low cost marketing

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Presentation with 10 low cost marketing tips by Mel Kettle

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low cost marketing

  1. 1. Low cost marketingWednesday, 20 April 2011
  2. 2. Doing what you have always done will no longer get you what you have always gotWednesday, 20 April 2011
  3. 3. Old communication was one-wayWednesday, 20 April 2011
  4. 4. Now communication is two-way And conversations are with manyWednesday, 20 April 2011
  5. 5. Media is now about creating an environment for convening and supporting groups. And enabling them to talk to each other.Wednesday, 20 April 2011
  6. 6. It’s no longer B2B. It’s no longer B2C. It’s now P2P. Person 2 Person.Wednesday, 20 April 2011
  7. 7. Tip #1 Have a marketing planWednesday, 20 April 2011
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  11. 11. Know your marketWednesday, 20 April 2011
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  16. 16. Measure what you do • Qualitative vs Quantitative • How often you engage • Number and nature of comments • Visits from links to your sites • Sales or new opportunities or other business benefits • Increased word of mouthWednesday, 20 April 2011
  17. 17. Tip #2 Use your networks and contactsWednesday, 20 April 2011
  18. 18. The average person knows 200 peopleWednesday, 20 April 2011
  19. 19. Who knows YOU?Wednesday, 20 April 2011
  20. 20. Networking happens ALL THE TIMEWednesday, 20 April 2011
  21. 21. Build your network now. Before you need it.Wednesday, 20 April 2011
  22. 22. Networking is an investment in your futureWednesday, 20 April 2011
  23. 23. Tip #3 Word of mouthWednesday, 20 April 2011
  24. 24. “By 2011 90% of your sales will come from word of mouth or digital promotion” Seth Godin, 2009Wednesday, 20 April 2011
  25. 25. 78% of people trust peer recommendationsWednesday, 20 April 2011
  26. 26. 14% trust advertisingWednesday, 20 April 2011
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  28. 28. Tip #4 Use the mediaWednesday, 20 April 2011
  29. 29. www.sourcebottle.com.auWednesday, 20 April 2011
  30. 30. Tip #5 Your websiteWednesday, 20 April 2011
  31. 31. Use online channels to inspire offline behaviour change and ACTIONWednesday, 20 April 2011
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  33. 33. Tip #6 Email marketingWednesday, 20 April 2011
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  35. 35. Tip #7 Social mediaWednesday, 20 April 2011
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  37. 37. Social media = #1Wednesday, 20 April 2011
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  39. 39. Social media facts • Social networking site usage grew 88 percent among Internet users aged 55-64 between April 2009 and May 2010 • In 2009, social gamers bought $2.2 billion in virtual goods; Predicted to increase to $6 billion by 2013 • 53.5% marketers use social media as part of their marketing strategy. Increased from 45% in 2009 • average Facebook user has 130 friends • More than 30% twitter users access twitter via their mobile phone • 77% of Internet users read blogs • 133 million blogsWednesday, 20 April 2011
  40. 40. In Australia • 9.8 million on facebook • >1 million on LinkedIn • 1.1 million on twitter • MySpace decreasing numbers • Facebook - 19.3% pages viewed in Sept 2010. Compared to 7.4% Google • Average user spent 28 minutes and 58 seconds on facebook • 77% watched video content in Oct 2010 - 26% on mobile • 36% access internet via mobile phone in 2010 • 9% use their mobile phone to purchase • 5% total retail sales online in 2010, increasing by 12% on 2009 http://digitalmarketinglab.com.auWednesday, 20 April 2011
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  42. 42. Source: http://www.its-elementary-watson.comWednesday, 20 April 2011
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  44. 44. Tip #8 Partner upWednesday, 20 April 2011
  45. 45. Expand your circle of influenceWednesday, 20 April 2011
  46. 46. Tip #9 Don’t forget your current clientsWednesday, 20 April 2011
  47. 47. It is 8-10 times more expensive to gain a new client than to retain a currentWednesday, 20 April 2011
  48. 48. Tip #10 Say thank youWednesday, 20 April 2011
  49. 49. • 2. Let others know you are listeningWednesday, 20 April 2011
  50. 50. Thank you. @melkettle www.melkettle.com.auWednesday, 20 April 2011

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