2. Be Personable
There are no shortcuts in social media. No app will
ever replace the human connection. Bring your voice
alive online by engaging others - just as you would if
you were at a cocktail party. Small talk is essential.
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3. Don’t Automate
Instead of using automation to maintain your social
media accounts, think about posting one good link each
day (as opposed to a barrage of automated links
throughout the entire day). Automation = spam. You
don’t want to be a spammer. Do you?
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4. Acknowledge People
Just as life, it’s important to acknowledge people. If
someone makes a comment on your blog or on your
Facebook page, it’s essential to acknowledge them.
When you acknowledge people, you make them feel
part of your online community.
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5. Ask Questions
People love to give their opinion and their expertise. A
great way to create engagement is to ask a question
and acknowledge those who take the time to answer it
for you.
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6. Mix It Up
If you’re marketing your business online, remember:
nobody likes to be sold to. Mix up your professional
presence with your personality. Don’t make it *just*
about business. Share music, pictures from vacation,
aspects of your personal life that make you unique -
helping you stand out in the sea of faces.
Thursday, September 15, 11
