In this PRODUCTIZED keynote, Marty Cagan discusses the critical traits and behaviors of many of our industry’s best product teams. Marty has had the extremely good fortune to be able to work with many of the very best technology product teams in the world. People creating the products you use and love every day. Teams that are literally changing the world. What he has learned is that there is a profound difference between how the very best product companies create technology products, and the rest. There are differences that cover everything from how the leaders behave, to the level of empowerment of teams, to how the organization thinks about funding, staffing and producing products, down to how product, design and engineering collaborate to discover effective solutions for their customers. With a grateful nod to Ben Horowitz’s classic Good Product Manager/Bad Product Manager, for those that have not yet had the opportunity to participate in, or observe a strong product team up close, in this keynote, Marty gives us a glimpse into some of the important differences between strong product teams and weak teams.