1. Media Plan for Gander Mountian
Prepared by M. Wallace, Nov. 12, 2014
Media Buy Overview
Media Vehicle No. of Insetions Total Cost CPM
Television
Anglers & Appetites 15 $18,105 $6.68
Extreme Angler TV 12 $16,353 $116.67
TOTAL/AVG TV 27 $34,458 $61.67
Radio
Minneapolis KMNB 600 776160 $7.69
Indianapolis WLHK 300 260610 $9.32
Indianapolis WFMS 205 133824 $7.98
Houston KKBQ 55 49324 $3.65
TOTAL/AVG RADIO 1160 1,219,918.00 $7.16
Magazines
Midwest Outdoors 3 $9,555 $26.54
Minnesota Outdoor News 12 $26,340 $12.86
Bass Master 3 $132,914 $12.22
Texas Fish & Game 3 $9,630 $8.87
Texas Parks & Wildlife Magazine 3 $15,153 $9.12
TOTAL/AVG MAGAZINE 24 $193,592 $13.92
Newspapers
Star Tribune 12 $9,555 $37.71
Houston Chronicle 12 $211,680 $12.74
The Indianapolis Star 12 $280,020 $37.52
Houston Tribune 13 $12,025 $21.02
TOTAL/AVG NEWSPAPERS 49 $513,280 $21.80
Internet
Outdoorlife.com 255 $218.45 $1.34
fieldandstream.com 600 $514.00 $2.76
bassmaster.com 90 $77.10 $3.61

2. fishgame.com 30 $77.10 $6.00
BANNERS TOTAL/AVG 975 $886.65 $13.71
Google Search, AdWords 2790 $6,339.00 $766.67
TOTAL / AVG 2235 $1,968,474 * $23.65 *
*Excludes Google Search, AdWords & Internet Banners