Here is my work for week 3.

1. PERSONAL BRAND EXPLORATION
Summer Himmelberger
Project & Portfolio I: Week 3
May 26, 2019

2. Summer Himmelberger was adopted at birth and grew up in
a beach town in south Florida, Boca Raton. Since a young
age, her upbringing has inspired her easy-going attitude and
free spirit. She has been in the theatre her whole life and an
avid concert goer since the age of 11. She hopes to work to
make productions like this happen, whether on the technical
side or the management side. Summer spent her first year of
college studying abroad in Sevilla, Spain. This solidified her
desire to work in a job where she can travel and be outside.
Summer is now enrolled in the Music Business program at
Full Sail University where she seeks to learn everything she
can about the music industry and how to be an industry
professional. To come full circle, she hopes to use success in
her industry to stand up for adoptees like her, break the
stigma, and remedy the foster care system in America as well
as start a non-profit foundation that supports adoption as an
option for everybody and provides mental health support for
adopted children and families.
IDENTITY

3. PROFESSION
Potential Job Titles
• Entertainment Technician
• Tour Manager
• Industry Consultant
Explorer Archetype
“The Explorer aims to make people feel free and
nonconformist and also helps people express their
individuality… They seek out the new, pushing boundaries
and delighting in unexpected discoveries, whilst embracing
a “no limit” philosophy.”
VisionOne, 2015
Summer hopes to bring new ideas and breathe life into the
production and touring industries. She believes in
community and hopes to both strengthen
and inspire her own in music
and entertainment.
Venue Management Expertise and Tour Management for Bands

4. • DEMOGRAPHICS: Predominantly
Male, 40-50 years old, Predominately
White or Hispanic, Married, College
Educated, Located in Central Florida.
• PSYCHOGRAPHICS: Enjoys all
aspects of the arts, enjoys inspiring people
worldwide, have lots of varied experience in
technical work/production (whether for
theater, churches, etc.)
• IDEAL AUDIENCE MEMBERS:
Dan Fields, Exec. Creative Director (DPLE),
Roeland Schepers, Producer (DPLE), Reggie
Jarrett, Production Director (DPLE), Carlos
Jimenez, Managing Producer for Disney
Cruise Line (DPLE)
Recruiters & Hiring Managers at Disney Parks Live Entertainment
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2020)
•Land an entry-level technician position at DPLE.
‣ Connect with, and send a follow up promotional
message to 20 DPLE team members, 10 Universal
team members, and 5 local venue managers on
LinkedIn by January 31, 2020.
Mid Term: (2025)
•Have 5 years of technical/PA experience in both venues/
theater AND with other entreprenual goals identified
and a business plan for my non-profit.
‣ Network with as many local entertainment
professionals as possible. Work on 15+ side
projects with them by December 31st, 2025.
Long Term: (2040)
•Establish ground in live music, begin consistent touring
relationship with at least one band if not multiple (as in
return to being their manager more than once).
‣ Save a total of $100,000 for starting my non-
profit, complete 10 demo reels for different
interests, work on a feature film, and secure 2
business partnerships by December 31, 2040.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Elementor Web Design 80%
Set Construction 65%
Journalistic/Professional Writing 80%
Scheduling 60%
SOFTHARD
Rigging 15%
Live Sound Design 10%
Networking/Expanding Network 40%
Public Speaking 60%
SOFTHARD

7. I help bands establish their brand and
presence in the local community via media
channels and use my knowledge to guide
them through the ever-changing music
industry.
PROMISE

8. CREDENTIALS
Work Experience
•1 year in assisting Full Sail recording arts
department
•2-3 years experience in theatre
production
Education
•An Insider's Guide to Today's Music Biz:
Touring - LinkedInLearning
•Live Sound Engineering Techniques: On
Tour with Rush - LinkedInLearning
•Music Business, B.S., Full Sail University (Exp. 2020)
Awards/Certifications
•Graduated HS with cords for involvement
in International Thespian Society

9. COMPETITION
Haran Francis
Industry Experience:
• 5+ years as a music producer/sound
engineer
Education:
• Received Secondary School Diploma from Dominica
State College in Psychology
• Certificate of Achievement from Berklee, Intro to Music
Bunsiness
• Current student enrolled in Sports Marketing & Media,
B.S. at Full Sail University
Leadership Experience:
• VP in Youth Group
Skills and Proficiencies:
• Music Production - 7 endorsements
• Music Industry- 4 endorsements
• Music Theory - 4 endorsements
Summer Himmelberger
Overall Online Presence:
• 234 connections, banner image vague, appropriate
headshot but not formal, very detailed profile, 1 article
published, active on social media, URL customized
• Grade: Advanced, 80 out of 100
Industry Experience:
• 10+ years in performance
• 2-3 years in technical theatre show
production
• 4 mo. experience as office assistant
Education:
• 2+ years at University of Tampa studying Musical
Theater
• Accepted into Berklee provisionally but was not able to
attend due to other opportunities being in Florida
• Current student enrolled in Music Business, B.S. at Full
Sail University
• 4.0 GPA
Leadership Experience:
• Director on 2 student films, AD on 1 student film
Skills and Proficiencies:
• Entertainment - 1 endorsements*
• Pre-Production - 1 endorsement*
• Video Editing - 1 endorsement*
Overall Online Presence:
• 2 connections*, banner image customized, professional
headshot, detailed summaries throughout profile with
two content pieces, multiple essays posted on different
platform (tumblr), very active on personal social media
accounts, URL not yet customized
• Grade: Beginner, 55 out of 100
*new to LinkedIn

10. COMPETITION
Julianna Bona
Industry Experience:
• ~13 years of marketing experience, 1
year as a marketing manager at PBREducation:
• William Floyd High School for Cosmetology
• Enrolled in Music Business, B.S. at Full Sail University
(exp. gradation 2019)
Noteworthy Experience:
• Leadership - Member of Student Government in HS
• Venue Volunteer, The Abbey - worked at box office
selling tickets
• Radio DJ - WPRK Alt After Dark (music played is
alternative which is the genre she and I both plan to
work within)
Skills and Proficiencies:
• Event Planning - 1 endorsement
• Marketing - 1 endorsement
• Social Media - 1 endorsement
Overall Online Presence:
• 174 connections, banner image customized,
appropriate headshot for industry using DSLR, detailed
profile summaries, 1 honor/reward, notable volunteer
work, URL not yet customized, active on personal
social media, much of work experience is not within our
industry its in restaurants
• Grade: Good, 65 out of 100
Summer Himmelberger
Industry Experience:
• 10+ years in performance
• 2-3 years in technical theatre show
production
• 4 mo. experience as office assistant
Education:
• 2+ years at University of Tampa studying Musical
Theater
• Accepted into Berklee provisionally but was not able to
attend due to other opportunities being in Florida
• Current student enrolled in Music Business, B.S. at Full
Sail University
• 4.0 GPA
Leadership Experience:
• Director on 2 student films, AD on 1 student film
Skills and Proficiencies:
• Entertainment - 1 endorsements*
• Pre-Production - 1 endorsement*
• Video Editing - 1 endorsement*
Overall Online Presence:
• 2 connections*, banner image customized, professional
headshot, detailed summaries throughout profile with
two content pieces, multiple essays posted on different
platform (tumblr), very active on personal social media
accounts, URL not yet customized
• Grade: Beginner, 55 out of 100
*new to LinkedIn

11. BRAND POSITION
Shifting culture toward creative freedom and inspiring young
artists and professionals by facilitating their goals and
empowering them to chase their dreams.
SUMMER “SUMMERPHONIC” HIMMELBERGER
Summer’s nickname
“Summerphonic” comes from her
first Tumblr blog URL when she
began gaining a following online!
This carried over to her YouTube
channel and she hopes to one day
incorporate it as a name for her own
entrepreneurial and management
companies.

12. NETWORKING &
MARKETING
Industry Events & Organizations
• 2019 Global Association for the Attractions Industry Expo
‣ November 18 - 21 | Orlando, FL
• Music Business Association (MBA) & Music Biz Conference
‣ Collegiate Membership
‣ May 2020 | Nashville, TN
• Young Entertainment Professionals, Events & Podcasts
‣ Open to everyone | Events in Nashville, TN
Digital Marketing
• Primary Content: Podcasts about Entertainment Industry;
20-30 min. episodes interviewing artist friends, or talking about
current events and technology in the industry; 1 episode ever
two weeks; distributed through youtube and marketed on
personal social media. Short Films and vlogs on YouTube.
• Primary Tools: Youtube and Instagram - promote podcast and
film projects through IGTV; LinkedIn - network with industry
pros , write blog posts on website and dual publish/promote on
LinkedIn with “Read More”.
• Website: Full Sail digital portfolio site to showcase school work
and post blogs; Adobe Portfolio for photography, YouTube for
reels, projects, and podcasts.

13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking technical direct who can show me the ropes with
at least 20 yrs of experience in entertainment industry;
light-hearted with a sense of humor that values community
above everything, Jan. 2020
Preparation/Networking
Volunteer at Soundbar Orlando and/or attain internship with
Alternative Press before Graduation.
Formal Education
• Complete Music Business, B.S. by expected graduation
date in 2020
• Potential Online Masters from CU in Music Management or
Film
Technical Skills
• Use lynda.com and LinkedInLearning to learn industry hard
skills, Dec. 2019
• Event Planning Foundations - LinkedInLearning, May 2019
• Social Media Marketing: Managing Online Communities -
LinkedInLearning, May 2019
Soft Skills
• The Data Science of Media and Entertainment -
LinkedInLearning, May 2019
• The Business of Songwriting - LinkedInLearning, May 2019
• Join Show Pro Club on campus and regularly work events,
starting Summer 2019

14. Summer Himmelberger
You know how trying to break into the
crowded music industry can leave you
struggling to find opportunities for recognition
with industry professionals. Well what I do is help
artists establish their brand and presence in the local community via media
channels and online promotion so they have lots to show for themselves in
business negotiations. In fact, while working with the Florida local band
For The Best, I doubled their Instagram impressions and shot four of their
top nine instagram posts of 2018.
“

15. REFERENCES
Bona, J. (2019). Julianna Bona Profile on LinkedIn. Retrieved May 26,
2019, from https://www.linkedin.com/in/julianna-
bona-61930b152/
Entertainment Technician Hourly Pay. (2019). Disney Parks and
Resorts Company Page on Glassdoor. Retrieved May 26, 2019,
from https://www.glassdoor.com/Hourly-Pay/Disney-Parks-and-
Resorts-Entertainment-Technician-Hourly-Pay-
E13843_D_KO25,49.htm
Fields, D. (2019). Dan Fields Profile on LinkedIn. Retrieved May 26,
2019, from https://www.linkedin.com/in/dan-fields-6513185/
Francis, H. A. H. (2019). Haran A. H. Francis Profile on LinkedIn.
Retrieved May 26, 2019, from https://www.linkedin.com/in/
haniffrancis20/
Himmelberger, S. (2019). Summer Himmelberger Profile on LinkedIn.
Retrieved May 26, 2019, from https://www.linkedin.com/in/
summer-himmelberger-2ba466187/
IAAPA Expo. (2019). The Global Association for the Attractions
Industry. Retrieved May 26, 2019, from https://www.iaapa.org/
expos/iaapa-expo
Jimenez, C. (2019). Carlos Jimenez Profile on LinkedIn. Retrieved
May 26, 2019, from https://www.linkedin.com/in/
theshowproducer/
Jobs at Disney. (2019). Retrieved May 26, 2019 from
https://jobs.disneycareers.com/.
Mickley, R. (n.d.). State of Brand You. Retrieved May 26, 2019, from
https://sites.google.com/view/ent119wk3/
ONETOnLine.org. (2019). Summary Report for: 27-4011.00 - Audio
and Video Equipment Technicians. Retrieved May 26, 2019
from www.onetonline.org/link/summary/27-4011.00.
Schepers, R. (2019). Roeland Schepers Profile on LinkedIn. Retrieved
May 26, 2019, from https://www.linkedin.com/in/roeland-
schepers-7044267/
The Explorer Brand archetype - Brand Strategy and Positioning.
(2019). VisionOne. Retrieved
May 26, 2019, from https://visionone.co.uk/consumer/brand-
research/brand-archetypes-2/the-explorer-brand-archetype/.
Walt Disney World Jobs. (2019). Entertainment Stage Technician-
Full-Time, Walt Disney World. LinkedIn Jobs. Retrieved May
26, 2019 from https://www.linkedin.com/jobs/view/
1091881248/?
eBP=NotAvailableFromVoyagerAPI&recommendedFlavor=SC
HOOL_RECRUIT&refId=fde66a9e-fce4-4aa9-
bf53-719e3aab20db&trk=d_flagship3_search_srp_jobs
Young Entertainment Professionals. (2019). Retrieved May 26, 2019,
from https://www.yepnashville.com/.
Music Biz 2019. (2019). Music Business Association Site. Retrieved
May 26, 2019, from https://musicbiz.org/events/music-
biz-2019/