1. Anglers
Target SegmentSummary:
o PsychographicSummary:
 Likesto fish
 Needs/Wants:rods,reels,line,bait,boats
 Interests:type of fishtheyare wantingtocatch, type of bait
 Lifestyle:enjoystime outside,likestogoduringwarmerweather
o DemographicSummary:
 Male
 Single/Married
 45 – 54
 $75,000 - $99,999
o GeographicSummary
 Minneapolis,MN
 Indianapolis,IN
 Houston,TX
ClientDescription
Company Overview:GanderMountainwas foundedbyRobertSturgis,whoalongwithhisfollow
huntsman, didn’thave aclose store to go to inorderto get theirhuntingequipment.Therefore,Sturgis
openedasmall store inWilmot,Wisconsinalongwithamail ordercatalog. By 1965, Sturgishada solid
consumerbasisforhishighquality – shootingequipment tohuntersacrossthe Midwest.Gander
Mountaincarriedproductsfor the dedicatedsportsmanincluding;shotguns,unusualcartridges,and
archeryequipment.In1968, Sturgisexpandedhissmall store inordertosell hardto getitemstolocal

2. hunters.However,duringthatsame yearsenatorsandrepresentativeswere respondingtothe
assassinationsof PresidentJohnF.Kennedy,RobertKennedy,andDr.Martin Luther KingJr.and they
passedthe legislationthatprohibitedthe sale of fire armsthroughmail –order.As a resultfromthe
newlegislationacouple thingshappenedwithGanderMountain.First,theircatalogsalesof firearms
was discontinuedandsecondGanderMountainexpandeditsproductline toinclude,productsfor
fishingandcamping. Duringthe 1960s GanderMountainwas slow tomake changesrequiredbythe
legislation.Theyfirstturnedtothe sale of fishingequipment,suchas,rods,reels,bait,nets,andother
sundryitemstohelpcushionthe blowfromthe lostsales.However,managementof GanderMountain
managementquicklyfoundthatfishingequipmentwasseasonal.Secondly,theyexpandedtheircatalog
salestoinclude campingequipmentandoutwear.Duringthe 1970s managementspentthe entire
decade tryingto findthe rightcombinationof products.Whenthe ‘70s came to the endGander
Mountainfounditself deeperindebt;since theyhadbasedtheirreputationassupplierof firearms
throughcatalog sales.Atthe beginningof the 1980s Gander Mountainsalesandearningscontinuedto
fall;as a resultof thismanagementwasforcedtofile forreorganizationinthe U.S.bankruptcycourt.In
1984, RalphFreitagan entrepreneurwithextensive knowledgeof the outdoorretail market,alongwith
some of Gander Mountain’scurrentmanagementdecidedtopurchase andrevive itsfortunes.Withnew
managementGanderMountain’sfirstmove wastogo public;thatwaytheywouldbe able to raise
moneyforexpansionandpursuitof acquisition.Theirsecondmove wastoexpandbeyondmail –order.
Three yearslaterGander Mountainopeneditsfirstoffshorestore inBrookfield,WI.Soonaftermore
storeswere openedinAppleton,EauClaire,andMadison.The new managementbelieve theyhadfound
theirniche withinthe outdoorretail market.GanderMountain’sonlycompetitorswere BassProShops,
inSpringfield,MOandCabela’s,acatalog companywithonlyone retail shop.
The newmanagementcame upwitha new strategythat was simple tounderstand.Lessthan10%of the
outdoorretail markethadbeenreachedduring the midtolate ‘80s. GanderMountain’saverage

3. customerwasmale,betweenthe agesof 40 -45, above average income.GanderMountainhadno
intentionof targetingpeople interestedinfuchsiajoggingsuitsorNike runningshoes.Thisnew strategy
was a successthrough – out1986 – 1989; theirsalesincreasedby$71 million.Atthe startof the new
decade GanderMountainwas doingreallywell.Some analystswouldevensaythatthe firstfew years
were the bestthe companyeverexperienced.During1992 Gander Mountainreportedjustover82% of
theirtotal salescame fromcatalogs.Alsoduring1992, GanderMountainmailedout35 millioncatalogs
to customersinthe U.S., Canada,and othercountries(mostlyWesternEurope).Customersalesonly
amountedto$80, however,managementwasstill determinedtoraise theircatalogsales;therefore
more specializedcatalogswere senttotheircustomers.Findingmore specializedmarketswascrucial for
GanderMountainsuccess,accordingto Freitigandhisteam.Gander Mountain’speakseasonwasduring
the monthsof NovemberandDecember.The companyincreasedtheiremployeestoaround1200,
including60 to 65 people workingintheirretail stores.Inthe mid-1990sGanderMountainsuffereda
majorcatastrophe;whenmanagementdecidedtoraise pricesintheircatalogs.Managementsreasoning
for raisingpriceswasthattheirprofitsmarginshadbeenstagnantforseveral yearsandmanagement
didn’tthinkthattheircustomerswere price –sensitive due toGanderMountain’shighqualityproducts.
To helpcorrect the mistake managementreachedanagreementwithGoldenSachsandCompanytosell
a 27% interestinGanderMountainfor$20 million.GanderMountainusedthe investmenttoexpend
retail stores;however,evenwiththeiragreementwithGoldenSachsandCompanyGanderMountain
couldn’trecoupitslostrevenue fromcatalogsales.GanderMountain’scatalogoperationcontinuedto
decline evenmore whenspecialcostpressures,includingarise inpostal rates.GanderMountaintried
to sharpenitscatalogmarketingtechniquesbyfocusingonspecializedcatalogs,all withnosuccess.
Withthe catalogoperationscostingmanagementmore andmore moneyGanderMountaindecidedto
sell selectedcatalogassiststoCabela’s.Evenafterthe sale toCabela’sGanderMountaintolose money
and unable tomeettheirdebts.By1996, Gander Mountaindecidedtofile forjointplanof

4. reorganization;thisplanincludedthe sale of 12of their17 storesto HolidayCompanies.Inthe early
monthsof 1997, Gander MountainworkedcloselywithHolidayCompaniesandwere able tobring
GanderMountainback to life.Duringthistime GanderMountainManagementbroughtinSteve
Watson,from the Target Corporation,aspresidentandCEO.WithMr. Watson as CEO GanderMountain
Co. wasin partnershipwiththe formerGanderMountainchain,HolidaySportsandBurgerBrothers
Outdoors.Theyhadno catalog business,butmanaged26storesall locatedinthe Midwest,all underthe
GanderMountainname.The mainstore was locatedinMinnesota,GanderMountainestablished
distributioncentersandquicklyreturnedtoitscore business:hunting,fishing,andfamilycamping.
During1998 Gander Mountainhadsalesof $60 millionfrom25 stores.Theyevenbegantoexpandto
otherlocations,suchas,WisconsinandOhioduring1999. When 2000 hitGanderMountainhad grown
to 38 storesinsevenstates.Withthe continuedsuccess,GanderMountaincontinuedtogrow into2002.
The company tookon Mark Baker to be CEO, fromthe Home Depot.BakerwasfamiliarwithGander
Mountainfromhavingadvisedthe companyonitsreal estate strategyin2001. While BakerwasCEO the
companycontinuedtoexpandstoresmovingintonew territories,suchas,VirginiaandTexas.More
competitionbegantopick upas well.Wal – Mart storesbegancarryinghunting,fishing,andcamping
equipment.BassProand Cabela’swhoatfirstreliedoncatalogand online sales,beganaggressively
buildingstores.During2005, GanderMountainboughta travel company,whichit namedOutdoor
Expeditions.OutdoorExpeditionsofferedfishingandhuntingtripsthroughoutthe U.S.and
internationally.Today,GanderMountainhascontinuedsuccessanddespite the numberof setbackthey
have facedoverthe years theystill remainoptimistic(BusinessInsights:Essentails).
Types ofProducts Offered:GanderMountainprovidesawide varietyof equipmentneededforfishing,
hunting,camping,andhikingequipment.Some of the brandsthatGanderMountaincarries are: AIM –
SAFE;firearms,accessories,andparts,GanderMountain;apparel andaccessories,andGander
MountainGuide Series;decoys (BusinessInsights:Essentails).

5. Target Audience:Anglers:During2011 there wasaround 33.1 millionU.S.residentsages16 andolder
that tookpart in a wide array of fishingexpeditions.Between,freshwaterandsaltwaterfishing;
freshwateranglershave 27.5millionthatpartake inthe activity.Theyspent$25.7 billiononfreshwater
fishingtripsandequipmentneeded.Saltwaterfishershave 8.0millionandspent$10.3 billionontrips
and equipmenttheyneededfortheirtrips (2011 National Wildlife Surveyof Fishing,Huntingand
Wildlife- AssociatedRecreation).Brakingthose numbersdown,we learnthatthe maleshave the upper
handin fishingwith73%fishingin2011. The most popularagesare betweenthe agesof 45 – 54. With
increasesinincome the more willingtheyare togofishing.Withthe highestpercentageof income being
rangingfrom$75,000 - $99,999. Educationand race isalsoimportantto findingourspecifictarget.The
highestpercentage of educationare people thathave between1 – 4 years.Lastlyrace,while all races
participate infishingthe highestiswhitesat86% (2011 National WildlifeSurveyof Fishing,Huntingand
Wildlife- AssociatedRecreation). Withall thisinformationwe have establishedouttargetaudience
shouldbe white malesbetweenthe agesof 45 – 54, witha householdincome rangingfrom$75,000 -
$99,999. PsychographicElements:The needs/wantsof mytargetaudience include rodsandreels,line,
bobbersandweights,bait,boats.Otherpopularactivitiesthatanglerstake partinare;fitnesswalkingat
46.3%, bowlingat37.9%, billiardsat34.3%, car/backyardcamping33.3%, andfree weights28.9% (A
Special ReportonFishingandBoating).
Psychographic elementsoftarget: The needs/wantsof mytargetaudience include rodsandreels,line,
bobbersandweights,bait,boats.Otherpopularactivitiesthatanglerstake partinare;fitnesswalkingat
46.3%, bowlingat37.9%, billiardsat34.3%, car/backyardcamping33.3%, andfree weights28.9% (A
Special ReportonFishingandBoating).
Demographic elementsoftarget: Usingthe informationthatwasprovide onour classblog;fishingis
generallymore popularwithwhite menbetweenthe agesof 25 – 45, witha householdincomeof
$25,000 - $49,999 and theireducationbeing1– 3 yearsof highschool to1 – 3 yearsof college.

6. I alsocreateda surveyinorder to gage the psychographicsanddemographicsof peopleIknow. Outof
the nine people thattookthe survey55% were female and44% were male,withahouseholdincome
between$0- $49,999, theirrelationshipwassplitbetweensingleandmarried,the highestage range
frommy surveywas18 – 24 at 66%, andtheireducationlevelat44% is graduatedcollege.The
PsychographicsIfoundouttheytypicallygofishinginthe summer,late spring,earlyfall,orall year
around,dependingonwhattype of fishthey’re fishingfordependsonthe bait.Igot the following
responses;forwhattype of baitdo theyuse?
o Worms
o Stinkbait(Catfish)
o Liver(Catfish)
o Beef blood(Catfish)
o Crawdad
o Grasshopper
o Minnow
o Beetle Spin
o PowerBaitbrand stuff
How target alignswith Gander’sofferings:My targetalignswithGander’sOfferingsbecause Gander
Mountainoffersjustwhatthey’re lookingfor.GanderMountainofferlotsof productsthat pertainto
fishing.Including;rods,reels,line,baitandlures,otheraccessories,andproductsforspecialtyfishing,
such as; flyfishing,saltwaterfishing,andice fishing.GanderMountainhasa total of 238 differentrods.
These include Spinningrods,baitcasting,specialtyrods,andtrollingrods.GanderMountainalsocarries
231 differenttypesof reels.Theyalsohave anextensive line of baitsandlures. .GanderMountainhas
thirteendifferenttypesof stinkbait,alsowhenfishingforcatfishweightsandbobbersare used.Gander
Mountainalsoprovidestwentydifferentbobbersandsixteendifferentsinkers (GanderMountain)

7. GeographicChoice Explanation
Minneapolis,MN:I pickedMinneapolis,MN as GanderMountain’sprioritytargetcitybecause there is
six GanderMountainstoresin lessthan twenty – five mile radius.Minneapolishasapopulationof
400,070 (2013). Minneapolishaslotsof lakesto offerpeople;CedarLake,Lake Calhoun,Lake Harriet,
Lake Hiawatha,Lake of the Islesjustto name a few.Also,whocanforgetaboutthe Great Lakesfor
those longsummerweekendswithfriendsandfamily.
Indianapolis,IN:I pickedIndianapolis,IN asGanderMountain’ssecondprioritycitybecause there is
fourstoresin a lessthantwenty – five mile radius.Indianapolishasa populationof 852,866 (2013).
Indianapolishaslotsof fishingspotsaswell.Accordingto IndianaDNRwebsite the bestplacesfor
northernpike are inthe followingplaces;Lake’sWawasee,Syracuse,andJames.Natural lakeshave also
seenanincrease inpike aswell these included;Fawnriver,lowerTurkeyCreek,andmiddleTippercanoe
Riverdrainages (IndianaDepartmentof Natural Resources).
Houston, TX: Lastly,IpickedHouston,TXas GanderMountain’slastprioritycitybecause there isfour
storesina lessthantwenty – five mile radius.Houstonhasapopulationof 2.196 million (2013).Fishing
spotsin Houstoninclude Bane ParkLake,EisenhowerParkPond,SheldonChildren’sPond1and 2,
HermanBrown ParkPond,and McGovern Lake justto name a few.
GanderMountain MediaPlan:
AfterresearchingGanderMountains andtheirproducts Ihad a betterunderstandingof whotheirtarget
audience wouldbe.Iwasalsoable todecide whatcitiesandwhatmediatypeswouldbe beneficial to
them. Belowismymediaplanfor GanderMountain.
My priority mediatype isthe radio,Idecidedtohave radiobe the priority mediatype because my
campaignisduringMay, June,and July.Peopledomostof theirtravelingduringthe summersotheyare
goingto be in theircars more. My secondary mediatype isnewspapers;mostof the ads came out on

8. Sunday’sinthe Travel section. May,June,andJulyeachhave a majorholidaysthat storeslike tohave
sales.Whenpeople readthe newspapertheyare able toget an ideaof whatsalesGanderMountainwill
be having.Therefore,theywill be able toplantheirtripsforthatparticularholidaybetterandpickup
any geartheymay need.
SpecificMediaChoices
Magazine Choices
I pickedMidwestOutdoorsbecause itispublishedmonthlyanditisalso editedforthe outdoorsman
that are intofamilyfishing,hunting,camping,andotheroutdooractivities.Midwest Outdoorscovers a
tenstate area in the Midwest.Twoof those stateshappentobe MinnesotaandIndiana;whichcovers
my toptwo prioritycites.I wentwith a 4th
cover ad inMidwestOutdoorsforthat particularreason.
MidwestOutdoorscoversawide percentage of where GanderMountain’stargetaudience islocated.
I pickedMinnesotaOutdoorNewsbecauseitispublishedonaweeklybasisrightin Minnesota.Which,
happenstobe where mytopprioritycityislocated.MinnesotaOutdoorNews coversthe habitsof the
active hunters,anglers,boaters,andcampers.Iwent withaone page,4 colorad in thismagazine to
betterpainta picture forGander Mountain’stargetaudience.
I decidedon BassMaster because itis published10timesa yearand it iseditedfornotjustthe
professionalfreshwateranglerbutalsothe beginner.BassMasterhasexpert“how – to” advice from
professionalanglersonthe BassmasterTournamentTrail.BassMasteralsohas special issuesthatcover
bass boats,motors,accessories,BASSfishing“hotspots”.Also,includedintheirmagazine isB.A.S.S.
Clubactivities,conservationalerts,bassresearch,tournamentreports,andexpertadvice onnew
productsare regularfeatures. I purchasedbannersadson bassmaster.comaswell;Ifeltlike advertising
inboth places wouldbe beneficialin ordertoreach GanderMountain’stargetaudience.
I decidedon TexasFishandGame because itispublishedonamonthlybasisitisdesignedforfishing,
hunting,boating,andcampingactivistthroughoutthe state of Texas.Mylast prioritycityisHouston,

9. Texas;which iswhy the ads inthismagazine are onlya half-page inside advs.a full page ora cover.
TexasFishand Game featuresstoriesabouthow participantscanenjoyTexas’year –roundoutdoor
sportingopportunities.
I decidedonTexasParks and Wildlife becauselikeTexasFish andGame,TexasParksandWildlifeis
publishedonamonthlybasis.TexasParksandWildlife isTexas’soutdoormagazine.Itis emphasisison
publicawarenessof Texas’snatural resourcesandinspiresparticipationinafull range of outdoor
recreational activities. Ialsowentwithahalf – page ad in TexasParke andWildlife aswell;due tothe
fact Houston,Texasismy laston myprioritycitylist.
NewspaperChoices
I boughta 90 columninchad inthe Star Tribune.The sectionthatbestfitwhat GanderMountainis
lookingforisthe Travel sectionwhich comesouteverySunday.GanderMountain’sadinthe Star
Tribune will run everySunday. Idecidedonthisnewspaperbecause itisinmyprioritycity;Minneapolis,
MN. I alsodecidedona bigad size for thatreasontoo and Minnesotahasa lot the Great Lakeswhere a
lotof people gotofish.
I boughta 65 columninchad in The IndianapolisStar.The sectionthatbestfitwhatGanderMountain is
lookingforisthe Travel sectionwhichcomesouteverySunday.GanderMountain’sadinThe
IndianapolisStarwill runeverySunday.Idecidedonthisnewspaperbecauseitisinmy secondpriority
city;Indianapolis,Indiana.Idecidedonthe adsize of 65 columninchesbecause Ifeltlike itneededtobe
on the biggerside justnotas largeras the one inMinneapolis.
I bought20 columninches inthe HoustonChronicle andinthe HoustonTribune.Bothof these
newspapersare locatedwithinHoustonarea;the thirdcityon myprioritylist.The sectionsinboth
newspapersthatbestfitGanderMountain’sneedsisthe Travel section. The Travel sectionforthe
HoustonChronicle isinthe Sundaypaper;GanderMountain’sad will runeverySundayinthispaper.As
for the HoustonTribune,it comesouton the firstof everymonthandisdeliveredtwice amonth.I

10. startedthisone on a Wednesdaybecause bymid-weekpeople startthinkingaboutthe weekendand
makingtheirplans.Whentheyare readingthe paperandsee an ad for GanderMountainit will give
themthe ideaof “Hey! Let’sgo fishingthisweekend.”
Radio Choices
I pickedMinneapolisKMNBbecause itisa countryradiostationwitha rating of 6.6 in mytop priority
city. There is168,313 listenersof thisstation. Idecidedon600 insertionsforthisparticularradio station
to run inthe AM. The morningadswill reachthat are gettingreadyforworkor school or on vacation.
I pickedIndianapolisWLHK andIndianapolisWFMSbecause these tworadiostationsare countryradio
stationsinmy secondprioritycity.WLHKhas a rating of 7.3 and there isabout93,258 listenersof this
station.Idecidedon300 insertionsbecause itisinmysecondprioritycityanddoesnot have as many
listenersascomparedtothe radiostationinMinneapolis. The secondradioinIndianapolisis
IndianapolisWFMS.WFMS has a rating of 6.4 and about81,760 listenerslistentothisstation.Iwent
with205 insertionsonWFMS because eventhough
I pickedHoustonKKBQbecause itisa country radiostationwithinmythirdprioritycity.KKBQhasa
ratingof 5.9 and about245,735 listeners.Iwentwith55 insertionsbecause Houstonismythirdpriority
city
TV Choices
I decidedtorunan ad onAnglersand Appetites becausethisshow goesonfishingtripsaroundthe
UnitedStates.Theirfishingtripswouldincludetripsto myprioritycitiesandthe prime fishingplaces
each place hasto offer.The showwould alsobe usingproductsthat GanderMountaincarries.The
AnglersandAppetitesalsodoesacookinginstructionateachlocation.Notonlydoyou getto learn
aboutnewplacesto fish,whatproductsare outthere,yougetto learnhow to prepare whatyou caught.
I decidedtohave an ad run duringthe show Extreme AnglerTV because the show isaboutinsightto
fishingtechniques,equipment,andstrategy.Anglersthatwatchthisshow will learnnew techniquesto

11. improve theirgame,equipmentthatgetsusedduringthe show,andstrategy.The equipmentanglers
will be able tofindthe equipmentatGanderMountain.
WebSite Choices
I decidedonoutdoorlife.combecause eventhoughtheirmagazine is outof the range of mypriority
citiesforGanderMountain’s targetaudience theirwebsite still hadaprettya good amountof unique
views. OutdoorLife alsoalignswithGanderMountain’stargetaudience aswell.Theirwebsitehastabs
for hunting,fishing,andguns.Underthe fishingtabtheyhave informationforeitherfreshwaterorsalt
waterfishing.
I chose fieldandstream.com because whenyoufirstvisittheirwebsite youare metwithan ad that you
have to wait6 secondsbefore goingon tothe actual website.Theirwebsite isalsodividedupinto
fishing,hunting,survival,guns,andgear.GanderMountainbanneradswouldbe goodplacedunderthe
fishingtabandpossiblythe geartab.
I decidedtoadvertise onbassmaster.combecause Ihave alsopurchaseda4th
coverad intheir
magazine.WhenGanderMountain’s targetaudience islookingtoeithersubscribeorrenew their
subscriptiontothisparticularmagazine they willsee adsforGanderMountainnotonce buttwice. Bass
Master alsoalignswithGanderMountain’stargetaudience because theirwebsite iscompletely
dedicatedtofishing.Theirwebsite hastabsthathave tips,gear,anglers,tournaments,nation,join
B.A.S.S.,andmanyothers.Whenlookingforgearor tournamentsthiswouldbe agoodwebsite for
anglerstogo to.
I decidedtoadvertise ontakemefishing.orgbecause youare able tofindoutabout fishingandboating
lawsand licensesforeachstate.Thiswill allowpeople whomaybe travelingoutof state toknow what
to expect.

12. Google Keywords
St. Croix fishingrodsandBerkleyFishingRodsare bothbrandsof fishingrodsthat GanderMountain
carriers.Whenanglersare doingtheirsearchfor whatbrand of fishinggeartheymightbe interestedin
these twowill come upandpointthemto Gander Mountain.
I chose freshwaterfishingbecause itisatype of fishingthatmostanglerswoulddoinall three of my
prioritycities;since there isalotof lakes,rivers,andpondsall nearthem.
I chose bass fishingbait,BerkleyBait,andStormBaitbecause whenanglersgobassfishingtheyare
goingto certainbait. BerkleyandStormare twoof GanderMountain’sproductsthat theycarry instore.
KnowingwhatkindandbrandGander Mountaincarrierswill be beneficial tothe anglersgoingbecause
theywill nothave togo as many storeslookingfora specificbait.
MediaPlan Schedule
My three consecutivemonthsare May,June,andJuly.I chose these monthsbecause summerisa
populartime forfishingandthese monthshave some majorholidays;suchasMemorial Day inMay,
Father’sDay inJune,and4th
of Julyin July.These holidaysare populartimesforstorestohave sales
goingon andit getsshoppersintotheirstores.Istartedoff withlessadsinMay because that’susually
whenschool isgettingoutand people are typicallyjuststartingtoplan how theywantto spendtheir
summer.Iincreasedthe adsin June andJulybecause Father’sDayintypicallyinthe secondorthird
weekof June andthe 4th
of Julyisinthe firstweekof July.Towardsthe endof JulyGanderMountaincan
start to cut down on the ads because August will be rollingaroundandpeople will eitherbe returningto
workand school.
Justificationof MoneySpent
I spent$1,968,474 on advertisingforGanderMountaina majorityof that wentto radiobecause my
connective monthsare May,June,andJuly.Most people dotheirtravelingduringthe summerandthese
monthsalsohave one major holidayeachthatpeople willbe travellingfor.Therefore,people willnotbe

13. home to watchTV or search online.Mysecondhighestisnewspapers;mostof the ads were listedinthe
travel sectionwhichcame outon Sunday’s.Whenpeopleare readingthe Sundaynewspaperstheywill
be able to knowaboutupcomingholidaysales.Mythirdhighestismagazines;peoplejustthumb
throughmagazineswhile theyare waitinginthe line atthe store. My fourthhighestis TV,withone
majorholidayineachmonth and nice weatherpeople will notbe home orinside inordertowatchthe
showsthat are on TV. The two mediavehiclesIspentthe leastamountof moneyon isinternetand
search.People willnotbe searchingorvisitingwebsitesasmuchduringthistime of year.Whentheyare
out visitingwithfamilyandfriendsonthe lake.

14. Bibliography
2011 NationalWildlife Survey of Fishing, Hunting and Wildlife - Associated Recreation.n.d.PDF.
September2014.
A Special Reporton Fishing and Boating .n.d.PDF. 25 September2014.
BusinessInsights:Essentails . n.d.September2014.
GanderMountain .n.d.4 October2014.
Indiana Departmentof NaturalResources.n.d.11 November2014.