Advertisement and Consumer's behavior

1. Advertisement and
Consumer’s Behaviour
Heerva Bhatt
Sem.4
Paper 15
Department of English,
Bhavnagar.

2. What is Advertising ?
“ Advertising is the process of calling the
attention of the public to a product or
service by a business.” (Johnson)
 Advertising is an audio or visual form of
marketing communication that employes an
openly sponsored, non-personal message to
promote or sell a product,service or idea .
Advertising doesn‘t always mirrors how
people are actually but how they are
dreaming...In the sense what they doing is
wrapping up your emotions and selling
them back to you.

3. Advertising are seeking to find new and
creative ways of targeting consumers via
the Internet, in schools and even in
bathroom stalls.India being the country of
the youth as their consumers.
Media Literacy –The need to teach people
to become critical viewers of India in all of
its forms,including advertising. Media
education seems to be protective in
mitigating harmful effects of
media,including the effects of cigarette,
alcohol and food advertising.

4. Different Modes of Advertisement
 Newspaper
 Magazines
 Radio
 Television
 Billboards
 Internet

5. Television Ads :-
 Television advertisements have significant
impact on people including product choices
and overall perceptions of Gender roles.
 The product choice they make and how they
see their gender role changes with television
Ads.
Ex. Ad of hero pleasure TVC – casting
youth Icon Alia Bhatt.
Why should boys have all the fun ?
Pleasure advertise as thing which gives
freedom to girls.

6. Examples of Newspaper Ads.

7. Ads of Beauty Products
Media creates unrealistic image of beauty
through it’s products which never change the
real/natural human colour.
 It decreases the self esteem and self worth.
 Make them conscious about foods to maintain
beauty which can result in eating disorder.
 Importance of social status base on the
appearance.
 Advertisement sometimes give illusions to the
young people about their jobs,education , career
or of their appearance by various products.

8. Survey –Soap as a Product
 Research Focus
- How and Which factors affects
by Advertisement on People’s mind?
- Psychology of People.

10. Analysis of the charts :-
 Not only advertisement but also many factors like
price , appearance, fragrance, availability,
hygienic value ,durability etc.The result variable
shows that many factors are important to
deciding the particular choice.Media, friends-
relatives and neighbours also play the important
role. Individual‘s income, surroundings and
qualifications are also playing the vital role, in
one’s choice of a perticular soap. This survey can
be useful for any other durable items. It can help
us to understand people’s psychology as well.