1. Media Plan for Gander Mountain
Prepared by M. Wallace, Nov. 12, 2014
Newspaper Placements
Publication Name
Day of
Week Section
Ad Size (col.
In.)
Cost / Col
Inch Cost Per Ad
No. of
Insertations Total Cost
Circulation
(000)
Pass - along
estimate
Total
Audience
(000) CPM
Star Tribune Sunday Travel 90 $417 $37,530 12 $450,360 498 2 995 $37.71
Houston Chronicle Sunday Travel 20 $882 $17,640 12 $211,680 693 2 1385 $12.74
Houston Tribune Wednesday Travel 20 $46.25 $925 13 $12,025.00 22 2 44 $21.02
The Indianapolis Star Sunday Travel 65 $359 $23,335 12 $280,020 311 2 622 $37.52
Newspaper Total/Avg 49 $426 $19,858 49 $954,085 1523 2 3046 $27.24