Internet
- 1. Media Plan for Gander Mountian
Prepared by M. Wallace, Oct. 15, 2014
Internet Placements
Websites
Cost per
1000
Total impressions / month
(000)
Total cost /
month No. of months
Total No. of
Impressions Total Cost
No. of unique
visitors / month CPM
Outdoorlife.com $2.57 85 $218.45 3 255 $655.35 163 $1.34
fieldandstream.com $2.57 200 $514.00 3 600 $1,542.00 186 $2.76
bassmaster.com $2.57 30 $77.10 3 90 $231.30 21 $3.61
takemefishing.org $2.57 10 $25.70 3 30 $77.10 4 $6.00
BANNERS TOTAL/AVG. $835.25 975 $2,505.75 123 $2.57
Websites Considered but not Used
fishgame.com $2.57 10 $25.70 3 30 $77.10 4 $7.06