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Blogging for business

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Blogging for business, delivered at the Dietitians Association of Australia Annual Conference, in Brisbane, 16 May 2014

Published in: Social Media, Technology, Business
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Blogging for business

  1. 1. www.melkettle.com.au! @melkettle Blogging for business! Mel Kettle!
  2. 2. www.melkettle.com.au! @melkettle
  3. 3. www.melkettle.com.au! @melkettle
  4. 4. www.melkettle.com.au! @melkettle
  5. 5. www.melkettle.com.au! @melkettle
  6. 6. www.melkettle.com.au! @melkettle Why blog?! •  share knowledge! •  promote your organisation ! •  position yourself as an expert! •  it helps SEO! •  helps create two-way conversation! •  sharpens your organisational focus! •  can give insight to audience via analytics!
  7. 7. www.melkettle.com.au! @melkettle Great business blog examples!
  8. 8. www.melkettle.com.au! @melkettle www.brasseriebread.com.au
  9. 9. www.melkettle.com.au! @melkettle www.blackmores.com.au
  10. 10. www.melkettle.com.au! @melkettle www.naturespath.com
  11. 11. www.melkettle.com.au! @melkettle What these blogs have in common! •  clear and easy to understand posts! •  tagging to create categories of post! •  regular posts! •  multiple bloggers! •  good use of images ! •  responding to comments/questions!
  12. 12. www.melkettle.com.au! @melkettle •  online - immediate access to readers! •  very interactive via comments and engagement! •  no deadlines (unless self-imposed)! •  length can vary! •  casual in tone! •  share stories! •  continuous conversation! How does a blog differ from other forms of writing?!
  13. 13. www.melkettle.com.au! @melkettle Corporate blogging! •  be interesting - grab the readers’ attention! •  needs to remain consistent with organisations key messages! •  rules to follow - language, tone etc! •  more likely to have a defined audience! •  Listen, participate, engage! !
  14. 14. www.melkettle.com.au! @melkettle But…! what do I blog about????!
  15. 15. www.melkettle.com.au! @melkettle blog Monthly themes A series of posts on one topic Top 10 lists How to… Current events Guest bloggers Updates of past

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