2. The eldest of 2, Matthew Rodriguez grew up in
Brooklyn New York. Being from a huge wrestling
town I grew up a huge fan my entire life. From
creating a podcast with my co-hosts Rodriguez
enrolled in Full Sail University to study in sport
broadcasting so he can develop is podcast into
its own radio show on a network.
IDENTITY
3. PROFESSION
Potential Job Titles
:
• Podcast Produce
r
• Radio Announcer
• Sportcaster announer
Hero ARCHETYPE - Expert
mastery through courageous acts in
a way that improves the world.
Making his audience feel motivated
iwhen speaking about wrestling.
Podcast host for Wrestling
4. • DEMOGRAPHICS: 75% Male,
35-50 years old, predominantly
white, married, collage
education, located near the east
coast of America
• PSYCHOGRAPHICS: Speaks
opinionated discussions on the
sport of Wrestling,
• IDEAL AUDIENCE MEMBERS:
Recuiting and hiring managers for Iheart Radio
TARGET AUDIENCE
5. GOALS
Short Term: (Immediately After Graduation, 2022)
• To be hired at a radio statio
n
‣ To connect with hiring managers at IheartRadio
by the end year on LinkedIn
Mid Term: (2022
)
• To be able to bring my podcast to the radio station
and to be part of its programming schedule
‣ Creating advertisements for my brand and
sho
w
Long Term: (2030
)
• Create multiple shows under my podcast umbrella for
its own networ
k
‣ Hiring my own team and creating job and
opportunities for other wrestling podcasters
under our brand
6. SKILLS ANALYSIS
Notable Skills & Current
Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current
Pro
fi
ciencies:
Digital Media 75%
Studio Producing 50%
communication skills 80%
Knowledgable 60%
SOFT
HARD
Adobe Creative cloud
30%
Pro tools 75%
Oral Comprehension 50%
Oral Expression 60%
SOFT
HARD
7. I Help bring in a bigger audience to the world
of Professional wrestling with and
entertaining and knowledgeable podcast
with and energetic and eccentric approach.
PROMISE
8. CREDENTIALS
Work Experience
:
• 2 years co-host of podcast
• Studio engineering for musical artist
Education:
• Associate Degree in Digital Media, Touro
College 2004
• Sports marketing and broadcasting, B.S., Full Sail University (2023)
Leadership Role
:
• Currently runs the Youtube channel and
website.
9. COMPETITION
Christopher Baird
Industry Experience
:
• Still Currently in school
Education
:
• Full Sail University - Currently a studen
t
• University of North Goergia (2015- 2017)
Leadership Experience
:
• Marketing assistant
• Marketing coordinator
Skills and Pro
fi
ciencies
:
• Developed business proposal for Red Bul
l
• Created public relations campaign for Nik
e
• Created Web site design for 800 charity cars
Matthew Rodriguez
Overall Online Presence
:
• Less than 100 connection
s
• No custom banner or professional headsho
t
• Semi detailed pro
fi
le
• Few published article
s
• Not active on other social medi
a
• URL not customized
• Grade: Averag
e
• 75 out of 100
HEADSHOT HEADSHOT
Industry Experience
:
• 2 years Podcast host
Education
:
• Digital Media - Touro College (2004
)
• Full Sail University - (2023)
Leadership Experience
:
• Studio engineering for musi
c
• Podcast Host
Skills and Pro
fi
ciencies
:
• Pro Tools - Playdoe Produtions
• Web design - kayfabeavenuewrestling.com
• Podcast host - Kayfabe avenue Podcast
Overall Online Presence
:
• Less than 100 connection
s
• No Professional headshot
• High social media Presence
• No LinkedIn URL customize
d
• Grade: Averag
e
• 60 out of 100
10. COMPETITION
Khiry Cross
Noteworthy Experience
:
• WWE internship
• East Club host volunteer
Matthew Rodriguez
HEADSHOT
Industry Experience
:
• Currently interns for WWE
Education
:
• Full sail University sports marketing and media
Graduate (2020)
Skills and Pro
fi
ciencies
:
Assist with stage technicians wit lights, cameras and
microphone
s
Assist with stage props and during show
s
Assist with breaking down the the stage during close of the
shows
Overall Online Presence
:
• Over 200 connection
s
• banner is customize
d
• No professional of headsho
t
• Very detailed pro
fi
l
e
• No published article
s
• Not active on social medi
a
• URL is customize
d
• Grade: Superior
• 80 out of 100
Industry Experience
:
• 2 years podcast host
Education
:
• Digital Media - Touro college (2004
)
• Full Sail University (2023)
Leadership Experience
:
• Studio engineering for musi
c
• Podcast hos
t
Skills and Pro
fi
ciencies
:
• Pro Tools - Playdoe Production
s
• Web Design - kayfabeavenuewrestling.com
• Kayfabe avenue Podcast
Overall Online Presence
:
• Less than 100 connection
s
• No Professional headshot
• High social media Presence
• No LinkedIn URL customize
d
• Grade: Averag
e
• 60 out of 100
11. BRAND POSITION
EdotA means Every Answer
Matthew earn this name from his mother when he
was younger because he always had an answer
for everything.
MATTHEW “EDOTA” RODRIGUEZ
12. NETWORKING &
MARKETING
Industry Events & Organization
s
• River City Wrestling
‣ May 15,2021 | 2415 Blanding blvd suite 7, Jacksonville
F
L
• River City Wrestling Con
‣ June 12, 2021 | 510 Fairgrounds Plaza, Jacksonvile F
L
• River City Wrestling Trivia Nigh
t
‣ April 22, 2021 | 9720 deer lake CT, Jacksonville FL
Digital Marketing
• Primary Content: Est. My platform “Kayfabe Avenue” on a
larger scale to my fan base. Episodes Range from 30 mins to
2 hours.
• Primary Tools: My platform is already Est. on Apple, Youtube,
Spotify & Anchor.
• Website: The website is already Est.
kayfabeavewrestling.com
13. PROFESSIONAL DEVELOPMENT
Mentor
• JDfromNY206 has a huge wrestling podcast following
and is one of my inspirations. I will like to sit down and
learn as much as I can from him working in this
fi
eld
because he is very knowledgeable. August, 2021
Formal Education
• Digital Media - Touro College (2004
)
• Sport Marketing and Boardcasting -Full Sail University
(2023)
Technical Skills
• Watch Videos on using Adobe Cloud Creative,
June,2021
Soft Skills
• Watch Ted Talk videos on Oral Presentation , June,
2021
14. Matthew Rodriguez
Professional Wrestling has been around for
generations. It was passed down to me from my
father and his father passed it down to him. What I do with my
podcast is continue the tradition of keep it family based and entertaining so
our future children will be able to wanna keep the tradition going and
bringing the family closer or inspire them to wanna join the business
themselves.
“
