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M&L 2012 - Social media literacy - The need of a new paradigm - by Pieter Verdegem


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M&L 2012 - Social media literacy - The need of a new paradigm - by Pieter Verdegem

  1. 1. Social Media Literacy: TheNeed of a New ParadigmPieter Verdegem, Ghent University (Belgium) &EMSOC
  2. 2. EMSOC, the project• EMSOC ( – “User Empowerment in a Social Media Culture” – IWT project, 4-year – 3 main research foci: 1) Inclusion, 2) Literacy & 3) Privacy – Empowerment = “Enabling people to control their own lives and to take advantage of opportunities” (Van Der Maesen, 2002)• Our focus: Measuring social media literacy
  3. 3. Triple Revolution(Rainie & Wellman, 2012)1) Social Network Revolution 2) Internet Revolution 3) Mobile Revolution
  4. 4. Social media literacy?“A group of Internet-based applications that build on theideological and technological foundations of Web 2.0 and thatallow the creation and exchange of User-Generated-Content”(Kaplan and Haenlein, 2010, p.61)“Media literacy is the ability to access, analyse, evaluate andcreate messages across a variety of contexts” (Livingstone,2004, p.39)
  5. 5. Theoretical Framework• Social theory of Pierre Bourdieu • Cultural capital = “subtle modalities in the relationship to culture and language” (Bourdieu, 1977, p. 82) • Social media literacy = a new type of cultural capital? (Cultural capital 2.0) • The educational system: central role in enhancing young people’s social media literacy
  6. 6. Social media literacy ineducation: Why do we need a new paradigm? 2 central questions: 1) How can social media literacy beintegrated in the educational setting? 2) How can we measure the success of this integration (i.e. measuring social medialiteracy)?
  7. 7. Changing faces of media literacy ACCESS
  8. 8. Changing faces of media literacy: converging approaches Media literacy Information literacy
  9. 9. The implications of theparticipatory social media culture (Jenkins et al)(1) Applicability of approaches on media literacy to theparticipatory social media culture(2) Differences between the use of social media and other media(3) Shift from an exclusive focus on the receiver to a focus on the interaction between the media (content) and the active user
  10. 10. Towards a conceptual framework of social media literacy
  11. 11. Cognitive competences
  12. 12. Practical competences
  13. 13. Affective competences: Attitudes towards …
  14. 14. Social media literacy in the educational setting Communicate Create contentSearch for information Commodification
  15. 15. Concluding remarks• The Triple Revolution is confronting us with new challenges• Cultural capital is unequally distributed in society• Misunderstanding that all young people have extensive social media competences• More attention needed for cultural capital 2.0 (new skills & competences)• Central role for the educational system• Question is how? New paradigm hopes to support teachers in their duty to educate young people to empowered citizens• Our work: measuring social media literacy
  16. 16. Thanks!E-mail: