What is science communication?
Presenting science related topics to nonexperts to :!
• inform and inﬂuence!
• motivate people!
• change behaviours!
• empower people!
• increase knowledge and understanding!
The single biggest
communication is the
illusion that it has "
George Bernard Shaw
We know that people are
out in social media channels
seeking information "
and researching. "
We need to use social media
to inﬂuence behavior. !
Source: Harvard Business Review
stumbling: social media is
changing the nature of
Report: The heart of the matter
Writing great content
• know your audience!
• share your knowledge !
• provide valuable information !
• use your authentic voice and be consistent!
• show relevance!
• use stories, pictures, real examples!
• NO JARGON!
1. Use bite-sized pieces of content!
2. Prioritise by user need!
3. Evaluate or separate calls to action!
4. Connect sharing to individual pieces of
5. Vary images for visual distinction!
6. Make navigation features clear (for
Source: Melissa Marshall, TEDGlobal 2012 University, Talk Nerdy to Me
• Your message needs to be community-worthy!
• Identify the call to action!
• Appoint champions !
• Encourage conversation!
• Provide the tools for engagement!
• Regular community engagement!
• Promote, promote, promote !
6 steps of measurement!
1. Know your goals!
2. Deﬁne your audience!
3. Deﬁne benchmarks!
4. Deﬁne metrics – what is success to you?!
5. Select data collection tools and media!
6. Measure – be data informed not data