Stream Marketing and Content Automation

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Stream Marketing and Content Automation

  1. 1. Twitter @chasemcmichael @infinigraph chase.mcmichael@infinigraph.com http://blog.infinigraph.com. “Stream Marketing & Content Automation – Drive Actions Drive Results”1
  2. 2. ACTIVITY STREAMS IS NOW SERIOUS MARKETING Every 20 years, a new widespread form of enterprise collaboration has been adopted2
  3. 3. YOUR CUSTOMERS FEED IS THE KEY3
  4. 4. TWITTERVERSE – LOTS OF TOOLS4
  5. 5. CHOOSE WISELY WITH A PLANTools don’t create action clear strategy & consumer engagement does5
  6. 6. CONSUMERS DEMAND RELEVANCE "drinking from social media fire hose"; Are we entering into "Facebook Fatigue?6
  7. 7. WHEN A POST GOES EPIC7
  8. 8. TWEET - 2 - CLICKS Customers know what they like8
  9. 9. THE STEAM IS NOT YOUR INBOX The stream is like a stock ticker not an email inbox9
  10. 10. POSTS WITH HIGH CLICKS – GOOD FOR REPOST 970 Clicks 584 Clicks Don’t fear your feed multi post works10
  11. 11. DELAY POSTS DRIVE ACTION11
  12. 12. DOES STEAM MARKETING WORK? "Thanks to InfiniGraph, Complex Medias Network Flagship site Complex.com received 25% more visits and page views in October and 30% more in November from Twitter. Aleksey Baksheyev Director of Technology | Complex Media, Inc.12
  13. 13. KEEP IT SIMPLE STUPID Quality breeds Quantity – focus on action13
  14. 14. CONTENT RESONANCE14
  15. 15. Life is not about being liked its about being effective15
  16. 16. CONTENT CONSUMPTION GRAPH “The Content Stream by InfiniGraph” What is the health of your feed? Before After Challenge is knowing what to put in your feed16
  17. 17. WHAT IS SOCIAL INTELLIGENCE Pro Active Social Intelligence is: • Deriving relevance from consumer actions around content interaction and others who have in common connections through the Social Graph17
  18. 18. CUSTOMERS ARE THE BEST SOURCE18
  19. 19. CROWD SOURCED RELEVANCEConnect with those who are most active around similarbrands and have friends connected to you19
  20. 20. CROWD SOURCE TRENDING CONTENT Feed your Feed with crowd sourced trending content20
  21. 21. VALUE IN A FOLLOWA Facebook fan has no value. Getting a Facebook fan to do something does21
  22. 22. ACTIVATION BASED ON RELEVANCE1. Top content sources based on social interaction2. Consumer activity around most relevant connected brands3. Ranked consumers based on activity in a vertical interest(s)Yields Actionable:• Content - Keywords• Connections - Insights22
  23. 23. THE PROBLEM Deliver relevance to the target consumers who drive purchasing, sharing and conversation Peter Bordes: “…we are heading into the "age of relevance" which moves beyond search…”23
  24. 24. EMPOWERING TARGETINGWithout engagement, you won’t be moving the needle on the metrics that really matter Can social targeting increase engagement? Short Answer - Yes24
  25. 25. TAKE AWAY• Crowd sourced content interaction provides greater relevance• The right content drives the greatest interaction “Own your content space”• Reposting works with a little social intelligence25
  26. 26. Twitter @chasemcmichael @infinigraph chase.mcmichael@infingraph.com www.infinigraph.com http://blog.infinigraph.com. All rights reserved. THANK YOU!26

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