1. Media Plan for Gander Mountian
Prepared by M. Wallace, Nov. 12, 2014
Magazine Placements
Magazine Cost Per Ad Ad Size
Ad
Position
No. of
Insertions
Total Campign
Cost
Cirulaton
(000)
Pass - along
estimate
Total
Audience
(000) CPM
Midwest Outdoors $3,185.00 1 page 4th Cover 3 $9,555 30 4 120 $26.54
Minnesota Outdoor News $2,195.00 1 page inside 12 $26,340 57 3 171 $12.86
Bass Master $44,304.75 1 page 4th Cover 3 $132,914 518 7 3625 $12.22
Texas Fish & Game $3,210.001/2 page inside 3 $9,630.00 91 4 362 $8.87
Texas Parks & Wildlife Magazine $5,051.001/2 page inside 3 $15,153.00 111 5 554 $9.12
Magazine Total/Avg $11,589.15 24 $168,809 605 14 3,915 $51.62
Magazines Considered But Not Used
Bass Times $14,850.00 1 page 4th Cover 3 $44,550 113 4 453 $32.80