1. My group and I decided to portray our artist as a moody and emotional person as
research showed us that this was how many Alternative Rock artists were portrayed.
However we also decided to also make him easily relatable to our target audience.
We did this through mise en scene, narrative storyline and body language/facial
expressions.

2. Body Language and Facial Expressions
To portray my artist as a moody and emotional person my group and I agreed that
there should be no direct address in our video.
This gave the impression that our artist was disinterested and moody.

3. We also made our artist
stand with his hands with
his hands in his pockets to
enhance the portrayal of
moodiness.
We copied this stance
through the music
video, digipak and poster
advert.
Body Language and Facial Expressions
Getting our artist to look at
the floor in both photographs
of the digipak and poster
advert emphasised the
portrayal of moodiness for
our artist.

4. Narrative Storyline
My group and I also used the narrative scenes within my main product to portray the
moodiness of our artist.
Our artist looks moody or emotional in our music video to help portray this view.

5. This portrayal of our artist was rather successful for my group and I. Research in to
our target audience showed us that the bands that portrayed themselves to be
moody and emotional, like Coldplay, were popular with our target audience.
Not looking at
the camera
No direct
address

6. We found this by analysing the YouTube statistics of similar bands and this gave us
the idea to portray our artist in the same manner. The feedback we received from
our target audience suggested this worked well for my group and I.
The target audience my group and I were aiming for was 17-25 year olds.
Demographics for
Coldplay
Demographics for
The Script

7. Costume
We dressed our artist in fashionable but non-designer clothing in our main product
and ancillary pieces to help our audience find it easier to identify with our artist.
We also used a smart/casual style for a laidback approach to help with this again as
it is a current fashionable style with people the age of our target audience.
Alt - j Coldplay

8. Costume
Alt - j Coldplay
Smart shirt
Jeans

9. Relationship Narrative
The narrative in our music followed the structure of a failing relationship, showing
our artist arguing and becoming frustrated with his girlfriend.

10. Relationship Narrative
Other Alternative Rock artists will sing about failing or broken relationships and
include narrative features as well which is why my group and I chose to do this.
The Script - Breakeven
They say bad things happen for a reason
But no wise words gonna stop the bleeding
'Cause she's moved on while I'm still grieving
And when a heart breaks no it don't break
even, even... no
What am I gonna do when the best part of me
was always you?
And what am I supposed to say when I'm all
choked up and you're ok?
I'm falling to pieces, yeah
(One still in love while the other one's leaving)
I'm falling to pieces
('Cause when a heart breaks no it don't break
even).
Coldplay - Fix You
Come up to meet you, tell you I'm sorry You
don't know how lovely you are I had to find
you, tell you I need you Tell you I set you apart
Nobody said it was easy It's such a shame for us
to part Nobody said it was easy No one ever
said it would be this hard Oh, take me back to
the start
Tell me your secrets and ask me your questions
Oh, let's go back to the start Running in
circles, coming up tails Heads on a science apart

11. These methods of target audience attraction used by my group and I were very
effective as, when asked, our target audience said they found it easy to identify with
our artist.
The use of the specific narrative storyline within our music video was especially
effective as it makes our artist much easier to identify with.
Many of those part of my target audience will be in or will have experienced a bad
relationship and break up meaning they will find it easier to identify with our artist
as they know what he is going through.