Media Nea - Industrial Context

1. Timeline of Magazines
B Y E V I E N N E P E R A L T A

2. Beginning of
Magazines
• The first publication that was found that could
arguably be called a magazine was a cover
titled 'Erbauliche Monaths Unterredungen'. This
publication was German and released in the
year of 1663.

3. How Magazines got their
name
The term 'magazine' surfaced during 1731 where it
was first spotted on Gentleman's Magazine. The term
translated in Arabic is warehouse. This is because
they described it as a place where it held important
possessions by travellers and sailors which they
linked it to how the book kept useful information in.
The uprise of magazine meant that the prices were
increasing due to the high printing costs and the
issues with distribution.

4. First ad pages
• During the 19th century, magazines were available to both the
middle and upper class
• At this time the first ads appeared, but not much because ads
were loaded with special tax, all up to 1853.
• By the time of the late 19th century, they introduced the rotary
press which helped create an increase in print copies and as a
result we were able to reduce the prices of the issues.
• Due to technology progression, advertisers began to increase
the use of images because it proved an increase in circulation.
The first advertising agency was established in 1890.

5. Rise of Magazines
• Within the early 20th century, the term yellow
journalism became known as a sensationalist
approach which highlights the occurring events.
• The act of including political news
magazines enforced a sense of personality from
each company. The result of this is that many gained
loyal readers and brought financial profit to the
company.

6. Helene Gordon Lazareff
• She launched her own magazine which taught French women on how to be attractive
and nice. What made her popular was how the readers were able to identify themselves
with Helene
• Harper's Bazaar is the first magazine, formerly issued weekly in the newspaper form, but
from 1901 turned into a monthly magazine
• Hugh Hefner's Playboy was one of the first magazines that openly pictured nudity.
• Esquire is the most famous men’s magazine. Known for its legendary covers, one of
those is this one with Muhamed Ali.

7. Golden Age
for Magazines
• One of the best and most influential magazines of golden era, both visually and
literally, was Esquire. While running from 1933, Esquire’s best years were in the
mid of the 20th century, when Henry Wolfe as art director transformed the
magazine for men in the visual candy of photographs and illustrations.
• Generations of German youth were raised and influenced by Twen magazine.
• People magazine was the first celebrity magazine, published in 1974 out of Time
“people” section pages.
• The first magazine that pictured African-American woman on its cover in 1968
was Glamour College.

8. Evolution of Magazine
• In Germany in 1959 legendary magazine Twen was released. Twen was a
provocative magazine for a younger audience, and it consisted of erotic photos
and intelligent articles.
• In the seventies, emerged a new kind of magazine, celebrity magazine. The
first issue of People was out in 1974. Since then this kind of magazines has
been the most selling one. Those years brought a boom of women’s
magazines. One of them was gaining in popularity and it was Cosmopolitan.
• Cosmopolitan is one of the best-selling women’s magazines in the history.

9. Print not being dead
• Magazines shape our lives, telling us what to wear, what to eat, what to think
about ourselves and the world around us. Although this is the age of the Internet,
we continue to enjoy magazines, admire their pages, editorials, headlines.
• There will still be printed magazines, no matter how popular tablet editions are.
Yes, the numbers will drop but they will never die.