Seo presentation

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Seo presentation

  1. 1. On Search Engine Optimization SEO ELEMENTS IN BRIEF
  2. 2. <ul><li>2 main weapons in your arsenal: </li></ul><ul><li>Keywords (for relevance) ‏ </li></ul><ul><li>Links to your site (for importance) </li></ul><ul><li>Onsite activities enhance site relevance </li></ul><ul><li>Offsite activities enhance site importance </li></ul>
  3. 3. Role of Keyword Relevance Your keywords tell what your site is about. The SERP displays the page title and snippet of your web page. Your meta tags are an important factor in driving the right traffic.
  4. 4. Role of Keyword Relevance Content, headers, image tags should be contextual and relevant to the search query. This is important in search rankings.
  5. 5. Role of Keyword Relevance Anchor text tells the visitor and the searchbot what the linking page is about (keyword in anchor text increases the relevance of the linking page)
  6. 6. Role of Keyword Relevance Landing page of the anchor text
  7. 7. Role of Offpage Optimzation Factors <ul><li>What matters most.. </li></ul><ul><ul><li>Which websites link to you </li></ul></ul><ul><ul><li>Number of websites linking to you </li></ul></ul><ul><ul><li>Google PageRank (PR) of the website linking to you </li></ul></ul><ul><ul><li>Anchor text used in the link linking to you </li></ul></ul><ul><ul><li>Number & type of links linking to the website linking to you </li></ul></ul><ul><ul><li>Whether or not the websites linking to you are deemed by Google as authority website </li></ul></ul>
  8. 8. Directory Submission Add your website to quality web based directories to capture qualified traffic and increase inbound links
  9. 9. Social Bookmarking Bookmarking important pages help drive qualified traffic and increase inbound links.
  10. 10. Search Engine Submission Adding your website to the search engines helps you get listed in their index.
  11. 11. Article & PR Submission Articles help establish yourself as an authority in your niche and helps build inbound links to your website through optimal anchor texts.
  12. 12. Classifieds, Forum Postings Classifieds, forum postings increase your visibility in social media, drive traffic and build inbound links to your website.
  13. 13. Contact <ul><li>Shamanth Rao </li></ul><ul><li>[email_address] </li></ul><ul><li>http://greenlemon.in </li></ul>

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