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A Radical Twist on Employee Volunteering: Job Purposing

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Corporate employees are parched for something you can provide: Social purpose. Academic research finds that most corporate employees prefer almost anything over work – inching along in traffic, scrubbing their bathtub or doing taxes, for example. Why? They lack a sense of meaning at work. A specific form of employee volunteering that deepens work with the opportunity to serve societal needs, known as job purposing, can deliver what employees need and deserve. It also improves employee engagement, performance, retention and overall well-being. In other words, your employee volunteering doesn’t only provide vital support to societal causes. Done well, employee volunteering drives business success one enthusiastic employee at a time. 2015 VolunteerMatch Summit attendees learned how to job purpose in this highly engaging session.

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A Radical Twist on Employee Volunteering: Job Purposing

  1. 1. COMETOGETHER VOLUNTEERMATCH SUMMIT DECEMBER 1 & 2, 2015
  2. 2. COMETOGETHER VOLUNTEERMATCH SUMMIT DECEMBER 1 & 2, 2015 Bea Boccalandro, VeraWorks A Radical Twist on Employee Volunteering: Job Purposing
  3. 3. A Radical Twist on Employee Volunteering: Job Purposing December 1, 2015 Bea Boccalandro, President, VeraWorks bea@veraworks.com 717-414-2885 www.veraworks.com @bboccalandro
  4. 4. 1. What does employee volunteering have to do with workplace performance? 2. How can you design employee volunteering that supports everyday managers? 3. Applying this to your work 4. Conclusion Content @VM_Solutions @bboccalandro
  5. 5. Lower death! Higher self-confidence Fewer negative emotions Higher productivity
  6. 6. Lower death! (Buck Center for Research and Aging, Berkeley University and Stanford University) Higher self-confidence (Published research in Child Development) Fewer negative emotions (Altruism and Health: Perspectives from Empirical Research by Stephen Post, ed. ) Workplace pro-social behavior will bring employees: Higher productivity (Babson College, Give and Take by Wharton’s Adam Grant)
  7. 7. Image: Frans de Waal
  8. 8. • Primatologist Frans De Waal puts it this way: “We are group animals, who rely on each other, need each other, and therefore [evolution has ensured we] take pleasure in helping.” • Our brains secrete endorphins when we are pro-social. • Our affinity for societal contribution is primal, not voluntary. The “helper’s high” is physiological
  9. 9. Relationship between workplace volunteering & employee engagement / morale
  10. 10. Peter F. Drucker @VM_Solutions @bboccalandro
  11. 11. 73% Say job is purposeful 74% Say job is not purposeful Engaged employeesDisengaged employees Source: Snyder, Deborah and Sean Burke, “Increasing Team member engagement in the nonprofit sector: How to engage employees for high performance.” Accenture, 2013.
  12. 12. Lack of engagement costs the US $500 in lost productivity per year. Source: Gallup, 2015.
  13. 13. The attitude and performance bounce resulting from pro-social behavior is well established in academia @VM_Solutions @bboccalandro
  14. 14. Engaged employeesDisengaged employees + purpose = Could it be this simple? @VM_Solutions @bboccalandro
  15. 15. Engaged employeesDisengaged employees Sell technology solutions + purpose =
  16. 16. HP’s Eco Advocates +
  17. 17. Engaged employeesDisengaged employees Sell technology solutions + purpose = + help small businesses be green = over 10% higher employee engagement @VM_Solutions @bboccalandro
  18. 18. Engaged employeesDisengaged employees Clean hotel rooms + purpose =
  19. 19. Image: Caesars Entertainment Image: Examiner Image: Clean the World Caesars Entertainment’s Clean the World partnership
  20. 20. Engaged employeesDisengaged employees Clean hotel rooms + purpose = + help stop children dying from preventable disease = significantly higher employee engagement
  21. 21. Engaged employeesDisengaged employees Developing products for military + purpose = + Help veterans get jobs = significantly higher employee engagement
  22. 22. Engaged employeesDisengaged employees jobs + purpose = 37% higher morale = significantly higher engagement = significantly higher engagement
  23. 23. Engaged employeesDisengaged employees jobs + employee volunteering = over 10% higher employee engagement = significantly higher employee engagement = significantly higher employee engagement
  24. 24. • The Corporate Executive Board Company found that every employee who participated in employer community involvement adds value to the company via increased employee engagement. • A Rutgers University and Net Impact study found that 45 percent of employees who have conducted community involvement through their employment are very satisfied with their jobs, compared to 30 percent who haven't. • A Deloitte survey revealed that millennials are twice as likely to be very satisfied with the progression of their career when they have the opportunity to conduct community involvement through their employer. • Starbucks CEO Howard Schultz credited employee volunteering as a key element in the successful improvement of the company's performance during its turnaround. External evidence
  25. 25. • Think of ways you have seen volunteering increase employee engagement, performance and wellbeing • Share with your partner • Take 2 minutes Reflection exercise
  26. 26. How can you design employee volunteering that best supports employee engagement, performance and retention? @VM_Solutions @bboccalandro
  27. 27. This is not traditional volunteering.
  28. 28. Data from HP: Who experienced the greatest lift in engagement? d. Sally Directed $25 of HP funds toward a “Matter to a Million” program Kiva loan. b. Brent Used 16 of HP’s policy of 4 hours / month volunteer time off for the volunteering he chose to do, independent of HP. a. Melanie Participated in entrepreneur mentoring program and found that it used and developed her skills and advanced her career. c. Ken Participated in two HP- employee organized extra-hands team volunteer projects per his manager’s encouragement. Go to the station with the employee you feel got the biggest bounce in engagement from their community involvement.
  29. 29. a) Monetary giving b) Volunteering independently of HP c) Paid-time-off volunteering a) Extra-hands HP volunteering a) Team-based HP volunteering b) Manager encouragement to participate in HP volunteering g) Skills-based HP volunteering h) Skill-building / career-enhancing volunteering Data supporting lift in employee engagement? No. Brent and Sally Yes, there is evidence of lift. Ken Yes, there is evidence of big lift. Melanie Note: Not all of the above have been tested for causality.
  30. 30. Job purposing is broadening a job’s social mission with the opportunity to serve a societal cause. It represents a high-impact form of team member community involvement. Job purposing: Deepen work via social good @VM_Solutions @bboccalandro
  31. 31. The community involvement that best “purposes the job” is: 1. Work native Job purposing: Deepen work via social good
  32. 32. The community involvement that best “purposes the job” is “WE GIVE”: 1. Work native 2. Evolving 3. Group Based 4. Impact Evident 5. Voluntary 6. Educational Job purposing: Deepen work via social good @VM_Solutions @bboccalandro
  33. 33. Applying this to your work
  34. 34. World competition for a yacht! (Or comparable prize, if out of stock)
  35. 35. • In your groups, discuss ways to have your employee volunteering move towards Melanie’s experience • Come up with two ideas to share with the large group Group exercise
  36. 36. If, at first, the idea is not absurd, then there is no hope for it. Albert Einstein
  37. 37. • In your groups, discuss ways to have your employee volunteering move towards Melanie’s experience • Come up with one absurd idea to share with the large group • Yacht awarded to the most absurd idea • Take 5 minutes Group exercise
  38. 38. Closing thoughts
  39. 39. “Work is about a search for… daily bread, for… cash…; in short, a sort of… Monday through Friday sort of dying.”
  40. 40. “Work is about a search for daily purpose as well as daily bread, for recognition as well as cash, for astonishment rather than torpor; in short, for a sort of life rather than a Monday through Friday sort of dying.” Studs Terkel Pulitzer Prize winning author of Working: People Talk About What They Do All Day and How They Feel About What They Do @VM_Solutions @bboccalandro
  41. 41. You can make childhood wishes come true.

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