Expect of advertisment

1. ASSIGNMENT
TOPICS: EXPECT OF
ADVERTISEMENT
PREPARED BY:
MD. JASIM UDDIN
BA(H) JOURNALISM SECEND YEAR
ROLL NO:19/1191
MAHARAJA AGRASEN COLLEGE
UNIVERSITY OF DELHI

2. SOCIAL AWARENESS ADVERTISEMENT-1
POSITIVE IMPACT ADD

3. INTRODUCTION
1. Social Awareness: The ability to take the perspective of and empathize with others,
including those from diverse backgrounds and cultures. The ability to
understand sociall and ethical norms for behavior and to recognize family, school, and
community resources and supports.

4. DEFINATION THIS ADVERTISEMENT
At present people all over the world have been affected by the
Corona pepidemic in many ways. Millions of people have died
worldwide. Even in that, people are going out for different needs. If
there is no decision of different departments at this time. Services
will not be available without wear without MasK. If such an
advertisement is hung in all the departments. I think this add will
have a huge social impact on the prevention of corona.

5. POSITIVE IMPACT THIS ADD IN OUR
SOCIETY
Corona is a life-threatening virus. It can spread from one person to another.
Human sneezing and coughing spread the corona of the other. If people use
masks from this advertisement then people will be protected from corona to
a great extent. The main positive aspect of this advertisement is to get rid of
corona.

6. SOCIAL AWARENESS ADVERTISEMENT-2
NEGETIVE IMPACT ADD
STOP RAPE

7. INTRODUCTION THIS ADD
• In our society we often see heinous incidents like rape. Many sisters
died as a result of rape. Advertisements with the horrors and
punishments of rape will increase the awareness of people about rape
if we can make billboards and place them at the entrances of different
areas.

8. DEFINITION THIS ADD
• There is no alternative to public awareness to save the country and the
nation from misdeeds like rape. This advertisement will reduce the
tendency of rape in our society in various ways. The positive side of
this add.

9. NEGATIVE IMPACT THIS
ADVERTISEMENT IN OUR SOCIETY.
• Sometimes people become overzealous and commit crimes by
mistake. Underage boys or girls do more of these. So you haveato
keep that in mind while advertising. These are the negative aspects of
this add. Child sexual exploitation, teen pregnancy, violence, sexual
commercialism and the loss of self-esteem are some of the negative
effects that high investment in advertising that explores childhood
eroticism can cause.

10. CULTURAL ADVERTISEMENT-1
POSITIVE IMPACT ADD

11. INTRODUCTION
• Definition of cultural advertising:
• That is - know your market, what is attractive to your target audience and what
motivates them. Cross cultural advertising is simply about using common sense and
analysing how the different elements of an advertising campaign are impacted by
culture and modifying them to best speak to the target audience.Emotions are often
informed by culture and as we know, emotions drive engagement, brand recall, and
purchase intent. Understanding and quantifying culture in advertising helps to define
the relevant emotional palette a brand can use with a particular audience

12. DEFINATION THIS ADD
• I saw an advertisement on a Japanese TV channel where they are
making a lot of energy by eating Coca-Cola Up. With that power they
are practicing their old history and culture.

13. POSITIVE IMPACT THIS ADD IN OUR
SOCIETY
• Each country, ethnic group has its own culture. It disappears in the
course of time. Again the new generation restores that old culture. This
is the pride of every nation. This advertisement will have a positive
impact on the society.When a nation teaches a new generation about
their old history and heritage. That brings a lot of good for that nation.
It plays a supporting role in building the right country and nation.

14. CULTURE ADVERTISEMENT-2
NAGETIVE IMPACT ADD.

15. INTRODUCTION
• Explain that add:
• Daily Jugantar is a daily newspaper of Bangladesh. I saw an
advertisement there. Lalon Shah was a spiritual saint of Bangladesh. He
lived in Kushtia, Bangladesh. He was a spiritual sage. Lalon Shah is said
to be the father of Bangladeshi folk music. He lived in a district called
Kushtia. Good quality sesame khwaja is available there. Since Lalon
Shah used to practice folk music. Sesame Khwaja is the main target of
advertisement. Eat sesame seeds and think of spiritual knowledge. Be a
good person. Practice Folk music.

16. DEFINATION THIS ADD
• Folk music is the ancient music of Bangladesh. It is the moral
responsibility of the Bengali nation to keep that music. So. This ad
emphasizes that topic. This add will definitely have a social impact.

17. NEGETIVE ASPECT THAT ADD IN OUR SOCIETY
The negatIve said of this add is. In the name of cultural education, future
generations should not get education of anti-culture.This advertisement will
have a wide impact on the society in a socio-cultural way. The new practice
of folk music will begin. The new generation will bring a new identity to the
folk music of Bangladesh all over the world. When a country or a nation
teaches its new history to the new generation, it is a good thing. But many
times wrong history teaches. If the distorted history is taught to the new
generation without proper education. Then this advertisement will have a
negative effect on the society in nation building.

18. PSYCHOLOGICAL ADVERTISEMENT-1
POSITIVE IMPACT
ADD

19. INTRODUCTION
• Advertising uses psychological techniques in various ways, such as appealing to
your admiration of celebrities, convincing you that products can change your emotions
or life (a tactic called emotional appeal), or attempting to interest you in the exclusivity
of owning a product or service

20. DEFINATION
• The add is a perfect example of the love of grandchildren and
grandmothers on Ntv News TV. Grandmother gives her little
granddaughter one chips every day when she goes to school.
Although the grandson is young, he understands that his grandmother
has a good home. Everyone in the house goes out to work in the
morning and comes in the afternoon. Grandmother lives alone at
home. Grandmother is an old woman, so grandchildren think of her
safety. A window of the house is left open if the grandmother ever falls
into the washroom. I give chips every day to my grandson like my
grandmother. The grandson showed extreme love to protect the
grandmother from danger.

21. POSITIVE IMPACT IN OUR SOCIETY
THIS ADD
• In our society when people get old. Then we no longer evaluate them.
But this add has taught us to respect the elderly. If everyone sees this
ad and if they respect their elderly parents, find out their overall
subject matter. Then this advertisement will have a huge impact on our
society.The old men of the society are not neglected. We have a lot of
responsibilities towards them. That is the main aspect of this
advertisement. We will all grow old one day. So we should all respect
everyone including old parents. Basically, the positive side of this add.
We will respect all the old women. Emhan Shiksha has given us this
advertisement.

22. PSYCHOLOGICAL ADVERTISEMENT-2
NEGATIVE ADD

23. INTRODUCTION
• I saw an advertisement of Jamdani sari in the daily Samakal. The main
purpose of this ad is love. A husband has bought his wife a Jamdani
sari. The wife liked the sari very much. The wife is happy and tells her
husband to love me like this for the rest of his life. Husband and wife
promised. Basically the main theme of this add is good home.

24. DEFINATION
• The main goal of this advertisement is intense love between husband
and wife in family life. If there is happiness in worldly life, then you can
be happy for the rest of your life. This ad has taught us happiness and
prosperity in family life. It will play a very helpful role in shaping the
future nation in our society.

25. NEGATIVE IMPACT THIS ADD IN OUR
SOCIETY
• The negative side of this advertisement is. It is often seen that in spite
of lack of family, many wives have different desires towards their
husbands. However, it is seen that despite the husband's wishes, the
husband cannot fulfill his wife's wishes due to lack of money. Seeing
such tempting advertisements, if a wife is involved in a family quarrel
with her husband. That is the main Negative aspect of this add.

26. ECONOMIC ADVERTISEMENT-1
POSITIVE IMPACT ADD

27. INTRODUCTION
• Introduction:
• Advertising plays a strong role in the economy: It provides useful information to
consumers that tells them about product and service choices, as well as comparing
features, benefits, and prices. With more complete information, consumers and
businesses often choose to purchase additional products and services.
• Advertising helps a business to earn profits by enabling more people to know about
the products and services and thus resulting in more sales. The consumers on the other
hand will never get to know about the products and services if they are not advertised.
... This is important for the success of a business.

28. DEFINATION THIS ADD
• This is an economic advertisement. This advertisement is an
advertisement for a car loan from a private bank. Now almost all banks
have easy terms with car loans. Stays. In that case, the dream of many
to buy a private car is easily realized. All countries provide loans to
customers in compliance with the rules and regulations of the central
bank.

29. POSITIVE IMPACT IN OUR SOCIETY
THIS ADD
• All commercial banks in the country provide car loans. Usually
employees, businessmen, people of various professions do not have a
car loan from the bank. If the bank did not give a loan on easy terms.
Then the dream of many in our society to buy a car would have been
just a dream and would not have been realized. Every one of us has to
go out every day for daily work. Some work, some work. In the league
everyone goes out. So if we have a car then it saves our time. There
are so many things we can do together. So the car that the bank lends
is definitely a positive aspect. The main positive aspect of this ad is.
Through banks we are able to realize our dream of buying a car. I think
it has a lot of positive effects on our family and social life.

30. ECONOMIC ADVERTISEMENT-2
NEGATIVE IMPACT ADD

32. INTRODUCTION
Things like materialism, workaholism, unhealthy lifestyle habits, alcoholism, political
mudslinging and unrealistic views of body image in advertisements negatively shape our
culture and impact the most vulnerable among us.Television advertisements have
significant impact on youth including product choices and overall perceptions of gender
roles. ... Increased exposure to television, magazines and movies put youth at a higher
risk of adopting unhealthy lifestyle habits

33. DEFINITION THIS ADD
• Economy is considered as the main tool of everything in the world. So
in the morning people including the public go to various financial
institutions for any economic need including economic problems.
Financial institutions such as banks, insurance, leasing, etc. It is often
seen that many financial institutions cause loss to the public.

34. NEGATIVE IMPACT IN OUR SOCIETY
THIS ADD
• Financial institutions are the trusted place of the people. Many times
we see that financial institution causes loss to the public. And a lot of
the time we kill a lot of people. Most banks, and insurance companies,
do not have money from the public for various periods of time to
make a high rate of profit from the public. Later it was seen that many
institutions embezzled public money and left. Then the masses
suffered a great loss. We all know the Indian Yes Bank scandal that
took place in Sampati India. So I think banks or financial institutions do
a lot of misdeeds in addition to benefiting our society. Attractive
financial advertisements have various negative effects on our society.

35. CONCLUSION
• Each add has and will have positive and negative aspects. This does not
mean that we should refrain from advertising. Advertising plays an
important role in marketing any product. The main purpose of
advertising is to inform the consumer about the product. We can say in
one word. Advertising plays a helpful role in selling any product in the
market. Each ad has some negative and positive aspects. However, in
order to spread widely in any product market, it is better to avoid the
negative aspects of advertising as much as possible and give importance
to the positive aspects.