Field




                      BlackBeltBusinessProfits.com
3 – Meet New People



         BlackBeltBusinessProfits.com
Do you have 1.2 Million




            BlackBeltBusinessProfits.com
4 – Increase Search Rank



            BlackBeltBusinessProfits.com
LinkedIn Returns 1-4




          BlackBeltBusinessProfits.com
5 – Ask for or Give Advice



             BlackBeltBusinessProfits.com
Not Just Networking




         BlackBeltBusinessProfits.com
6 – Scope out the
Competition, Client or
       Partner
     Not snooping, but fact finding




                    BlackBeltBusinessProfits.com
7 – Join a Group
   Find like minded people




               BlackBeltBusinessProfits.com
Find Peers, Clients




         BlackBeltBusinessProfits.com
8 – Give/Get
Recommendations



       BlackBeltBusinessProfits.com
Get Others to Say it




          BlackBeltBusinessProfits.com
9 – Help Others



       BlackBeltBusinessProfits.com
10 – Find Candidates



          BlackBeltBusinessProfits.com
Find Great Candidates




          BlackBeltBusinessProfits.com
Why Facebook?
     •         More than 950,000 developers and entrepreneurs from
               more than 180 countries are on Facebook

     •         Facebook’s 35-54 year old demographic segment not only
               continued to grow the fastest, but it accelerated to a
               276.4% growth rate over the past 6 months                                                                                            1




     •         4th Largest Country, behind USA - and gaining

     •         The 55+ group has seen a 194.3% growth rate

     •         No longer a trend, but a way of life
Credits: (1), (2) Peter Corbett http://www.istrategylabs.com/2009-facebook-demographics-and-statistics-report-276-growth-in-35-54-year-old-users/




                                                                                                     BlackBeltBusinessProfits.com
BlackBeltBusinessProfits.com
5 Steps To Promoting
Business on Facebook



          BlackBeltBusinessProfits.com
Basic Terminology
•   Profile – Individual profile, what most people have

•   Page – Company or organization on Facebook

•   Fan – You follow a page

•   Friend Request – Add people to your Profile

•   Status – Update of what you are doing




                               BlackBeltBusinessProfits.com
1 – Create YOUR Profile
    Build Your Brand – That is why People buy




                         BlackBeltBusinessProfits.com
2 – Build A Page
  Yes, it is different than a profile




                    BlackBeltBusinessProfits.com
Examples




    BlackBeltBusinessProfits.com
3 – Become a Fan
   Then send it to your friends




                 BlackBeltBusinessProfits.com
Where to Click




       BlackBeltBusinessProfits.com
4 – Explore Advertising
    The ONE thing you have to pay for




                     BlackBeltBusinessProfits.com
BlackBeltBusinessProfits.com
5 – Add Valuable Content
         Import your Blog

        Add Event Pictures

       Post Upcoming Events


                 BlackBeltBusinessProfits.com
Download the Free Report at:
BlackBeltBusinessProfits.com


             BlackBeltBusinessProfits.com
Step-by-Step Guides to get started on

            Facebook
             LinkedIn
            Wordpress

www.blackbeltbusinessprofits.com/
      social-media-guides
                  BlackBeltBusinessProfits.com

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Cyber Networking

  • 1. Cyber Networking Kim Albritton BlackBeltBusinessProfits.com
  • 2. What We Will Today Cover • Cost Effective Tools to Market Yourself/ Business • How to Connect with More People • Grow your Network to 1,000+ People • Become an Expert in your Field • Show you Where to Get Started BlackBeltBusinessProfits.com
  • 3. Why Do You Care About Social Networking? BlackBeltBusinessProfits.com
  • 4. What is Social Networking? BlackBeltBusinessProfits.com
  • 5. Why is Social Networking Important? BlackBeltBusinessProfits.com
  • 6. Social Networking Facebook Myspace LinkedIn BlackBeltBusinessProfits.com
  • 7. Why LinkedIn • All 500 of the Fortune 500 are represented in LinkedIn. In fact, 499 of them are represented by director-level and above employees. 1 • 95% of LinkedIn users are college educated. 2 • LinkedIn has a more younger and affluent audience than sites such as Businessweek.com, WSJ.com and Forbes.com. 3 • 50% are Business Decision Makers in their Companies. 4 • LinkedIn has the largest number of small business users when compared to other leading business websites. 5 Credit: (1) (Kawasaki, Guy. http://blog.guykawasaki.com/2007/01/ten_ways_to_use.html) (2), (3), (4), (5) Erickschonfeld http://www.slideshare.net/erickschonfeld/linkedin-demographic-data-jun08-presentation BlackBeltBusinessProfits.com
  • 9. 10 Reasons You Should Use LinkedIn BlackBeltBusinessProfits.com
  • 10. 1 – Grow Your Business If you are not making money, why do it? BlackBeltBusinessProfits.com
  • 11. 2 – Build Your Reputation Become the Expert in your Field BlackBeltBusinessProfits.com
  • 12. 3 – Meet New People BlackBeltBusinessProfits.com
  • 13. Do you have 1.2 Million BlackBeltBusinessProfits.com
  • 14. 4 – Increase Search Rank BlackBeltBusinessProfits.com
  • 15. LinkedIn Returns 1-4 BlackBeltBusinessProfits.com
  • 16. 5 – Ask for or Give Advice BlackBeltBusinessProfits.com
  • 17. Not Just Networking BlackBeltBusinessProfits.com
  • 18. 6 – Scope out the Competition, Client or Partner Not snooping, but fact finding BlackBeltBusinessProfits.com
  • 19. 7 – Join a Group Find like minded people BlackBeltBusinessProfits.com
  • 20. Find Peers, Clients BlackBeltBusinessProfits.com
  • 21. 8 – Give/Get Recommendations BlackBeltBusinessProfits.com
  • 22. Get Others to Say it BlackBeltBusinessProfits.com
  • 23. 9 – Help Others BlackBeltBusinessProfits.com
  • 24. 10 – Find Candidates BlackBeltBusinessProfits.com
  • 25. Find Great Candidates BlackBeltBusinessProfits.com
  • 26. Why Facebook? • More than 950,000 developers and entrepreneurs from more than 180 countries are on Facebook • Facebook’s 35-54 year old demographic segment not only continued to grow the fastest, but it accelerated to a 276.4% growth rate over the past 6 months 1 • 4th Largest Country, behind USA - and gaining • The 55+ group has seen a 194.3% growth rate • No longer a trend, but a way of life Credits: (1), (2) Peter Corbett http://www.istrategylabs.com/2009-facebook-demographics-and-statistics-report-276-growth-in-35-54-year-old-users/ BlackBeltBusinessProfits.com
  • 28. 5 Steps To Promoting Business on Facebook BlackBeltBusinessProfits.com
  • 29. Basic Terminology • Profile – Individual profile, what most people have • Page – Company or organization on Facebook • Fan – You follow a page • Friend Request – Add people to your Profile • Status – Update of what you are doing BlackBeltBusinessProfits.com
  • 30. 1 – Create YOUR Profile Build Your Brand – That is why People buy BlackBeltBusinessProfits.com
  • 31. 2 – Build A Page Yes, it is different than a profile BlackBeltBusinessProfits.com
  • 32. Examples BlackBeltBusinessProfits.com
  • 33. 3 – Become a Fan Then send it to your friends BlackBeltBusinessProfits.com
  • 34. Where to Click BlackBeltBusinessProfits.com
  • 35. 4 – Explore Advertising The ONE thing you have to pay for BlackBeltBusinessProfits.com
  • 37. 5 – Add Valuable Content Import your Blog Add Event Pictures Post Upcoming Events BlackBeltBusinessProfits.com
  • 38. Download the Free Report at: BlackBeltBusinessProfits.com BlackBeltBusinessProfits.com
  • 39. Step-by-Step Guides to get started on Facebook LinkedIn Wordpress www.blackbeltbusinessprofits.com/ social-media-guides BlackBeltBusinessProfits.com

Editor's Notes

  1. You are here because you heard about social media, you might have a Facebook page, or maybe your kids have one. More importantly, is it a tool you can use to promote your business? Find Business? So many large companies, news publications and other have really embraced social media. SM is on the tip of everyone’s tongue, especially after large purchases of sites like MySpace. EXAMPLE: http://www.blogsouthwest.com/
  2. Wikipedia Definition: Social Media is a vast term that defines the many activities that integrate technology, social interaction and the collaboration of words, pictures and stories. My Definition: An Online Cocktail Party or Networking Reception. Types of Social Media we will cover: 1. Networking 2. Blogging & MicroBlogging 3. Story Submission 4. Collaborative Research 5. Video Sharing 6. Bookmarking 7. Photo Sharing 8. Music Sharing 9. Document Sharing 10. Content Creating 11. Wikis 12. RSS 13. Podcasts 14. Events
  3. Social Media is important because as a individual or a business you can use it to stand out and expand your network. Before the internet, you were limited to the geographic area around you, only a limited number of companies could go nationwide or global without adding more locations and overhead. The internet allows companies (especially Small Bizs) to expand their customers base, state, national or even globally.
  4. online communities of people who share interests and/or activities, or who are interested in exploring the interests and activities of others. Most social network services are web based and provide a variety of ways for users to interact, such as e-mail and instant messaging services.Social networking has encouraged new ways to communicate and share information. Social networking websites are being used regularly by millions of people.
  5. Find new referrals, find alliances, build your company/brand/reputation
  6. Introductions, recommendations, answer questions
  7. Facebook’s 35-54 year old demographic segment not only continued to grow the fastest, but it accelerated to a 276.4% growth rate over the past 6 months. That demo is DOUBLING roughly every two months.