Here i am sharing my views on Digital marketing

1. WELCOME
TO
DIGITAL WORLD

2. DIGITAL MARKETING
 Digital marketing is an
umbrella term for the
marketing of products or
services using digital
technologies, mainly on
the Internet, but also
including mobile phones,
display advertising, and
any other digital medium
 In simplistic terms,
promotion of products or
brands via one or more
forms of electronic media
is known as Digital
marketing.

3. WHAT IS SEO.
It is a process of optimizing web pages for better
positions in SERPs (Search Engine Result Pages), as
well as to increase traffic to wards web pages.

5. WHAT IS ON-PAGE OPTIMIZATION
 On page optimization refers to all measures that can
be taken directly within the website in order to improve
its position in the search rankings. Examples of this
include measures to optimize the content or improve
the Meta tags.
 In simplistic terms , what ever changes we make with
in the web page is nothing but ON-Page optimiztion.

6. ON-PAGE SEO FACTORS
 Keyword Research
keyword means:
An index entry that identifies a specific
record or document. A word used by a search
engine in its search for relevant Web pages.
Steps to Find Best keywords
 Manual Guessing
 Search Engine suggestions
 Competitor analysis
 Google Adwords keyword planner Tool

7. Meta Tags
Meta tags are areas in HTML code that contain information
about a website. The information cannot be seen on the website
itself. Search engines access certain meta tags so they can, for
instance, display a page title and description in the search results.

8. Title Tags:
Title tags are often used on search engine
results pages (SERPs) to display preview snippets for a
given page, and are important both for SEO and social
sharing. The title element of a web page is meant to be an
accurate and concise description of a page's content.
It is having 600 pixel space.

9. DESCRIPTION TAG
 Meta descriptions are HTML attributes that provide
concise explanations of the contents of web pages.
Meta descriptions are commonly used on search
engine result pages (SERPs) to display preview
snippets for a given page.

10. KEYWORD TAG
 Meta Keywords are a specific type of meta tag that
appear in the HTML code of a Web page and help
tell search engines what the topic of the page is.

11. META ROBOTS TAG.
 An indication to search engine crawlers (robots or
"bots") as to what they should do with the page.

12. INDEX OR NO INDEX
 Tells to the Search engines whether to show your
page in search Engines result or not.

13.  No follow
An attribute given to an hyperlink which guides the
search engines not to crawl a link or to pass page rank
to the link contained in the web page.
o Do follow
Tells to the search engines that should trust and
"follow" your links to the next page .

14.  canonicalization
SEO Best Practice. For SEOs, canonicalization
refers to individual web pages that can be loaded from
multiple URLs. This is a problem because when multiple
pages have the same content but different URLs, links
that are intended to go to the same page get split up
among multiple URLs.

15. Redirect
A redirect is a way to send both users and search engines to a
different URL from the one they originally requested. Below are
descriptions of some of the commonly used types of redirects.
Types of Redirect
1.301 Redirect
A 301 redirect is a permanent redirect which passes
between 90-99% of link juice (ranking power) to the redirected
page. 301 refers to the HTTP status code for this type of redirect.
In most instances, the 301 redirect is the best method for
implementing redirects on a website.
2. 302 Redirect
A 302 redirect is a temporary redirect. It passes 0% of link
juice (ranking power) and, in most cases, should not be used. The
Internet runs on a protocol called HyperText Transfer Protocol (HTTP)
which dictates how URLs work. It has two major versions, 1.0 and 1.1. In
the first version, 302 referred to the status code "Moved Temporarily."
This was changed in version 1.1 to mean "Found."