The document is a periodic table that summarizes key search engine optimization (SEO) success factors. It is divided into multiple sections that cover different types of on-page and off-page ranking factors like content, code, links, social media, and personalization. Each section provides an overview and examples of individual factors that search engines may use to determine rankings. The periodic table is intended as a guide for SEO professionals to understand what actions can positively or negatively impact results.

1. July
2013
explained by…
updated…
THE PERIODIC TABLE OF SEO SUCCESS FACTORS

2. http://searchengineland.com/seotable @SEngineLand

3. Search Engine Land’s Guide To SEO
•Types Of Search Engine Success Factors
•Content & Search Engine Success Factors
•HTML Code & Search Engine Success Factors
•Site Architecture & Search Engine Success Factors
•Link Building & Ranking In Search Engines
•Social Media & Ranking In Search Results
•Trust, Authority, Identity & Search Rankings
•Personalization & Search Engine Rankings
•Violations & Search Engine Spam Penalties
http://searchengineland.com/seotable @SEngineLand

4. Types Of Search Engine Success Factors
Read More >> SearchEngineLand.com Guide To SEO: Chapter 1 @SEngineLand
• On the Page SEO
• Off the Page SEO
• Violations
3 MAJOR GROUPS:
WEIGHTING SCALE: 1 to 3
3 = most important
Negative Factors shown in RED

5. Types Of Search Engine Success Factors
Read More >> SearchEngineLand.com Guide To SEO: Chapter 1 @SEngineLand
Off the Page SEO:
• Under Publisher Control
• Types of Content Published
• HTML & Site Architecture
On the Page SEO:
• External Authority Signals
• Reputation Signals

6. Content & Search Engine Success Factors
Read More >> SearchEngineLand.com Guide To SEO: Chapter 2 @SEngineLand
Content
Quality
Content
Research
Content
Keywords
Content
Engagement
Content
Freshness
• Delivers Value
• Unique
• Useful
• User Queries
• Query Volume
• Query Match
• Used in Copy
• Natural
Language
• Answers Query
• Time on Site
• Interactions
• Query
Deserves
Freshness

7. HTML Code & Search Engine Success Factors
Read More >> SearchEngineLand.com Guide To SEO: Chapter 3 @SEngineLand
Meta
Description
Header
Tags
Structured
Data
HTML
< TITLE > Tag
• Schema
• Rich Snippets
• Entities
• <H1> </H1>
• <H2></H2>
• Standard HTML
• May appear in
SERPs
• Unique to Page
• Descriptive

8. Site Architecture & Search Engine Success Factors
Read More >> SearchEngineLand.com Guide To SEO: Chapter 4 @SEngineLand
Site
Crawlability
Duplication &
Canonicals
Site
Speed
Descriptive
URLs
• Crawl budget
• Crawl efficiency
• HTML Sitemaps
• www/non-www
• rel=Canonical
• rel=prev/next
• Fast load time
• Engagement+
• Conversion +
• Domain & Short
URL Keywords
• Breadcrumbs

9. Link Building & Ranking In Search Engines
Read More >> SearchEngineLand.com Guide To SEO: Chapter 5 @SEngineLand
Link
Quality
Anchor
Text
Link
Quantity
• Authoritative
• Topically
relevant
• Keywords vs.
brand name
• Over-optimized
anchor text
• Total number
of links
• Diversity

10. Social Media & Ranking In Search Results
Read More >> SearchEngineLand.com Guide To SEO: Chapter 6 @SEngineLand
Social
Reputation
Social
Shares
• Social Signals = “Votes” in SERPs
• Authentic vs. Fake accounts
• Engage with customers
• Quality vs. Quantity of shares
• Impact on personalized SERPs

11. Trust, Authority, Identity & Search Rankings
Read More >> SearchEngineLand.com Guide To SEO: Chapter 7 @SEngineLand
Authority
Signals
Site
History
Identities &
Entities
• Sentiment
• Reviews
• Ratings
• Domain age
• Past penalties
• People
• Places
• Things

12. Personalization & Search Engine Rankings
Read More >> SearchEngineLand.com Guide To SEO: Chapter 8
Results by
Country
City Metro /
Region
Signed In/
Preferences
Social
Connections
• TLDs
• Hosting
• Global SEO
• Local Search
• Mobile SEO
• Search History
• Social Votes
• “Cards”
• Trusted
Opinions
@SEngineLand

13. Violations & Search Engine Spam Penalties
Read More >> SearchEngineLand.com Guide To SEO: Chapter 9
Thin Content Ad Heavy KW Stuffing Hidden Text
Cloaking Paid Links Link Spam DCMA
@SEngineLand

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http://searchengineland.com/seotable @SEngineLand