Online event marketing: Why it makes sense for your faith-based organization


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Online event marketing: Why it makes sense for your faith-based organization

  1. 1. <ul><li>The easier and faster way to manage promotion and registration for your retreats, workshops, religious banquets and more. </li></ul>Copyright © 2010 Constant Contact, Inc.
  2. 2. <ul><li>Event Marketing Helps: </li></ul><ul><li>Grow the congregation </li></ul><ul><li>Strengthen member relationships </li></ul><ul><li>Provide support for the community </li></ul><ul><li>Fundraising/securing donations </li></ul><ul><li>Benefits of Event Marketing: </li></ul><ul><ul><li>Complement what you do today </li></ul></ul><ul><ul><li>Identify who’s coming </li></ul></ul><ul><ul><li>Ease the burden of event management </li></ul></ul>What challenges do you face today? <ul><ul><li>Reduction in membership numbers </li></ul></ul><ul><ul><li>Connecting with your parishioners </li></ul></ul><ul><ul><li>Coordinating services and resources </li></ul></ul><ul><ul><li>Making do with fewer resources </li></ul></ul>Copyright © 2010 Constant Contact, Inc.
  3. 3. Agenda <ul><li>How it helps to </li></ul><ul><ul><li>Solve the reduction in membership numbers </li></ul></ul><ul><ul><li>Connect with your members </li></ul></ul><ul><ul><li>Get new members </li></ul></ul><ul><ul><li>Provide needed support in the community </li></ul></ul><ul><ul><li>Get your community active </li></ul></ul><ul><li>Making the most of your event </li></ul><ul><ul><li>Promotion </li></ul></ul><ul><ul><li>Registration </li></ul></ul><ul><ul><li>Reporting </li></ul></ul><ul><li>See it in action </li></ul>“ A slowing of the rate of growth of some churches and the decline of membership of others ought to be the focus of continued research and thoughtful inquiry&quot; - Rev. Dr. Eileen W. Lindner, editor of the Yearbook of American and Canadian Churches , produced by The National Council of Churches Copyright © 2010 Constant Contact, Inc.
  4. 4. Solve the reduction in membership numbers <ul><li>Challenge: Difficulty in gaining new followers, members, parishioners and volunteers </li></ul><ul><li>Through Event Marketing: Regular, meaningful communication via email including event invitations with reminders </li></ul><ul><ul><li>Events to attract new parishioners= Growth in membership </li></ul></ul><ul><ul><li>Better outreach communication about regular services = Greater Involvement </li></ul></ul><ul><ul><li>Click to register = commitment and less manual data entry for your volunteers </li></ul></ul>“ Event marketing gives our many varied ministry teams the ability to forward our e-mail invitations to friends in the community.” – Eric Carlson, Resurrection Lutheran Church Copyright © 2010 Constant Contact, Inc.
  5. 5. Connecting with your members <ul><li>Challenge: Not enough awareness around activities to strengthen relationships with church members </li></ul><ul><li>Through Event Marketing: Provide and Promote a variety of events </li></ul><ul><ul><li>Tell them and they will come! </li></ul></ul><ul><ul><ul><li>Support attendance through email invitations </li></ul></ul></ul><ul><ul><ul><li>Online calendar provides more opportunities for Religious education </li></ul></ul></ul><ul><ul><ul><li>Online registration can increase attendance for services </li></ul></ul></ul><ul><ul><ul><ul><li>Once registered, attendees can click the link </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Send reminder emails to registrants </li></ul></ul></ul></ul>Copyright © 2010 Constant Contact, Inc.
  6. 6. Getting New Members <ul><li>Connect with your communities via Social Media: </li></ul><ul><ul><li>Target the active youth of your congregation </li></ul></ul><ul><ul><li>Empower registrants to share they’re attending on Facebook and Twitter </li></ul></ul><ul><ul><li>Use Nutshell Mail to listen to the buzz around your event </li></ul></ul><ul><li>More buzz through social media = more awareness of services </li></ul><ul><li>More awareness = more attendance and new members </li></ul><ul><li>Where on Social Media? </li></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>LinkedIn </li></ul></ul><ul><ul><li>Other Social Media Sites </li></ul></ul><ul><li>Online event calendar </li></ul><ul><ul><li>Include link to the online event calendar on your website and in event invitations </li></ul></ul><ul><ul><li>Share link to your event registration on other online calendar sites </li></ul></ul>Copyright © 2010 Constant Contact, Inc.
  7. 7. Providing needed support in the community <ul><li>Through Event Marketing: Organize better fundraiser events to support causes in the community and track distribution of funds </li></ul><ul><ul><li>Invitations increase the attendance to fundraisers for more donations </li></ul></ul><ul><ul><li>Track fundraising success </li></ul></ul><ul><ul><ul><li>Pre-event communications </li></ul></ul></ul><ul><ul><ul><li>Regular Homepage updates </li></ul></ul></ul><ul><li>Reach prospective attendees beyond your email list on Social Media: </li></ul>Challenge: Decline in member donations and community financial support Copyright © 2010 Constant Contact, Inc.
  8. 8. Get your community active Challenge: Capture the interest and commitment of volunteers for the benefit of those you are serving Through Event Marketing: Online calendar shows wide range of available opportunities for activities and charity to help support the community <ul><li>Calendar list of opportunities for community service </li></ul><ul><li>Invitations increase in the number of volunteers </li></ul><ul><li>Registration confirms commitment to project </li></ul><ul><li>Helps you plan your volunteers activities </li></ul>“ It has made getting information out to the congregation fast and easy!  I like the design templates, they are easy to manipulate and personalize”. -Beth Wolslegel, Westwood Lutheran Church Copyright © 2010 Constant Contact, Inc.
  9. 9. Making the Most of your Event <ul><ul><li>Promotion </li></ul></ul><ul><ul><ul><li>Compliment how you promote today </li></ul></ul></ul><ul><ul><ul><li>Supercharge your promotion </li></ul></ul></ul><ul><ul><ul><li>Using Social Media </li></ul></ul></ul><ul><ul><li>Registration </li></ul></ul><ul><ul><ul><li>Identify who’s coming </li></ul></ul></ul><ul><ul><li>Reporting </li></ul></ul><ul><ul><ul><li>Ease the burden of event management </li></ul></ul></ul><ul><ul><ul><li>Better event management tools </li></ul></ul></ul><ul><ul><ul><li>Additional resources from Constant Contact </li></ul></ul></ul>Copyright © 2010 Constant Contact, Inc. “ We didn’t want to have to pay someone to update our website. It was really great too that we could post a map and people had all the information they needed to attend.” – Deirdre Moynihan, Executive Director of Jeremy Bloom’s Wish of a Lifetime Foundation
  10. 10. Complement how you promote today Event Marketing complements your current communications Share to social feature to increase email reach with little extra effort and no additional cost. Copyright © 2010 Constant Contact, Inc. How do you know it goes viral? Measure through Social Stats. Today’s outreach Complement Take to next level Bulletin Board Event homepage with unlimited information Share in Social Media and sign up for future notices –Join My mailing list Direct mail Reduce cost and time with Email Invitations and reminders Live beyond the inbox social share bar Monthly paper calendar Monthly calendar online of all upcoming events in one place Link calendar to facebook or other social media places Email Enhance email by getting commitment through registration Let invites grow the buzz around your events. Email goes viral and increase involvement
  11. 11. <ul><li>Remember: communicate where your audience is listening! </li></ul>Supercharge your promotion Let them know and they’ll show! Copyright © 2010 Constant Contact, Inc. Invitations Homepage Social Media Send personalized invitations with a personal appeal Create a unique living event homepage for each event Engage those following you to boost attendance and awareness <ul><li>Make sure to include: </li></ul><ul><li>Important event information </li></ul><ul><li>To ask recipients to forward the email to friends and family </li></ul><ul><li>A list of upcoming events </li></ul><ul><li>Encourage to talk about event in Facebook and Twitter </li></ul><ul><li>Links to register-automatically done for you with Event Marketing </li></ul><ul><li>Make sure to include: </li></ul><ul><li>Information about the event, mission, and success stories in one place </li></ul><ul><li>Regular updates on the homepage, with our easy to update homepage </li></ul><ul><li>A “Join my Mailing List” box, to keep the connected </li></ul><ul><li>Use the “ Attend My Event Widget ” to promote upcoming events on your website </li></ul><ul><li>Make sure to include: </li></ul><ul><li>Updates about the event (Examples: new speakers, discount offers, etc.) </li></ul><ul><li>Link to registration for the event from all posts and tweets </li></ul><ul><li>Encourage those who have registered to post or tweet they are attending-automatically done for you with Event Marketing </li></ul>
  12. 12. Copyright © 2010 Constant Contact, Inc. “ Attend My Events” Email Insert Share upcoming events in your emails to increase awareness. <ul><ul><li>“ Attend My Events” button appears in the Insert menu </li></ul></ul><ul><ul><li>Clicking this option will feature: </li></ul></ul><ul><ul><ul><li>Event Name </li></ul></ul></ul><ul><ul><ul><li>Start/End date and time </li></ul></ul></ul><ul><ul><ul><li>Event Description (if given) </li></ul></ul></ul><ul><ul><ul><li>Location </li></ul></ul></ul><ul><ul><li>Event names link to Event Homepage/Registration page </li></ul></ul>Let them know about your upcoming events! Here’s how:
  13. 13. Copyright © 2010 Constant Contact, Inc. “ Attend My Events” Widget Promote upcoming events on your website. <ul><li>Providing a list on your website: </li></ul><ul><ul><li>Increases awareness of your upcoming events </li></ul></ul><ul><ul><li>Helps improve attendance or increase the number of volunteers </li></ul></ul>
  14. 14. Social Media Marketing Promotion and Interaction using social media. <ul><li>Make contacts feel wanted; personally invite them! </li></ul><ul><li>Face to Face? Talk about the event when typically doing business </li></ul><ul><li>Your website? Post your calendar link for the regular visitor and let them know it is there. </li></ul><ul><li>Engage with them in social media </li></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>LinkedIn </li></ul></ul><ul><ul><li>Where else are they spending time? </li></ul></ul>Note: During the event, be sure to blog, Twitter, take pictures and put them on Flickr Copyright © 2010 Constant Contact, Inc.
  15. 15. Tweet your event and watch how your followers retweet the details. Do not forget to ask them to retweet, asking and saying “Please” really does work. Tweet an Event Reach prospective attendees beyond your email list. 1 3 2 Copyright © 2010 Constant Contact, Inc.
  16. 16. Share an Event Get more attendees by sharing the event on Facebook… The Facebook post can contain a custom message to encourage attendance and will include a link to register. 1 2 3 Copyright © 2010 Constant Contact, Inc.
  17. 17. Social Media Promotion made easy … and then registrants share the event information. Once registered, attendees can spread the word about the event by sharing on Facebook or Twitter. Copyright © 2010 Constant Contact, Inc.
  18. 18. Identify who’s coming <ul><li>Custom registration page collects needed information: </li></ul><ul><li>Transportation Needs </li></ul><ul><ul><li>Assistance? </li></ul></ul><ul><ul><li>Van or bus? </li></ul></ul><ul><li>What food to bring? </li></ul><ul><ul><li>Know who is bringing what </li></ul></ul><ul><li>Demographics </li></ul><ul><ul><li>Age </li></ul></ul><ul><ul><li>Gender </li></ul></ul><ul><li>Guest registration allows for more robust activities: </li></ul><ul><li>Volunteer opportunities </li></ul><ul><ul><li>Have them register their groups: </li></ul></ul><ul><ul><ul><li>Friends </li></ul></ul></ul><ul><ul><ul><li>Family members </li></ul></ul></ul><ul><li>Religious Education </li></ul><ul><ul><li>Provide education based on age level </li></ul></ul><ul><li>Social focus </li></ul><ul><ul><li>Bring a friend </li></ul></ul>Copyright © 2010 Constant Contact, Inc. Copyright © 2010 Constant Contact, Inc. Better event planning and easy logistics coordination:
  19. 19. Ease the burden of event management Event management made easy by managing your registrations and follow up in one place Copyright © 2010 Constant Contact, Inc. Keep registration open online, even when you’re not. Manual Management Event Marketing Many volunteers with different lists of parishioners means time consuming manual list management One place for church volunteers to manage with access from anywhere Church volunteers can only take registration during office hours Parishioners or volunteers sign up to help using 24/7 self-serve online registration Fax, postal mail, and “reply if you’re coming” email registration time consuming Online registration with automatic list management Manual attendee data entry causes cumbersome tracking and reporting Efficient online tracking and reporting that’s automated Guessing what people want from the event? Custom Data lets you know
  20. 20. Better event management tools <ul><li>Manually register someone </li></ul><ul><ul><li>Still get those who aren’t online registered to attend </li></ul></ul><ul><ul><li>RSVP </li></ul></ul><ul><li>Export attendee sheet </li></ul><ul><ul><li>Make check-in at event easy </li></ul></ul><ul><ul><li>Share hard-copy of attendee list as a resource </li></ul></ul><ul><ul><li>Identify no-shows and follow up </li></ul></ul>Copyright © 2010 Constant Contact, Inc. Registration before, check-in during, and reporting after the event:
  21. 21. Additional resources <ul><ul><li>Feature all upcoming events online or on your website </li></ul></ul><ul><ul><li>Share link to calendar in emails and Social Media </li></ul></ul>Copyright © 2010 Constant Contact, Inc. Online event calendar, Event Widget and Market Place:
  22. 22. <ul><li>Let’s see it in action! </li></ul><ul><li>Constant Contact’s Event Marketing: </li></ul><ul><li>Registration </li></ul><ul><li>Promotion </li></ul><ul><li>Reporting </li></ul>Event Marketing for Faith-based organizations Copyright © 2010 Constant Contact, Inc.
  23. 23. Get started today Questions? You have a consultant here to help at 1-855-816-6508 Click Here to get started and get the guide: Copyright © 2010 Constant Contact, Inc.
  24. 24. Copyright © 2010 Constant Contact, Inc. Follow Event Marketing on Social Media On Twitter: @ctctevent Facebook: