3. In the mid 19th century readers were not only the rich ones and magazines become available to the middle
class.This was beginning for the first family magazines, such as, Dickens HouseholdWords. During the 19th
century, increasing attempts was made to cut the price of the magazines. At this time the first ads appeared,
but not much because the ads were loaded with special tax, all up to 1853.
After the repeal of the tax, number of ads did not increase since many publishers avoided this type of income
(Readers Digest magazine did not publish ads until 1955). In the late 19th century and with the invention of the
rotary press, the number of printed copies increases, and the price of the issue is reduced and thus we enter
the century, that will mark the development of the magazines as one of the world’s leading media.
With technological progress, increased circulation, and increasing use of images, magazines are becoming
increasingly attractive to advertisers.The first advertising agency was established in 1890 and from that point
on advertising started to flourish.
In the early 20th century appears one of the most important icons in the world of publishing,William Randolph
Hearst. As the owner of several newspapers across America, he engages in a merciless battle for readers with
his mentor, Joseph Pulitzer. During the Cuban War for Independence, Hearst and Pulitzer published in their
newspapers images of tortured and starving Cuban troops.At this moment arises the term yellow journalism,
which marks the sensationalist approach to the presentation of events.
History of Magazine
