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Facebook Presentation 1248871335 Phpapp02


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Facebook Presentation 1248871335 Phpapp02

  1. 1. FACEBOOK AND SOCIAL MEDIA MARKETING<br />A Guide To Using It As A Business Tool<br />
  2. 2. FACEBOOK<br />USING IT SUCCESSFULLY AS A BUSINESS TOOL<br />Why you want to be there<br />The basics (getting started)<br />Setting up your company page<br />Promoting your page<br />Examples<br />How it comes together<br />Search Engine help<br />Good sites<br />
  3. 3. Reach: <br /> Social media has overtaken email as the most popular consumer activity, according to a recent Nielsen study. Importantly, consumer growth is coming from an older demographic than social media&apos;s historical base; for example, Facebook&apos;s strongest growth is coming from 35-49 year-olds, adding twice as many 50-64-year-olds as opposed to those under 18<br /> (Nielsen “Global Faces and Networked Places,” March 9, 2009; MediaPost Blogs Research Brief, “Social Networking Is No Respecter of Age,” March 18, 2009.)<br />
  4. 4. Facebook Status Update<br />New Phonebook?<br />The New Email?<br />The New World?<br />FREE - Kinda<br />
  5. 5. THE FACTS<br />More than 4 million users become fans of pages DAILY<br />Facebook users share more than 1 billion forms of content EACH week<br />
  6. 6. WHY YOU WANT TO BE HERE<br />SOME STATISTICS ON USE:<br /><ul><li>Site membership grew 85% in 2008
  7. 7. Over 150 million users, 54.5M unique visitors/month
  8. 8. Less than 20% of users are under 18
  9. 9. 85% of users are 18-54
  10. 10. Clean layout, easy to find information</li></li></ul><li>SETTING UP YOUR COMPANY PAGE<br />Company vs. Group vs. Product Page<br />
  11. 11. Customize!<br />Content<br />Landing Pages & Tabs<br />Layout<br />
  12. 12. WHAT CAN YOU DO?<br />Send updates to Fans<br />Use sparingly<br />Update Page Status<br />New content<br />Goes in News feeds<br />Create Polls<br />Separate tab <br />Appears so friends can see it<br />
  13. 13. WHAT CAN YOU DO?<br />Post Events<br />Product launch?<br />Time sensitive promotion<br />Encourage participation<br />Share photos or videos<br />Write on page walls<br />Add Feeds<br />Twitter, Picasa, Flickr, and Delicious<br />
  14. 14. Connect it all<br />Facebook<br />Blog<br />Twitter<br />Homepage<br />Traditional Media<br />
  15. 15. PROMOTING YOUR PAGE<br />Use key media<br />Your Blog<br />Your Homepage<br />Advertising Efforts<br />Brand Ambassadors<br />
  16. 16. Don’t let it die…<br />Develop New News & Update Regularly<br />News and information<br />Photos and videos help capture attention<br />Events/Promotions<br />Add applications<br />
  17. 17. OTHER TIPS<br />INTEGRATE WITH YOUR OTHER MARKETING<br />Tie Facebook Promotions in with Other Media<br />Announce in other media <br />Log into Facebook to participate<br />Include Facebook address in identity listings<br />Traditional ads (print, TV)<br />Online marketing (banner ads, website)<br />Letterhead & Business cards<br />Link to your company blog<br />
  18. 18. Use Facebook<br /> as PR Tool<br />Calendar of community events<br />PR announcements <br />
  19. 19. Include Facebook address in identity listings<br />Traditional ads (print, TV)<br />Online marketing (banner ads, website)<br />Letterhead & Business cards<br />Email Signatures<br />
  20. 20. Other Uses<br />Employees<br />Competition<br />Candidates that are applying<br />PromotionalMicro Site<br />Recruiting<br />
  21. 21. Let’s get Personal<br />If you face the public DO NOT put anything on your FaceBook page that you wouldn’t want your mother to see.<br />
  22. 22. Use it as a way to reconnect/connect<br />Pages give a lot of information – pay attention!<br />Kids?<br />Hobbies?<br />Like Pages?<br />
  23. 23. Legal Issues <br />Just a matter of time before the lawyers ruin it.<br />Conversations matter<br />Careful who you slam and what you say.<br />Don’t make judgments too fast based on someone’s page<br />
  24. 24. Return On Investment<br />Huge Search Value<br />More Visibility<br />Measure by Fans<br />Measure by Posts<br />Measure by Polls<br />Measure by Promotions<br />
  25. 25. Good sites<br /><br /><br /><br /><br /><br /><br />Add a personal URL now! <br />For your facebook page!<br />
  26. 26. QuESTIONS?<br />THANK YOU<br />Todd Swickard, CEO<br />People To My Site<br /><br /><br />Twitter: toddswickard<br />