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A Look to the Future: Speed, Convenience & the Rise of AI

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Marketing is changing at a faster rate than ever before. We've seen a huge shift in the way that consumers interact with technology and some fundamental developments in the technology itself. From the dominance of Amazon through to the dramatic increase in connected data, this talk will explore the impact that all these changes in consumer behavior and technology have on the way that marketers should be thinking about their future strategies.

This was presented by Matthew Barby at Grow with HubSpot in July 2017.

Published in: Marketing
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A Look to the Future: Speed, Convenience & the Rise of AI

  1. 1. @matthewbarby A Look to the Future: Speed, Convenience and the Rise of AI
  2. 2. @matthewbarby // @HubSpot #GrowWithHubSpot 1998
  3. 3. @matthewbarby // @HubSpot #GrowWithHubSpot
  4. 4. @matthewbarby // @HubSpot #GrowWithHubSpot
  5. 5. @matthewbarby // @HubSpot #GrowWithHubSpot
  6. 6. @matthewbarby // @HubSpot #GrowWithHubSpot
  7. 7. #GrowWithHubSpot@matthewbarby // @HubSpot
  8. 8. #GrowWithHubSpot@matthewbarby // @HubSpot
  9. 9. @matthewbarby // @HubSpot #GrowWithHubSpot In 1998, there were only 147 million people online.
  10. 10. @matthewbarby // @HubSpot #GrowWithHubSpot
  11. 11. @matthewbarby // @HubSpot #GrowWithHubSpot Will Smith: Getting Jiggy Wit It 11 mins Rush Hour Movie 45 days download time 🤔
  12. 12. @matthewbarby // @HubSpot #GrowWithHubSpot Will Smith: Getting Jiggy Wit It 11 mins Rush Hour Movie 45 days download time 😯
  13. 13. @matthewbarby // @HubSpot #GrowWithHubSpot Technology is only as effective as its lowest performing dependency. “
  14. 14. @matthewbarby // @HubSpot #GrowWithHubSpot Smartphones Cellular Data
  15. 15. @matthewbarby // @HubSpot #GrowWithHubSpot Alexa Voice Recognition & NLP
  16. 16. @matthewbarby // @HubSpot #GrowWithHubSpot Snapchat Camera Technology
  17. 17. @matthewbarby // @HubSpot #GrowWithHubSpot eBay Payment Processing
  18. 18. #GrowWithHubSpot@matthewbarby // @HubSpot 2001
  19. 19. @matthewbarby // @HubSpot #GrowWithHubSpot OK. Let’s fast-forward a little…
  20. 20. @matthewbarby // @HubSpot #GrowWithHubSpot 2009
  21. 21. #GrowWithHubSpot@matthewbarby // @HubSpot
  22. 22. #GrowWithHubSpot@matthewbarby // @HubSpot
  23. 23. #GrowWithHubSpot@matthewbarby // @HubSpot
  24. 24. #GrowWithHubSpot@matthewbarby // @HubSpot
  25. 25. @matthewbarby // @HubSpot #GrowWithHubSpot
  26. 26. @matthewbarby // @HubSpot #GrowWithHubSpot Your Website SEO Content Marketing Social Media Paid Marketing Affiliate Email Marketing
  27. 27. @matthewbarby // @HubSpot #GrowWithHubSpot Then this happened…
  28. 28. #GrowWithHubSpot@matthewbarby // @HubSpot
  29. 29. @matthewbarby // @HubSpot #GrowWithHubSpot This began the era of instantaneous access.
  30. 30. @matthewbarby // @HubSpot #GrowWithHubSpot
  31. 31. @matthewbarby // @HubSpot #GrowWithHubSpot
  32. 32. @matthewbarby // @HubSpot #GrowWithHubSpot
  33. 33. @matthewbarby // @HubSpot #GrowWithHubSpot
  34. 34. @matthewbarby // @HubSpot #GrowWithHubSpot
  35. 35. @matthewbarby // @HubSpot #GrowWithHubSpot # Songs on Spotify 30 million+ Cost to own them on MP3 $20.7 million Cost of Spotify subscription $9.99 p/m
  36. 36. @matthewbarby // @HubSpot #GrowWithHubSpot How many of you have ever illegally downloaded something before?
  37. 37. @matthewbarby // @HubSpot #GrowWithHubSpot People didn’t primarily download illegally because it was free. It was because it was instant.
  38. 38. #GrowWithHubSpot@matthewbarby // @HubSpot
  39. 39. #GrowWithHubSpot@matthewbarby // @HubSpot
  40. 40. @matthewbarby // @HubSpot #GrowWithHubSpot Failure to keep up with these instant demands can be devastating.
  41. 41. #GrowWithHubSpot@matthewbarby // @HubSpot
  42. 42. @matthewbarby // @HubSpot #GrowWithHubSpot of all US online sales growth in 2016 came from Amazon. 53%
  43. 43. @matthewbarby // @HubSpot #GrowWithHubSpot of US shoppers say they check Amazon even if they found a product on a retailer’s website. 90%
  44. 44. @matthewbarby // @HubSpot #GrowWithHubSpot of sales on Amazon are completed via the mobile app. 70%
  45. 45. #GrowWithHubSpot@matthewbarby // @HubSpot Convenience.
  46. 46. @matthewbarby // @HubSpot #GrowWithHubSpot
  47. 47. @matthewbarby // @HubSpot #GrowWithHubSpot
  48. 48. @matthewbarby // @HubSpot #GrowWithHubSpot
  49. 49. #GrowWithHubSpot@matthewbarby // @HubSpot
  50. 50. @matthewbarby // @HubSpot #GrowWithHubSpot Customers using Apple Pay were 92 percent more likely to complete their transaction within the app.
  51. 51. @matthewbarby // @HubSpot #GrowWithHubSpot
  52. 52. #GrowWithHubSpot@matthewbarby // @HubSpot Made with Foodini.
  53. 53. @matthewbarby // @HubSpot #GrowWithHubSpot
  54. 54. @matthewbarby // @HubSpot #GrowWithHubSpot
  55. 55. @matthewbarby // @HubSpot #GrowWithHubSpot
  56. 56. @matthewbarby // @HubSpot #GrowWithHubSpot But this wasn’t enough for us…
  57. 57. @matthewbarby // @HubSpot #GrowWithHubSpot
  58. 58. @matthewbarby // @HubSpot #GrowWithHubSpot Data.
  59. 59. @matthewbarby // @HubSpot #GrowWithHubSpot what you eat and when you shop for food. your health levels, diet and when you eat. where you travel on foot and when you do it.
  60. 60. @matthewbarby // @HubSpot #GrowWithHubSpot your daily commute and frequent locations visited. what you regularly purchase and where you do it. the way you speak and what you ask for.
  61. 61. @matthewbarby // @HubSpot #GrowWithHubSpot what you like to watch and when you watch it. what time you get home and when you leave. what you like, read and who you’re friends with.
  62. 62. #GrowWithHubSpot@matthewbarby // @HubSpot We know what you want, when you want it and how you want it before you do.
  63. 63. @matthewbarby // @HubSpot #GrowWithHubSpot
  64. 64. #GrowWithHubSpot@matthewbarby // @HubSpot
  65. 65. #GrowWithHubSpot@matthewbarby // @HubSpot 10% of emails sent from the Google Inbox app are powered by Smart Replies.
  66. 66. @matthewbarby // @HubSpot #GrowWithHubSpot
  67. 67. @matthewbarby // @HubSpot #GrowWithHubSpot How to adapt. 2017
  68. 68. @matthewbarby // @HubSpot #GrowWithHubSpot Solve the consumer’s problem instantly, within the environment that they choose.
  69. 69. @matthewbarby // @HubSpot #GrowWithHubSpot Unnecessary metaphor for landing in existing pools of potential customers.
  70. 70. #GrowWithHubSpot@matthewbarby // @HubSpot
  71. 71. #GrowWithHubSpot@matthewbarby // @HubSpot } 1,000 paying customers per month just from Shopify’s app store.
  72. 72. @matthewbarby // @HubSpot #GrowWithHubSpot Early adoption of new channels can pay off with huge rewards*. *there’s equally high risks
  73. 73. #GrowWithHubSpot@matthewbarby // @HubSpot Early adoption
  74. 74. #GrowWithHubSpot@matthewbarby // @HubSpot
  75. 75. #GrowWithHubSpot@matthewbarby // @HubSpot
  76. 76. @matthewbarby // @HubSpot #GrowWithHubSpot Utilize messaging to answer your customers’ questions instantly.
  77. 77. #GrowWithHubSpot@matthewbarby // @HubSpot
  78. 78. @matthewbarby // @HubSpot #GrowWithHubSpot
  79. 79. @matthewbarby // @HubSpot #GrowWithHubSpot Diversify your acquisition strategy.
  80. 80. @matthewbarby // @HubSpot #GrowWithHubSpot Get the deck via Facebook Messenger here: matthewbarby.com/GwHsyd
  81. 81. @matthewbarby A Look to the Future: Speed, Convenience and the Rise of AI

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