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Traffic Source
 Search engine optimization (SEO) refers to methods used to increase
traffic to a website by increasing its search engine page rank. ... SEO also
ensures that the site's HTML is optimized such that a search engine can
determine what is on the page and display it as a search result in
relevant searches.
 Quality…
 Readability. ...
 Keyword Density. ...
 Originality. ...
 Good Grammar.
Search Engine Statics
Keywords
 Keywords are ideas and topics that define what your content is about. In
terms of SEO, they're the words and phrases that searchers enter
into search engines
Website display as your keywords
ON Page and OFF Page SEO
ON Page SEO
 On-page SEO is the practice of optimizing individual web pages in order
to rank higher and earn more relevant traffic in search engines
 Meta title & Blog Post Title
 URL Structure
 Heading Tags (H-tags)
 Meta description
 Images (with proper "alt" and "title" tags)
 Word Count Per Post
 Keyword density
OFF Page SEO
 "Off-site SEO" (also called "off-page SEO") refers to actions taken outside
of your own website to impact your rankings within search engine results
pages
 Social Media Engagement
 Social Media Engagement
 Document Sharing
 Blog Directory Submission
 Infographics Submission

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Search Engine Optimization

  • 1.
  • 2. Traffic Source  Search engine optimization (SEO) refers to methods used to increase traffic to a website by increasing its search engine page rank. ... SEO also ensures that the site's HTML is optimized such that a search engine can determine what is on the page and display it as a search result in relevant searches.  Quality…  Readability. ...  Keyword Density. ...  Originality. ...  Good Grammar.
  • 4. Keywords  Keywords are ideas and topics that define what your content is about. In terms of SEO, they're the words and phrases that searchers enter into search engines
  • 5. Website display as your keywords
  • 6. ON Page and OFF Page SEO
  • 7. ON Page SEO  On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines  Meta title & Blog Post Title  URL Structure  Heading Tags (H-tags)  Meta description  Images (with proper "alt" and "title" tags)  Word Count Per Post  Keyword density
  • 8. OFF Page SEO  "Off-site SEO" (also called "off-page SEO") refers to actions taken outside of your own website to impact your rankings within search engine results pages  Social Media Engagement  Social Media Engagement  Document Sharing  Blog Directory Submission  Infographics Submission