Tech Startup Growth Hacking 101 - Basics on Growth Marketing
Untitled document seo pdf.pdf
1. Search engine optimization
It is the process of taking to help a website or piece of content
rank higher on google.
How search engine works?
Crawling
Indexing
Ranking
Crawling-searching and scanning of website or
webpage.
Indexing-storing your website and webpage to search
engine database centre.
Ranking-it is based on quality of website and it is
shown on anypage.
White hat seo
White hat seo refers to any practice that improves your
search ranking on search engine result page,while
maintaining the integrity of your website and staying within
the search engine terms of service.
Black hat seo
It refers to a set of practice that are used to increase a site or
page rank on search engine through means that violate the
search engines terms and services.
What is SERP?
Search engine result page are the webpage served to users
when they search for something online using a search engine,
Such as google.
2. ON PAGE OPTIMIZATION
It refers to all measures that can be taken directly within the
website in order to improve its position in the search
ranking. Examples of this include measures to optimize
the content or improve the meta description and tittle tags.
HTML(hyper text markup language)
HTML is the code that is used to structure webpage and its
content.
META TAG OPTIMIZATION:
Meta Tag are snippets of text that describe a page content,
the meta tags don’t appear on the page itself,but only in the
pages source code.
A)TITLE TAG:A title tag is aHTML element that specifies
the tittle of awebpage.they are displayed on SERP as a
clickable headline for agiven result. Character limit-50-60
Including spaces.
B)DESCRIPTION TAG: The description tag in HTMLis the
160-170 character(including spaces) snippets used
tosummerize a web pages content. Search engines uses
these snippets in search result to let visitors know what a
page is about before they click on it.
Robot .Txt File
Robot.txt file is a file in which we instruct web
robots(typically search engine robots) how to crawl or
terms and conditions page and privacy policy.
3. Robot meta tag
Robot meta tag are piece of code that provide crawlers
instruction for how to crawl or index web page content.
FORMAT
<html>
<head>
<title>............................</title>
<meta name=”robots’’ content=’’No Index,No Follow’’>
</head>
</html>