Corporate employees are parched for something you can provide: Social purpose. Academic research finds that most corporate employees prefer almost anything over work – inching along in traffic, scrubbing their bathtub or doing taxes, for example. Why? They lack a sense of meaning at work. A specific form of employee volunteering that deepens work with the opportunity to serve societal needs, known as job purposing, can deliver what employees need and deserve. It also improves employee engagement, performance, retention and overall well-being. In other words, your employee volunteering doesn’t only provide vital support to societal causes. Done well, employee volunteering drives business success one enthusiastic employee at a time. 2015 VolunteerMatch Summit attendees learned how to job purpose in this highly engaging session.