1. Before making a start on any kind of design ideas for either of my ancillary tasks I researched
the conventions of other Alternative Rock digipaks and posters and kept these conventions in
mind during all design processes.
My group and I decided to keep a theme of city landscapes in both our poster advert and
digipak productions.

2. My group and I challenged the conventions of Alternative Rock digipaks by using a photograph
of the artist on the front cover. Alternative Rock bands conventionally use photographs or just
the album name as the front cover rather than a photograph of themselves so that emphasis is
placed on their music rather than their image.
Photograph of our
digipak front cover
This is the final design
for our digipak cover.

3. However, some mainstream Alternative Rock artists and female Alternative Rock singers will
use photographs of themselves on the front cover to appeal to a bigger target audience.
Photograph of our
digipak front cover
The use of our performer on the front of our product worked well for my group and I as we
received great audience feedback and they were still able to tell we were a part of the
Alternative Rock genre despite the challenge in convention.

4. My group and I used conventions of Alternative Rock digipak costumes as we felt this would
be more successful for our final product. We also decided to keep our performers outfit
conventional within the digipak due to the fact we had also kept it conventional within our
main music video task.
Photograph of our
digipak front cover

5. Photograph of our
digipak front cover
Photograph of our poster
advert
We also decided to keep continuity between our digipak, poster advert and music video by
keeping our performers outfit the same throughout all three. We also did this because we felt
it would make our target audience easier to identify our performer.

6. Photograph of our
digipak front cover
Photograph of our poster
advert
However, this challenged conventions of Alternative Rock artists as many performers appear in
different outfits in their videos, digipaks and advertisements.

7. My group and I challenged conventions for an Alternative Rock poster advert. We did this by
using a photograph of our artist as the main image while Alternative Rock posters will not use
photographs of the artist they’re advertising.
Photograph of our poster
advert
This worked well for my and group and I as our target audience found it easier to identify with
our artist and were still able to tell he was part of the Alternative Rock genre.

8. To keep consistency within my digipak and poster advert my group and I decided on a theme
throughout the designs of both. As the Alternative Rock genre is generally associated with
industrial and urban areas we decided that a city would be the best theme for us to use within
both elements of our production work.
Photograph of our Photograph of our poster
digipak front cover advert

9. Photograph of our Photograph of our poster
digipak front cover advert
This was really effective and successful for our ancillary tasks and it looked conventional and
matched well with our design aspects as a group. Our target audience chose which photograph
to use a theme and then gave really positive feedback when shown the final version.