2. Something that I always strive to do is entertain.
Whether it’s a simple joke or a professionally
edited video, nothing is more important to me
than making others happy. My personal standards
ensure that I will give my all in order to ensure
that the
fi
nal product is the best it can be.
IDENTITY
3. PROFESSION
Poten
ti
al Job Titles:
•Sports Video Editor
•Sports Anchor/Reporter
•Videographer
BRAND ARCHETYPE - My goal is to tell
an engaging story. Nothing is more
important than the enjoyment of the
audience. Whether it’s done through
cinema
ti
c shots or impressive edits,
keeping the audience entertained is my
main focus.
Sports Jobs for the Entertainment Industry
4. Talent Acquisition
TARGET AUDIENCE
Lynn Ma
tt
hews
Outreach Plan:
• Prepare examples of my quali
fi
ca
ti
ons
• Reach out via email.
• Respond to any email received within a
ti
mely manner
Vice President, Talent Acquisi
ti
on
at ESPN
Darrell Lampa
Outreach Plan:
• Keep up to date on Major League Baseball
informa
ti
on
• Apply for a job through the MLB website
• Follow up with a virtual or over-the-phone
interview.
Director, Talent Acquisi
ti
on at
Major League Baseball
Gene White
Outreach Plan:
• Update my digital por
tf
olio
• Send a message through LinkedIn
• Respond to the messages I receive back in a
ti
mely manner
Director of Talent Acquisi
ti
on at
FOX Sports
5. GOALS
Short Term: (2024)
•Create LinkedIn connec
ti
ons.
‣ Increase my LinkedIn connec
ti
ons to at least 25
people by 2024.
Mid Term: (2030)
•Hold a posi
ti
on in the sports broadcas
ti
ng industry
‣ I will have had a steady job in the industry for at
least two years.
Long Term: (2045)
•Have a job covering Boston sports
‣ Have worked in covering Boston and New England
sports for at least 5 years
6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Pro
fi
cient in Adobe Crea
ti
ve Cloud
SOFT
HARD
Novice / Adept / Expert
Experience with video edi
ti
ng so
ft
wares Novice / Adept / Expert
High a
tt
en
ti
on to detail Novice / Adept / Expert
Experienced with technology Novice / Adept / Expert
Pro
fi
ciency with professional cameras
SOFT
HARD
Novice / Adept / Expert
Understanding of broadcast quality control Novice / Adept / Expert
Valid driver's license Novice / Adept / Expert
Good at collabora
ti
ng Novice / Adept / Expert
7. I help companies in the entertainment industry create
quality sports content by providing professional-level
edi
ti
ng, wri
ti
ng, and produc
ti
on.
PROMISE
8. CREDENTIALS
Work Experience:
• Digital Media course specializing in video
produc
ti
on
• Worked with professional camera equipment
in
fi
lm club
Educa
ti
on:
• Sportscas
ti
ng, B.S., Full Sail University (2024)
Awards:
• Adobe Cer
ti
fi
ed Associate in Photoshop and
Animate
• Adobe Cer
ti
fi
ed Professional in Illustrator
9. COMPETITION
Tyler Boronski
Industry Experience:
• Assistant Content Producer at
NESN
Educa
ti
on:
• Graduated with a bachelor's in Sportscas
ti
ng
from the Dan Patrick School of Sportscas
ti
ng
at Full Sail University
Leadership Experience:
• Hosted a broadcas
ti
ng workshop with over
60 par
ti
cipants
Skills and Pro
fi
ciencies:
• Interviewing - 11 endorsements
• Video Produc
ti
on - 10 endorsements
• Repor
ti
ng - 2 endorsements
Rick Pierce
Overall Online Presence:
• 500+ LinkedIn connec
ti
ons
• 2,000+ Twi
tt
er followers
• Registered name as domain
• Grade: 90 out of 100
Industry Experience:
• No industry experience
Educa
ti
on:
• Currently studying for a bachelor's degree at
the Dan Patrick School of Sportscas
ti
ng at Full
Sail University
Leadership Experience:
• One of the leaders of school’s
fi
lm club
Skills and Pro
fi
ciencies:
• Adobe Crea
ti
ve Cloud - 0 endorsements
• Video Edi
ti
ng - 0 endorsements
• Skill 3 Goes Here - 0 endorsements
Overall Online Presence:
• No LinkedIn connec
ti
ons
• Ac
ti
ve on Twi
tt
er
• Grade: 5 out of 100
10. COMPETITION
Ted Russell
Noteworthy Experience:
• Associate Producer at Garlic Media Group
• Associate Producer at Lane 4 Media
Rick Pierce
Industry Experience:
• Sports Video Editor at ESPN
Educa
ti
on:
• Masters degree in Interac
ti
ve Media from
Elon University
Skills and Pro
fi
ciencies:
• Social Media - 14 endorsements
• Public Rela
ti
ons - 12 endorsements
• Video Edi
ti
ng - 11 endorsements
Overall Online Presence:
• 500+ connec
ti
ons on LinkedIn
• Detailed bio and history
• Grade: 90 out of 100
Industry Experience:
• No industry experience
Educa
ti
on:
• Currently studying for a bachelor's degree at
the Dan Patrick School of Sportscas
ti
ng at Full
Sail University
Leadership Experience:
• One of the leaders in school’s
fi
lm club
Skills and Pro
fi
ciencies:
• Adobe Crea
ti
ve Cloud - 0 endorsements
• Video Edi
ti
ng - 0 endorsements
• Skill 3 Goes Here - 0 endorsements
Overall Online Presence:
• No LinkedIn connec
ti
ons
• Ac
ti
ve on Twi
tt
er
• Grade: 5 out of 100
11. BRAND POSITION
For entertainment companies who create sports
content, I provide quality wri
ti
ng, edi
ti
ng, and
camerawork because nothing is more important than
telling a good story.
12. NETWORKING &
MARKETING
Industry Events & Organiza
ti
ons
• Workshops for aspiring sports journalists hosted by Chris
Co
ti
llo of MassLive
‣ 2022 | Virtual
• New Hampshire Job Fair
‣ 2023 | Manchester, NH
• Work for NESN
‣ 2024 | Watertown, MA
Digital Marke
ti
ng
• Primary Content: I will be crea
ti
ng video content in order to
present my skills in video produc
ti
on, edi
ti
ng, and storytelling
ability.
• Primary Tools: I will promote my content through my digital
por
tf
olio as well as on social media like Twi
tt
er.
• Website: My digital por
tf
olio will be used to
fi
nd any content I
create, whether it is professional or personal.
13. PROFESSIONAL
DEVELOPMENT
Mentor
• Somebody who has experience in the broadcas
ti
ng
industry as well as experience with public speaking.
2023
Formal Educa
ti
on
• Sportscas
ti
ng, B.S. (May 2024)
Technical Skills
• Improve my familiarity with the Mac OS, August 2022
• Learn how to operate professional camera equipment,
August 2022
• Become more acquainted with professional camera
equipment, January 2023
So
ft
Skills
• Improve
ti
me management skills, January 2023
• Improve public speaking abili
ti
es, March 2023
14. RICK PIERCE
Do you have a story that needs help being
told? What I do is help tell that story through
engrossing wri
ti
ng and skillful edits in order to tell the most
entertaining story possible.
“
15. REFERENCES
27-3011.00 - Broadcast Announcers and Radio Disc
Jockeys. O*NET OnLine. (n.d.). Retrieved June 30, 2022,
from h
tt
ps://www.onetonline.org/link/summary/
27-3011.00
Apply for broadcast associate in New York, New York: Fox
Careers. FOX Careers Website. (n.d.). Retrieved July 2,
2022, from h
tt
ps://www.foxcareers.com/Search/
JobDetail/R50019057/broadcast-associate-fox-sports
Boronski, T. (n.d.). Resume. Tyler Boronski. Retrieved July
3, 2022, from h
tt
ps://www.tylerboronski.com/resume
Darrell Lampa. LinkedIn. (n.d.). Retrieved July 3, 2022,
from h
tt
ps://www.linkedin.com/in/dlampa
Gene White - Director, Talent Acquisi
ti
on for Fox Sports .
LinkedIn. (n.d.). Retrieved July 3, 2022, from h
tt
ps://
www.linkedin.com/in/gene-white-1a891a8
Lynn Ma
tt
hews. ESPN Press Room U.S. (2021, April 27).
Retrieved July 3, 2022, from h
tt
ps://espnpressroom.com/
us/bios/lynn-ma
tt
hews/
Sports Video Editor | ESPN. LinkedIn. (n.d.). Retrieved
June 30, 2022, from h
tt
ps://www.linkedin.com/jobs/
view/3048574573
Ted Russell - Sports Video Editor. LinkedIn. (n.d.).
Retrieved July 3, 2022, from h
tt
ps://www.linkedin.com/
in/ted-russell
Tyler Boronski. LinkedIn. (n.d.). Retrieved July 2, 2022,
from h
tt
ps://www.linkedin.com/in/tyler-
boronski-476786159
Videographer - Full-Time. 98.5 The Sports Hub - Boston's
Home For Sports. (2022, May 27). Retrieved July 1, 2022,
from h
tt
ps://985thesportshub.com/2022/05/27/
videographer-full-
ti
me/
