Download as PDF, PPTX
Uploaded byMel Kettle
Presentation to Kenmore Chamber of Commerce, July 2011
The document discusses the importance of social media for businesses. It notes that communication is now two-way and person-to-person rather than one-way broadcasts. To succeed with social media, businesses need to focus on customers by engaging with them, create valuable content, use the right channels for their target market, and build an online community. The document provides tips on social media strategy, content creation, measurement, and tools to help manage a social media presence.
Presentation to Kenmore Chamber of Commerce, July 2011
- 1. Social Media: Do you act or react? www.melkettle.com.au @melkettle Monday, 25 July 2011
- 2. www.slideshare.net/melkettle www.melkettle.com.au @melkettle Monday, 25 July 2011
- 3. www.melkettle.com.au @melkettle Monday, 25 July 2011
- 4. Old communication wasone-way www.melkettle.com.au @melkettle Monday, 25 July 2011
- 5. Now communication istwo-way And conversations are with many www.melkettle.com.au @melkettle Monday, 25 July 2011
- 6. Business is nolonger B2B. It’s no longer B2C. It’s now P2P. Person 2 Person. www.melkettle.com.au @melkettle Monday, 25 July 2011
- 7. www.melkettle.com.au @melkettle Monday, 25 July 2011
- 8. www.melkettle.com.au @melkettle Monday, 25 July 2011
- 9. “By 2011 90%of your sales will come from word of mouth or digital promotion” Seth Godin, 2009 www.melkettle.com.au @melkettle Monday, 25 July 2011
- 10. You can buy attention(advertising). You can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free. David Meerman Scott Marketing legend www.melkettle.com.au @melkettle Monday, 25 July 2011
- 11. www.melkettle.com.au @melkettle Monday, 25 July 2011
- 12. www.melkettle.com.au @melkettle Monday, 25 July 2011
- 13. www.melkettle.com.au @melkettle Monday, 25 July 2011
- 14. Social media use In Australia: • Facebook - 10.4m users • Blogspot - 5.6m • Wordpress - 2.3m • LinkedIn - 2m • Twitter - 1.9m • FourSquare - 63,000 June 2011, UAV, www.socialmedianews.com.au www.melkettle.com.au @melkettle Monday, 25 July 2011
- 15. Social media is: • Instant • Interactive • Accessible • Measurable • User generated content www.melkettle.com.au @melkettle Monday, 25 July 2011
- 16. Changing perceptions www.melkettle.com.au @melkettle Monday, 25 July 2011
- 17. 4 P’s ofMarketing www.melkettle.com.au @melkettle Monday, 25 July 2011
- 18. 4 P’s ofMarketing www.melkettle.com.au @melkettle Monday, 25 July 2011
- 19. 4 C’s ofmarketing and social media... 1. Customers 2. Content 3. Channel 4. Community www.melkettle.com.au @melkettle Monday, 25 July 2011
- 20. Customers • Customer is #1 • Know who they are! • Go where they go • Engage and converse with them www.melkettle.com.au @melkettle Monday, 25 July 2011
- 21. Content • Content is king - words, video, photos • Provide information that is valuable to your customers • Be consistent with content • It’s not all white papers... www.melkettle.com.au @melkettle Monday, 25 July 2011
- 22. www.melkettle.com.au @melkettle Monday, 25 July 2011
- 23. Channel • Which social media channel is right for you? • Go where your customers go - know your target market • Facebook is not for everyone • What suits your personality? • Time and money considerations www.melkettle.com.au @melkettle Monday, 25 July 2011
- 24. How often doI update? • Twitter - 2-3 times a day • Facebook/LinkedIn - 4-5 times a week • Blog - 2-4 times a month • YouTube - 2-4 times a month • Website content - 1-2 times a month www.melkettle.com.au @melkettle Monday, 25 July 2011
- 25. Community • Engage with customers • Encourage and provide tools for them to engage with each other • People WANT to interact • Customer generated content - for customers by customers in the way customers want to receive information www.melkettle.com.au @melkettle Monday, 25 July 2011
- 26. How do Icreate a social media strategy ? www.melkettle.com.au @melkettle Monday, 25 July 2011
- 27. Integrate it intoALL your marketing www.melkettle.com.au @melkettle Monday, 25 July 2011
- 28. www.melkettle.com.au @melkettle Monday, 25 July 2011
- 29. www.melkettle.com.au @melkettle Monday, 25 July 2011
- 30. Promote yourself www.melkettle.com.au @melkettle Monday, 25 July 2011
- 31. Measure what youdo • Quality vs quantity • ROI vs ROE • Number and nature of comments • Visits from links to your sites • Sales or new opportunities or other business benefits • Increased word of mouth www.melkettle.com.au @melkettle Monday, 25 July 2011
- 32. Tools to makeit easier • 3rd party applications - Tweetdeck, Hootsuite • Mobile apps - Twitter, facebook • Co-tweet • Shorten links - bit.ly, tiny.url • Add photos - twitpic, plixi.com • Lists www.melkettle.com.au @melkettle Monday, 25 July 2011
- 33. www.melkettle.com.au @melkettle Monday, 25 July 2011
- 34. Monitoring http://www.google.com/alerts www.melkettle.com.au @melkettle Monday, 25 July 2011
- 35. http://search.twitter.com/ www.melkettle.com.au @melkettle Monday, 25 July 2011
- 36. www.melkettle.com.au @melkettle Monday, 25 July 2011
- 37. http://technorati.com/ www.melkettle.com.au @melkettle Monday, 25 July 2011
- 38. http://www.socialmention.com/ www.melkettle.com.au @melkettle Monday, 25 July 2011
- 39. www.melkettle.com.au @melkettle Monday, 25 July 2011
- 40. www.melkettle.com.au @melkettle Monday, 25 July 2011
- 41. www.melkettle.com.au @melkettle Monday, 25 July 2011
- 42. www.melkettle.com.au @melkettle Monday, 25 July 2011
- 43. www.melkettle.com.au @melkettle Monday, 25 July 2011
- 44. • Engage and connect with your customers • Get a greater online presence • Gain greater brand credibility • Be ahead of your competitors • Be a part of the conversation - they are happening about your business and your industry whether you are there or not www.melkettle.com.au @melkettle Monday, 25 July 2011
- 45. Thank you. @melkettle www.melkettle.com.au www.melkettle.com.au @melkettle Monday, 25 July 2011