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- 1. Search engine optimization It is the process of taking to help a website or piece of content rank higher on google. How search engine works? Crawling Indexing Ranking Crawling-searching and scanning of website or webpage. Indexing-storing your website and webpage to search engine database centre. Ranking-it is based on quality of website and it is shown on anypage. White hat seo White hat seo refers to any practice that improves your search ranking on search engine result page,while maintaining the integrity of your website and staying within the search engine terms of service. Black hat seo It refers to a set of practice that are used to increase a site or page rank on search engine through means that violate the search engines terms and services. What is SERP? Search engine result page are the webpage served to users when they search for something online using a search engine, Such as google.
- 2. ON PAGE OPTIMIZATION It refers to all measures that can be taken directly within the website in order to improve its position in the search ranking. Examples of this include measures to optimize the content or improve the meta description and tittle tags. HTML(hyper text markup language) HTML is the code that is used to structure webpage and its content. META TAG OPTIMIZATION: Meta Tag are snippets of text that describe a page content, the meta tags don’t appear on the page itself,but only in the pages source code. A)TITLE TAG:A title tag is aHTML element that specifies the tittle of awebpage.they are displayed on SERP as a clickable headline for agiven result. Character limit-50-60 Including spaces. B)DESCRIPTION TAG: The description tag in HTMLis the 160-170 character(including spaces) snippets used tosummerize a web pages content. Search engines uses these snippets in search result to let visitors know what a page is about before they click on it. Robot .Txt File Robot.txt file is a file in which we instruct web robots(typically search engine robots) how to crawl or terms and conditions page and privacy policy.
- 3. Robot meta tag Robot meta tag are piece of code that provide crawlers instruction for how to crawl or index web page content. FORMAT <html> <head> <title>............................</title> <meta name=”robots’’ content=’’No Index,No Follow’’> </head> </html>