2. The Beginning
! The first published ‘Magazine’ was the
German Erbauliche Monaths
Unterredungen released in 1663 –
intended for an intellectual audience.
! The first modern-like magazine was
published in the year 1672, when
French author Jean Donneau de Vize
created Le Mercure Galant. It featured
court events, literature and theatre.
! The first women’s magazine, Ladie’s
Mercury, was launched in London,1693.
3. Origins Of The Name
! The word ‘Magazine’ comes
from the Arabic word which
means warehouse, describing a
place which deposits a large
quantity of various goods.
! The analogy is used to describe
a book that contained useful
information for travellers and
sailors.
! The first use of the word was
used in the Gentleman’s
Magazine, 1731.
4. Cost And Manufacturing
! The cost was high with only the
printing budget of only being able to
print bellow one hundred thousand
words.
! Distribution was also a big problem as
it was difficult to move large
quantities of magazines at great
distances.
! The machines were poor and unable
to squeeze a larger amount of paper
through it.
! Due to the success of the magazine
the cost was becoming greater and
greater, so only the rich had access.
5. Magazine Evolution
! In the mid 19th
century magazines became
available to the middle class as well as the
upper class.
! Attempts were made to cut the price,
however during this time adverts were being
introduced into magazines, not that much
though as adverts were loaded with special
tax, all up to 1853. This made magazines still
as expensive as they needed to obtain profit.
! After the repeal of the tax, number of
adverts did not increase since many
publishers avoided this type of income.
! Readers Digest magazine did not publish ads
until 1955.
! The rotary press invention increased printing
and reduced cost
6. 20th Century
! In the early 20th
century William Randolph Hearst became
one of the most iconic publishers. He is the owner of
several newspapers across America and engages in a
merciless battle for readers with his mentor, Joseph
Pulitzer.
! He helped bring awareness during the Cuban War for
Independence, allowing Hearst and Pulitzer to publish in
their newspapers images of tortured and starving Cuban
troops (yellow journalism).
! William Hearst also created Good
Housekeeping, National Geographic and Harper’s
Bazaar to expand his empire.
! Henry Luce is also as very iconic as William who started
publications such as Vanity Fair, Conde
Nast’s Vogue and news magazine Time.
7. Genres Of Magazines
! Hadden was responsible for conceiving
the concept of the political news
magazine
! He, as the editor of the Time, gained
loyal readers, formed personality of the
magazine, and brought the financial
profit to the company.
! The same said company would also
issue several well-known magazines
such as Sports Illustrated, Money and
Life.
8. Full Colour And Print
! Fortune magazine was published during the
time when Time was started, which originated
from Time business pages. It was considered
the best and most influential American
magazine.
! It heavily influenced by the world of business.
! Fortune is known for being the first high-quality
printed magazine, with pages in full colour.
! It also invented photo-journalism which would
later help Life magazine famous.
! Due to the increase of cost from colour print
Fortune started to lose money and by
1948 resigned becoming an ordinary business
magazine.
9. The Transition Into The 21st Century
! In Germany in 1959 Twen magazine was
released. Twen was a provocative magazine
for a younger audience, and it consisted of
erotic photos and intelligent articles.
! Its editors wanted to attract a new younger
generation.
! In the seventies the celebrity magazine
emerged. The first issue of People was out in
1974 as well.
! Those years brought a uprising of women’s
magazines. One of those
included Cosmopolitan which was quickly
gaining popularity.
! Since then these kind of magazines have
consumed the most money.
10. The Future
! Some said magazines would die out
eventually, yet they said the same
about newspapers and still both prints
are around today.
! Yes the numbers will drop for magazines
as they already have due to
technology. Although people will still
want print media such as readers who
don't have access to the internet.
! Magazines will always remain as easy
to access as they have been for a long
time due to the mass audience it has.
