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Social Marketing is all about capturing sales leads. By harnessing the social media channels appropriately you can capture new real sales opportunities

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  1. 1. Content and Campaign Management for the Real Time Web<br />1<br />
  2. 2. A Web Presence vs. Web Site<br />We are witnessing a paradigm shift in the way organizations big and small think about being online. An organization’s “Web Presence” now extends far beyond their web site, to include pages on Facebook, tweets on Twitter, videos on YouTube, blog posts on WordPress and much more. <br />
  3. 3. Get your content found<br />Before<br />Traditional Web site with content buried inside.<br />After<br />A Web presence, with content distributed in many places <br />Web<br />Site<br />Web<br />Site<br />Web<br />Site<br />Web<br />Site<br />Web<br />Site<br /><br />Buried content is not easily found.<br />Distributed content, easily found.<br />
  4. 4. Three levels of social<br />Marketing social –<br />Leveraging content and the different social landscapes to effective drive new business leads<br />Sales social – <br />Using public conversations online as inbound sales opportunities<br />PR social – <br />Finding and influencing the primary provocateurs in a specific market <br />
  5. 5.<br />Butterfly Publisher<br />
  6. 6. 140Sales<br />Canned responses to tweets will increase opportunity<br />
  7. 7. Butterfly Publisher<br />Features<br />Content Management <br />Lead capture widget<br />Content submission engine<br />Survey’s<br />Detailed Reporting<br />Benefits<br />Natural search<br />Captures information at point of interaction<br />FB, Blog, WebSite, Twitter<br />UGC improves search<br />Great way to capture UGC<br />Measures message to lead<br />
  8. 8.<br />Features<br />Search query’s<br />Content Library<br />Data capture<br />Reporting<br />Filtering of ID’s<br />Benefits<br />Finds sales opportunities<br />Easy point click response to sales opportunities<br />Feed sales opportunities to a sales management system<br />Measures message to lead<br />Quiets the noise so the sale person can focus on the opportunities<br />
  9. 9. Tools of the trade<br />HubSite<br />Aggregates and organizes all social content in one place<br />Survey module<br />Activates constituents and consumers to be active contributors to the brand<br />Listening and amplifying techniques<br />Leverage the valuable user generated content that drives interest in the brand and influence sales<br />Content library<br />Easy access to content sources from corporate or third party providers<br />
  10. 10. Use a Hub to Aggregate and Direct People<br />Butterfly Pages<br /><ul><li>The Hub for all your campaigns
  11. 11. All your messages saved here
  12. 12. Improves natural search results
  13. 13. Improves real time web search
  14. 14. Maintains your brand</li></ul><br />
  15. 15. Use Survey’s to generate content<br />From affiliates <br />
  16. 16. From the consumers<br />A quick poll is posted to be seen by fans, friends, and followers<br />Quick poll votes are collected<br />
  17. 17. Answers create content<br />Quick poll results are reviewed and posted to the same (or different) audience.<br />
  18. 18. Amplify Content – Step 1<br />Locate relevant content from specific sources - searches on Twitter and Google, RSS feeds, status updates and comments, or an approved corporate library<br />
  19. 19. Amplify Content – Step 2<br />Broadcast selected content to friends, fans, and followers<br />
  20. 20. Example: Leverage great user content<br />Connect content from one network to another, creating integrated campaigns.<br /><ul><li>Best Buy: On the Geek Squad Facebook page there was a comment:</li></ul>“Called the Geek Squad. They fixed my problem. Now life is good again.”<br /><ul><li>This same comment can be re-broadcast to: the Geek Squad Website, blog, email, and other social networks. Amplify this positive statement to let it resonate further and longer.</li></li></ul><li>Content Library<br />
  21. 21. Examples<br />
  22. 22. Engage your audience<br />
  23. 23. Example<br />
  24. 24. Make it all work for your partners<br />Content originates from<br />Health Care provider<br />Physician (Potential approval process may be needed)<br />Response of survey’s from the physicians<br />Content is automatically distributed or available in a library<br />
  25. 25. Leverage the local presence<br />Local affiliates, franchises, and distributors get their own local real time website<br />
  26. 26. What we can do for you<br />Effective use of social media will build traffic to your business<br />Activate your affiliates so they are working with you, not just for you<br />Amplify your content so it is not hidden<br />Butterfly Publisher is the single solution to manage your full social marketing campaign<br />