Maya Chancellor Personal brand exploration

1. Personal Brand
Exploration
Maya Chancellor
Project & Portfolio
I:Week 3
April 2019

2. Identity
• The youngest of three siblings, Maya Chancellor grew
up in Charlotte, North Carolina.While growing up,
music and film became a huge part of her life.
Exploring various genres of music and film while also
attending music and art events around Charlotte such
as, Speed Street and Festival in the Park. She has spent
the past 5 years mixing and mastering music to give the
music she loved a new spin. After spending, 6 years in
the customer service related jobs, Maya enrolled the
Music Business program at Full Sail University where
she focused on her Music Supervision skills.

3. Profession
Potential Job Titles:
• Film Composer
• Music Arranger
• Creative Director
• Creator Archetype- using self-
expression and artistic skills to study
films and determine how a musical
score that can relate to an audience.
Music Supervisor

4. Target
Audience
Recruiters & Hiring
Managers at
Spotify,Warner
Music Group, and
BET
• DEMOGRAPHICS: 80% Female,
18-35 years old, Predominately
Black, Single or in Partnership,
College, Educated or Uneducated,
Located in America.
• PSYCHOGRAPHICS: Enjoys
films and music, spends free time
listening to music or watching
movies, adheres to liberal lifestyle,
open to change and creativeness.
• Ideal Audience Members:
• Kimberly Newton, Global Talent
Acquisition at Spotify
• Diamond McClintock,Talent
Acquisition Manager at Warner
Music Group
• Carlyle Parkson,Talent Acquisition
Specialist at BET

5. GOALS
Short Term: (Immediately After Graduation, 2020)
• Land an Music Licensing internship at Vice Media Group, BET, Spotify, or Atlantic.
• Connect with, and send a follow up promotional email to, 25 team members on LinkedIn by
December 31, 2019.
Mid Term: (2025)
• Lead a successful music supervision project by December 31, 2025
• Music Supervisor at company such Netflix or Entertainment One. by December 31, 2025.
Long Term: (2040)
• Establish a Music Supervision company .
• Save a total of $100,000, complete 10 movie or tv projects, and secure 3 business
partnerships by December 31, 2040.

6. SKILLS ANALYSIS
Notable Skills & Current
Proficiencies:
Notable Skills REQUIRED in
TRADE & Current Proficiencies:
HARDSOFT
Music Licensing 30 %
Sound editing software 60%
HARDSOFT
Time Management 40%
Public speaking 60%
Music or sound editing software 80%
Use computers and synthesizers 80%
Fluency of Ideas 90%
Originality 100%

7. Promise
I help professional by overseeing
all music related aspects of film, television,
advertising, video games and other existing or
emerging visual media platforms as required.

8. CREDENTIALS
Work Experience:
• 5 years in Customer Service
related industries
Education:
• Music Business B.S., Full
Sail University (Exp. 2020)

9. Competition
Industry Experience:
• Student at Full Sail University and also Works as
Artist/Music Producer for Tylenol 3 Music
Education:
• Current student enrolled in Music Business, B.S. at
Full Sail University
Leadership experience:
• Has leadership experience but no further details.
Skills and Proficiencies:
• FL Studio, Logic Pro, Studio One
• Advertising On Instagram, Content Marketing:
Podcasts And Audio, Creating Your Personal Brand,
Learning FL Studio 12, Learning Internet Marketing,
Learning Studio One 3, Mastering For Itunes,
Repairing Your Reputation
Overall Online Presence:
• More than 200 connections, banner image not yet
Industry Experience:
• Student at Full Sail University and Works at Target
as Team Member.
Education:
• Current student enrolled in Music Business, B.S. at
Full Sail University
Leadership experience:
• Has Leadership Experience as Department
Supervisor at Kohl’s
Skills and Proficiencies:
• Customer Service, Management, Microsoft Excel
Overall Online Presence:
• Less than 50 connections, banner image not yet
customized, amateur headshot, Has some details
throughout profile, no articles published, active on
social media, URL is customized.
Chex Robinson
Maya Chancellor

10. Competition
Industry Experience:
• Music Supervisor at Activision & Music for Marketing
at Netflix
• Singer/Songwriter
Education:
• Bachelor of Music, Music Industry, Jazz Voice, Summa
Cum Laude, 3.98 GPA
Leadership experience:
• Entrepreneurship: Singer Songwriter for 14 years
• Management: Day to day Manager at 3 Artist
Management
Skills and Proficiencies:
• More the 300 endorsements in Music, Music Industry,
Record Labels
• Music Publishing, Music Production
Sound, Singing, Recording, Audio Recording, Musical
Theatre, A&R, Concerts, Band, Festivals, Entertainment,
Licensing, Publishing, Studio Recording
Overall Online Presence:
• 500+ connections, banner image not yet customized,
Industry Experience:
• Student at Full Sail University and Works at Target
as Team Member.
Education:
• Current student enrolled in Music Business, B.S. at
Full Sail University
Leadership experience:
• Has Leadership Experience as Department
Supervisor at Kohl’s
Skills and Proficiencies:
• Customer Service, Management, Microsoft Excel
Overall Online Presence:
• Less than 50 connections, banner image not yet
customized, amateur headshot, Has some details
throughout profile, no articles published, active on
Katie (Sippel) Byam
Maya Chancellor

11. Brand Position
Maya “Feat. Ya Girl” Chancellor
Ever needed a twist added to you song? Need
Music Recommendations from a electrifying
creative person? Well look no further, your next
project could Feat.Ya Girl aka me!
Maya earned the nickname “Feat. Ya
Girl” from mixing music for her peers
and when adding me to a song they
would add (insert artist) feat. Ya Girl.

12. Networking & Marketing
Industry Events & Organizations
• Black Alternative Music Festival
• October 19| Charlotte, NC
• The Guild Of Music Supervisors
• Membership required
• 4th Annual Uptown Charlotte Jazz Fest
• June 21 | Charlotte, NC
Digital Marketing
• Primary Content: Soundcloud called “Feat.Ya Girl”; 1
song per a week
• Primary Tools: FB, Instagram, and Twitter – promote
through creative posts and pictures; LinkedIn -
network with industry pros and publish monthly
articles highlighting some of the music I’ve mixed.
• Website: Full Sail digital portfolio site to showcase
school work; use blog to showcase music and projects

13. Professional Development
Formal Education
• Complete Music Business B.S. by expected graduation date in 2020
Technical Skills
• Join and learn more from Music Supervision Central, Dec. 2019
• Music Licensing- Lynda.com, May 2019
• Audio Mixing Bootcamp- Lynda.com, May 2019
Soft Skills
• Business Foundations- Lynda.com, Sept. 2019
• Business Writing Principles - Lynda.com, Oct. 2019
• Join Grammy U- Oct. 2019
• Impromptu Speaking - Lynda.com, Nov. 2019
Mentor
• Seeking senior-level music supervision pro with at least 25 yrs of
experience in music business industry; Creative, Free spirited person,
Jan. 2020

14. Maya Chancellor
“You know how most people hear a lot of the
music they know through films and tv shows?
Well what I do is mix or combine some of your
favorite songs or even songs you’ve never heard
before and combine them with a visual media to
convey and emotion. In fact, I have mixed and
placed music for in videos for peers in their own
personal projects.”

15. References
Unsplash. (n.d.). Beautiful Free Images & Pictures. Retrieved from https://unsplash.com/
27-2041.04 - Music Composers and Arrangers. (n.d.). Retrieved from https://www.onetonline.org/link/summary/27-2041.04
Creator Brand Archetype - Kaye Putnam | Psychology Brand Strategy. (n.d.). Retrieved from https://www.kayeputnam.com/
brandality-archetype-creator
Guild Of Music Supervisors | Our Mission. (n.d.). Retrieved from https://www.guildofmusicsupervisors.com/mission
http://www.musicsupervisioncentral.com/
https://www.linkedin.com/in/katie-sippel-byam-4a644311/
https://www.linkedin.com/in/chez-robinson-a4418b134/