From Social to Viral: Digital 3.0 Strategies for Attracting Today’s Traveler
Presented by: SocialRadius
The online travel industry has always been at the forefront of the digital age, leading e-commerce, email, search and digital loyalty programs. But nearly a decade into the social media era, its track record has been somewhat hit and miss. Learn about what really works in the integration of promotion, loyalty, social media and virality. Discover how the added layer of location-based platforms like Foursquare have increased engagement at some travel properties more than 1000 percent – with little investment from the brand owner. Delve into the 10 Biggest Mistakes leading brands make on Twitter and Facebook – as well as the Top 10 Opportunities. See why blogger outreach can still create the largest ROI in your marketing portfolio. And visit the secrets of viral video success from the team that promoted some of the industry’s top efforts.
Michael Terpin, Founder and CEO, SocialRadius, and Founder, Marketwire