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Marketing Preso 01 04 10
- 3. ’ 09 Year in Review CW Demo- 2:30 Classworks Web Edition Flyer (all purpose flyer) Interactive Brochures – FFB, Reports, FIND New Trade Show Materials FIND – Collateral Set 2010 Success Stories Introduction to Social Media (Twitter and FB Account)
- 4. What’s New Added States – OH, PA, IN, IL Collateral and webpage ( www.classworks.com/cw-OH ) Interactive Brochures – 3 Reports total now All found on the website! (solutions) Tradeshow Materials – larger tabletop! Classworks FIND – Website Release - Solutions Dynamic Log-In Page – manager.classworks Social Media – Personality of Classworks Facebook Launch, Consistent Twitter Feeds
- 5. Classworks FIND New Collateral Set
- 6. Social Media
- 7. The Irrelevant Corporate Website Do YOU ever feel like this… “… But we’re tired of the corporate website and all its happy marketing speak , stock photos of smart looking dudes or minority women crowded around the computer raving about your product, the positive press release , the happy customer testimonials , the row of executive portraits, the donations your corporate made to disaster relief… … the one-sided view never ends .” Jeremiah Owyang Web Strategist, Forbes Columnist
- 8. Your Website
- 9. Trending Down Unique visitors
- 10. Trending Up Unique visitors
- 18. Twitter vs. Facebook (Entering Social Spaces) Twitter – Quickly disseminates relevant information to your community. Facebook – Serves as the home for your community. Where engagement happens. Just as you walk into a home and see family photos, remnants of hobbies, and hear conversations flowing, our customers (or fans!) also plan to come into THEIR Facebook home and experience/ contribute the same.
- 23. Login Page What’s New
- 24. Login Page RSS Feed – Twitter, used to deliver real-time info to our ecosystem Connect with Us – Facebook, Twitter, CW Store What’s New – Interesting info in terms of news, tips and tricks within the product, focus areas (Julie Ferguson) Spotlight – pull from website (because no one sees it!) Activity of the Week – Highlight the personality of Classworks activities. Publishers, and key features. Feedback – Web form to Debbie Nicholas. Not Tech Support. Successes – Pulled weekly from Debbie Nicholas.
Editor's Notes
- Introductions – with sales rep
- The web edition is available site by site or as a district-wide product, with all schools in a single district stored in a single database. With the web edition all reporting and tracking across all schools can be done by a curriculum director with one log-in at the district-level. Just like in your school district – with the web edition – administrators, principals and teachers see exactly the information relevant to them. Classworks Web edition graduates students from their elementary school and automatically enrolls them in their middle school – and keeps all of their data for longitudinal records. Student mobility –the web edition will move students from school to school and track their data as they move. The server-based program requires a new student be set-up when they move – classes or school – and does not recognize or merge their data from their old school.
- The web edition has a search engine in the assessment product mirroring the one in the instruction. This means that now you can create multi-grade assessments and search and create assessments by grades, strand and/or skill. The server-based product offered assessments at each grade but did not allow for the creation of assessments that spanned multiple grades. In the web edition the teacher has the flexibility to use the assessment as a pre or post-test. The server-based product did not allow assessments to be administered without a learning path. The teacher can customize the instruction that is used as a prescription for an assessment. The server-based product hard-codes a prescription per assessment objective and does not allow for customizations. An assessment can be created, stored and scheduled to appear for the student on a pre-determined date. The server-based product creates and assigns simultaneously, without the ability to either store an assessment without assigning it or, perhaps more significantly, pre-determine when it should appear for a student to begin taking the assessment.
- With the web edition the import can be done ONCE, at the district-level – and automatically assigned to every student in the district (not site by site and class by class as with the server-based product). High stakes test scores are also stored and viewed for assigning anytime by the teacher. In the server-based product the high stakes test data was used to create the custom learning path, but then it was cleared out by Classworks. Data can be organized, stored, and analyzed in any way that a district wants. The flexibility of the SQL database allows for complete reporting flexibility and tracking of students – by group, school, grade, AYP categories, etc.
- With the web edition the import can be done ONCE, at the district-level – and automatically assigned to every student in the district (not site by site and class by class as with the server-based product). High stakes test scores are also stored and viewed for assigning anytime by the teacher. In the server-based product the high stakes test data was used to create the custom learning path, but then it was cleared out by Classworks. Data can be organized, stored, and analyzed in any way that a district wants. The flexibility of the SQL database allows for complete reporting flexibility and tracking of students – by group, school, grade, AYP categories, etc.
- With the web edition the import can be done ONCE, at the district-level – and automatically assigned to every student in the district (not site by site and class by class as with the server-based product). High stakes test scores are also stored and viewed for assigning anytime by the teacher. In the server-based product the high stakes test data was used to create the custom learning path, but then it was cleared out by Classworks. Data can be organized, stored, and analyzed in any way that a district wants. The flexibility of the SQL database allows for complete reporting flexibility and tracking of students – by group, school, grade, AYP categories, etc.
- Also, note that assessment can be scheduled by admin, teachers, etc to appear during a specific date range.
- Also, note that assessment can be scheduled by admin, teachers, etc to appear during a specific date range.