Evaluation Task


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Evaluation Task

  1. 1. Question 1
  2. 2. • My Magazine TB Stands for• "THE BEAT"• Out of the four magazines i chose in my research and planning, Spin magazine is the direction I wanted to portray in the look of my magazine as it was the magazine that had most in common with the industry genre, For instance my Magazine has a clean but stylish layout which looks professional and suits the dub step and soul music genre. like SPIN Magazine, my magazine is using a lot of Shadows around the text and mixing a few colors together to create a balanced composition which shows a soft layers presentation.• I used NME from my research and planning for inspiration on my front cover of my magazine. You can see similarities with the layout of my magazine is laid out like NME whilst also featuring bold fonts, this was important for my magazine as it created a representation of Formal & Stylish Music theme as it is associated with the drum and bass style genre.• i also liked the way in another magazine where they placed a circle around the picture and feature, is used this concept as i felt it was quite original but however made the feature stand out the rest of the magazine which was my intention. Another technique i used in the design of my magazine was the use of the left third rule which is conventional in most but in particular the way NME displayed there features therefore i felt i managed to grab the readers attention by making it as eye catching as possible and also using the space to good effect.
  3. 3. Question 2
  4. 4. Question 3
  5. 5. What kind of media institution might distribute yourmedia product and why?• Bauer Media Bauer Media is a division of the Bauer Media Group, Europe‟s largest privately owned publishing Group. The Group is a worldwide media empire offering over 300 magazines in 15 countries, as well as online, TV and radio stations. Bauer Media is a multi-platform UK-based media Group consisting of many companies collected around two main divisions – Magazines and Radio- widely recognized and rewarded as being industry innovators. Our business is built on influential media brands with millions of personal relationships with engaged readers and listeners. Our strategy is to connect audiences with excellent content throughout broad multi-touch point brand platforms, wherever and whenever and however they want. Our wide portfolio of influential brands gives us advantages over pure play magazine or radio competitors.• 3. Bauer Media • Bauer media wouldn‟t be a good institution to sell my magazine because they already have a pop magazine, though it would be a good way to reduce their competition I don‟t think that they would want to sell another magazine from the same genre.• 4. BBC• 5. BBC • I think that the BBC would be a good way to sell my magazine because they have a lot of history selling magazines to a younger audience and are a brand which is trusted by the older audience such as the parents of children who would be interested in buying my magazine. The only problem is that they already sell „Top of the pops‟ but this is a very old product so by adding a new pop magazine to there brand it would cut down on the compotation for them.
  6. 6. • 6. IPCIPC Media produces over 60iconic media brands, with print alone reaching almost two thirds of UK women and 42% of UK men –almost 26 million UK adults– while our websites collectively reach over 20million users every month• 7. IPC• IPC would be a good institution to sell my magazine because this is a genre that they have yet to reach. If they where to sell my pop magazine then this would mean that they would be getting the interest of music enthusiasts as well as there other audiences, this could open them up to an entire new audience which they could sell to.• 8. Development Hell We currently publish two monthly magazines, The Word and Mix mag, and their accompanying websites. In April 2009 we acquired DontStayIn.com, the worlds biggest clubbing social network. We have provided consultancy for some of Britain‟s biggest publishers such as Dennis, Future and IPC and were hired by Paul McCartney to produce the souvenir magazine for his 2002 World Tour.• 9. Development Hell • I don‟t think that Development Hell would be a good institution to sell my pop magazine, at the moment they only sell two magazines both of which are more specialized. Because of there lack of experience dealing with a magazine from this area I don‟t think that it would be a good idea to sell my magazine through them.• 10. Condé Nast Condé Nast is home to some of the world‟s most celebrated media brands. In the United States, Condé Nast publishes 18 consumer magazines, four business-to- business publications, 27 websites, and more than 50 apps for mobile and tablet devices, all of which define excellence in their categories. The company also owns Fairchild Fashion Media (FFM), whose portfolio of brands serves as the leading source of news and analysis for the global fashion community. Condé Nast has won more National Magazine Awards over the past ten years than all of its competitors combined.• 11. Condé Nast• I think that Condé Nast could be a good institution to sell my magazine to. They have a clearly got a good idea of how to sell magazines to the female audience as this is what the majority of magazines under there brand sell, but they dont have any music magazines and also dont appear to have much experience dealing with a young audience.
  7. 7. Question 4Who would be the audience for your media product?
  8. 8. Question 5
  9. 9. How Did You Attract/Address Your Audience?• I put a lot of research on my Project and came to a firm decision, I attracted my audience by a range of features and characteristics in my magazine I used slang language to address my audience as it is the best way to grab their attention. I Treated my audience by Psychological Statements which add their interest towards the Music Magazine. I used some forms of slang in the magazine to make the text seem recognizable to the audience. By adding slang it can make my target audience want to read it as they may think that a cool hip person has written it. I also used explanation marks to make it even more informal and to address the audience in a different way to grab their attention. The font I have used is very unique and different which could make my audience be attracted to it as they may be bored of normal text and may want something a bit different. The text I used was big, bold and bright to make it stand out above other magazines.• I included a free CD in the Magazine which not many singers do so people my find this different and it shows the Creativity behind the artwork of the Music Magazine.• The images I have used should engage the audience as on the front cover there is an image of a ROCK SINGER, Who is giving a Rock-star pose as if hell put the stage on fire , so this was the basic idea behind everything. This technique is done by lots of popular magazines so it should work for me. I have also included images from the popular band “METALLICA” so this should make them want to read it as they would already have a clue from the images want the content could be about. The main image on the contents page and the front cover also give an indication what the magazine could be about and could attract them to the magazine and make them want to read it. Also the image is very big so it should stand out to the audience above other magazines. The Name of the Magazine speaks for itself it shows the concept behind the Music magazine and the initiative to grab the audiences Attention putting the Rock Magazine TB(THE BEAT) In Huge success.
  10. 10. Question 6
  11. 11. What have you learnt about technologies from theprocess of constructing this product?During the production of my magazine, the programs which I used was AdobePhotoshop, PhotoScape and Corel Draw X4. The Masking is always easier withPhotoScape and Photoshop is always considered best in the advancement of a photo.Having already worked with the softwares before I could establish which tools to use inorder to make my magazine look both publishable and realistic.In terms of typography , I used various fonts but mainly "Century Gothic" was my firstoption and undoubtedly it Created an Extremely Professional outlook of the Magazine. The color extractor is a tool that lets you select the exact tone of color . It helped me asin the end I chose to use the same color palette as the ID magazine above and thereforecame into good use.The cutting tool was used to cut out such things as my masthead , it is a very useful toolas it allows images to be cut form the background and placed in terms of layers.The Photo was taken from a High Priced Cell phone .I chose to use the SONY XPERIA P formy photo shoot. I believe that the camera can produce fairly high quality pictures , TheSharpness and the Clarity of the clicks are undoubtedly not any less than a DSLR and itoverall left a professional outcome.
  12. 12. The industry standard for Relatively easy to use,CorelDraw Graphics Suite professional photo editing, stableX3 is a bundle of applications graphic design, and digital PhotoScape is afor illustration, page layout, imaging. powerful editingphoto editing, and Web Program that has tonsgraphics. Edit images non-destructively of features in makingProvides exceptional value for with layer styles, adjustment your pictures lookingdesign professionals, business layers, masks, smart objects great.users, teachers, students, and homeusers.
  13. 13. Question 7
  14. 14. Looking Back At Your Preliminary Task, What Do You FeelYou Have Learnt In The Progression From It To The FullProduct?Front Cover Comparison: From looking at the preliminary magazine and the finalmagazine, I can see many improvements. Firstly I have used only one picture on the frontcover. This is so there is more room for writing to advertise the features inside themagazine. The change in Professionalism and Creativity is pretty obvious in both themagazines. The background for my final magazine is a lot brighter and plainer than thepreliminary magazine. It also makes the front cover look at lot less busy with a plainbackground.I decided that it should be a free magazine but whilst designing my final magazine I sawthat I wouldnt be making any profit if I didn‟t charge enough for it. Also I started off at areasonably low price so that if it sold well, I could gradually increase the price so that Iwas making a profit from it.Contents Page Comparison My preliminary contents page and my final contents pageare very similar. This is because I liked the layout of my preliminary so I decided to keepthe same things for my final product. For my final contents page I decided to stick withonly one image on the page. This was because I didnt want the contents to be toocrowded and adding another image would have made it too crowded and confusingfor my readers. Also I decided to group things in one box to make it easier for readers tosearch for something in particular. I have not put the word „page‟ on my final contentspage because looking at other music magazines I have found that they have not donethis so I decided not to so that it would be more like a music magazine.