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The Secret Sauce: Social Media for Brands in 20 Minutes a Day

Establishing credibility, building trust, increasing brand awareness and ultimately driving revenue; that’s what today’s brands need to see from their social media efforts. Of course with managing day-to-day responsibilities, customers, and the multitude of other daunting responsibilities, it seems nearly impossible to dedicate the time needed. In this session Harrison will show you how to build an effective and scalable social media strategy to drive real results in 20 minutes a day. From real world examples to tricks he learned hands-on from the trenches, get ready for actionable, out-the-door tactics you can start implementing today! This session is ideal for any business owner, digital marketing professional and community manager.

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The Secret Sauce: Social Media for Brands in 20 Minutes a Day

  1. 1. @HarrisonBlum! #RocksDigital! The Secret Sauce: Social Media for Brands in 20 Minutes a Day! Harrison Blum, Owner at Z Interactive, LLC! June 30, 2015!
  2. 2. @HarrisonBlum! #RocksDigital! Topics Covered Today! •  The Engagement Funnel! •  Building a Social Media Marketing System! •  Running Facebook Ads Like the Pros! •  Converting Facebook Fans into Qualified Leads! •  Steps to Automate Your Social Media Marketing! •  6 Ways to Own the Facebook Newsfeed! •  Resources for Continued Success!
  3. 3. @HarrisonBlum! #RocksDigital! Harrison Blum is the owner of Z Interactive. He is an accomplished marketing professional with broad agency and entrepreneurial experience with a long history of building remarkable brands.! ! Harrison has extensive knowledge of the entertainment industry where he began his career working with concert promotion giants AEGLive and LiveNation.! ! He has proven success in brand development, content marketing and social strategy where he’s had the pleasure working with companies like New Line Cinema, Margaritaville Caribbean, Bowers & Wilkins and On The Border.! Welcome Harrison Blum - Consultant - Owner at Z Interactive, LLC!
  4. 4. @HarrisonBlum! #RocksDigital! Managing your social media activities every single day, staying on top of the latest tech trends, and ensuring you get a decent ROI from the time and money you invest can be a great big headache for so many busy business owners, entrepreneurs and social media managers.!
  5. 5. @HarrisonBlum! #RocksDigital!
  6. 6. @HarrisonBlum! #RocksDigital! Welcome! “Americans spend more time on social media than any other major Internet activity, including email.”! Business Insider!
  7. 7. @HarrisonBlum! #RocksDigital! Social Media Examiner! Marketing professionals spend the most time on social media.!
  8. 8. @HarrisonBlum! #RocksDigital! Where do we spend so much time on social media?!
  9. 9. @HarrisonBlum! #RocksDigital! Curating, Finding & Posting Content ! Learning & Continued Education ! Analyzing Efforts! Analyzing Competition! Responding to Comments & Questions! MOST TIME CONSUMING! LEAST TIME CONSUMING!
  10. 10. @HarrisonBlum! #RocksDigital! This is most likely due to…!
  11. 11. @HarrisonBlum! #RocksDigital! Inefficient Time Management! Limited or Limiting Resources! Simply Overwhelmed! Wasting Time!
  12. 12. @HarrisonBlum! #RocksDigital!
  13. 13. @HarrisonBlum! #RocksDigital! Where do we start?!
  14. 14. @HarrisonBlum! #RocksDigital! Establish Goals & Objectives! Define Their Audience ! Define Brand Personality & Tone! Discover Their Brand Differentiator! Define The Customer Journey! Develop a Strategy! Test, Test, Test! !
  15. 15. @HarrisonBlum! #RocksDigital! We had our work cut our for us!!
  16. 16. @HarrisonBlum! #RocksDigital!
  17. 17. @HarrisonBlum! #RocksDigital!
  18. 18. @HarrisonBlum! #RocksDigital! BUILD AUDIENCE! CONVERSION! ENGAGEMENT! Blitzmetrics!
  19. 19. @HarrisonBlum! #RocksDigital! BUILD AUDIENCE! Blitzmetrics!
  20. 20. @HarrisonBlum! #RocksDigital! Blitzmetrics! ENGAGEMENT!
  21. 21. @HarrisonBlum! #RocksDigital! CONVERSION! Blitzmetrics!
  22. 22. @HarrisonBlum! #RocksDigital! CONVERSION! Blitzmetrics!
  23. 23. @HarrisonBlum! #RocksDigital!
  24. 24. @HarrisonBlum! #RocksDigital!
  25. 25. @HarrisonBlum! #RocksDigital!
  26. 26. @HarrisonBlum! #RocksDigital! Don’t want to build a landing page? Create a Facebook App or Microsite!!
  27. 27. @HarrisonBlum! #RocksDigital!
  28. 28. @HarrisonBlum! #RocksDigital!
  29. 29. @HarrisonBlum! #RocksDigital! Implement an email automation series!
  30. 30. @HarrisonBlum! #RocksDigital!
  31. 31. @HarrisonBlum! #RocksDigital!
  32. 32. @HarrisonBlum! #RocksDigital!
  33. 33. @HarrisonBlum! #RocksDigital! Understanding this helps focus our mission with social media.!
  34. 34. @HarrisonBlum! #RocksDigital! How did we save time?!
  35. 35. @HarrisonBlum! #RocksDigital! How did we save time?! We developed a system for repeatable success! !
  36. 36. @HarrisonBlum! #RocksDigital! Starting with implementing a social media management system for posting regular updates. !
  37. 37. @HarrisonBlum! #RocksDigital!37! I Google Docs!! •  Accessible ! •  Collaborative! •  Easy to refine and make changes to.! !
  38. 38. @HarrisonBlum! #RocksDigital!38!
  39. 39. @HarrisonBlum! #RocksDigital!39!
  40. 40. @HarrisonBlum! #RocksDigital!
  41. 41. @HarrisonBlum! #RocksDigital!41! The best affordable social media scheduling tool on the market. ! !
  42. 42. @HarrisonBlum! #RocksDigital!42!
  43. 43. @HarrisonBlum! #RocksDigital!43! The best affordable social media scheduling tool on the market. ! ! One of the most well-known social media tools. Very affordable and easy-to-use but not quite as intuitive as Buffer.! !
  44. 44. @HarrisonBlum! #RocksDigital!44! The best affordable social media scheduling tool on the market. ! ! Provides helpful scheduling tools, a decent monitoring platform. You can also track keywords.! ! One of the most well-known social media tools. Very affordable and easy-to-use but not quite as intuitive as Buffer.! !
  45. 45. @HarrisonBlum! #RocksDigital! QUICK TIP: Post Natively to Facebook! !
  46. 46. @HarrisonBlum! #RocksDigital!eMarketer
  47. 47. @HarrisonBlum! #RocksDigital! QUICK TIP: Boosting Posts Ensures Exposure ! !
  48. 48. @HarrisonBlum! #RocksDigital! Specific targeting and a $50 budget yielded a 5,000% lift in Facebook Engagement and a 156% Increase in Website Traffic during a two week long campaign.!
  49. 49. @HarrisonBlum! #RocksDigital! Download Pages App!
  50. 50. @HarrisonBlum! #RocksDigital! Build Your Content Strategy & Pipeline!
  51. 51. @HarrisonBlum! #RocksDigital! “Extraordinary content starts with an extraordinary idea.”!
  52. 52. @HarrisonBlum! #RocksDigital! Share Content That’s Useful, Memorable, and Relevant. !
  53. 53. @HarrisonBlum! #RocksDigital! Before we go further let’s define what “Content Marketing” is. !
  54. 54. @HarrisonBlum! #RocksDigital! “A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience – and ultimately, to drive profitable customer action.”!
  55. 55. @HarrisonBlum! #RocksDigital! Think less about what to post next and more about what to do next that’s worth posting.!
  56. 56. @HarrisonBlum! #RocksDigital! Ask yourself these 3 questions:!
  57. 57. @HarrisonBlum! #RocksDigital! 1.  What does my community care about?! 2.  Who are we authentically?! 3.  How can we deliver an extraordinary brand proposition?!
  58. 58. @HarrisonBlum! #RocksDigital! 6 things you need to be doing with your content!
  59. 59. @HarrisonBlum! #RocksDigital! Sharing Native Video – NOT Links!1!
  60. 60. @HarrisonBlum! #RocksDigital!
  61. 61. @HarrisonBlum! #RocksDigital!
  62. 62. @HarrisonBlum! #RocksDigital! Screen Shot from Facebook Insights!
  63. 63. @HarrisonBlum! #RocksDigital! Sharing GREAT Visual Content !2!
  64. 64. @HarrisonBlum! #RocksDigital!
  65. 65. @HarrisonBlum! #RocksDigital! Super Fast! Image Creation Resources!
  66. 66. @HarrisonBlum! #RocksDigital! A good sense of humor will take you far!!3!
  67. 67. @HarrisonBlum! #RocksDigital!
  68. 68. @HarrisonBlum! #RocksDigital! Boost Your Posts!4!
  69. 69. @HarrisonBlum! #RocksDigital!
  70. 70. @HarrisonBlum! #RocksDigital! Google Analytics
  71. 71. @HarrisonBlum! #RocksDigital! Google Analytics
  72. 72. @HarrisonBlum! #RocksDigital! Get Creative with Trending Topics!5!
  73. 73. @HarrisonBlum! #RocksDigital!
  74. 74. @HarrisonBlum! #RocksDigital!
  75. 75. @HarrisonBlum! #RocksDigital! Test, Test, Test!6!
  76. 76. @HarrisonBlum! #RocksDigital!
  77. 77. @HarrisonBlum! #RocksDigital!
  78. 78. @HarrisonBlum! #RocksDigital!78! Build Your Content Pipeline!
  79. 79. @HarrisonBlum! #RocksDigital!
  80. 80. @HarrisonBlum! #RocksDigital!
  81. 81. @HarrisonBlum! #RocksDigital!
  82. 82. @HarrisonBlum! #RocksDigital! Apps, Extensions & Extras!
  83. 83. @HarrisonBlum! #RocksDigital! Did you know…!
  84. 84. @HarrisonBlum! #RocksDigital! The average reach for brand pages is 6%.! Locowise - February 2015!
  85. 85. @HarrisonBlum! #RocksDigital!
  86. 86. @HarrisonBlum! #RocksDigital!
  87. 87. @HarrisonBlum! #RocksDigital! 5 timeless steps to generating leads (and profit!) from Facebook Advertising.!
  88. 88. @HarrisonBlum! #RocksDigital! Step 1: Create an offer so good that people would (theoretically) pay for it.!
  89. 89. @HarrisonBlum! #RocksDigital!
  90. 90. @HarrisonBlum! #RocksDigital!
  91. 91. @HarrisonBlum! #RocksDigital!
  92. 92. @HarrisonBlum! #RocksDigital!
  93. 93. @HarrisonBlum! #RocksDigital! Step 2: Create a landing page!
  94. 94. @HarrisonBlum! #RocksDigital!
  95. 95. @HarrisonBlum! #RocksDigital!
  96. 96. @HarrisonBlum! #RocksDigital!
  97. 97. @HarrisonBlum! #RocksDigital! Step 3: Create your audiences!
  98. 98. @HarrisonBlum! #RocksDigital! The top 3 performers are:! Website Visitors! Email & Phone Database! Local Suburb (Interest Targeting)!
  99. 99. @HarrisonBlum! #RocksDigital!
  100. 100. @HarrisonBlum! #RocksDigital!
  101. 101. @HarrisonBlum! #RocksDigital!
  102. 102. @HarrisonBlum! #RocksDigital!
  103. 103. @HarrisonBlum! #RocksDigital!
  104. 104. @HarrisonBlum! #RocksDigital! Step 4: Build your Ads!
  105. 105. @HarrisonBlum! #RocksDigital!
  106. 106. @HarrisonBlum! #RocksDigital! Step 1: Choose your objective
  107. 107. @HarrisonBlum! #RocksDigital! Step 2: Who do you want your ads to reach?!
  108. 108. @HarrisonBlum! #RocksDigital! If you try to target everyone, you will reach no one.!
  109. 109. @HarrisonBlum! #RocksDigital!
  110. 110. @HarrisonBlum! #RocksDigital! Facebook will make suggestions!
  111. 111. @HarrisonBlum! #RocksDigital! Example Interests & Behaviors!
  112. 112. @HarrisonBlum! #RocksDigital! Example Interests & Behaviors!
  113. 113. @HarrisonBlum! #RocksDigital! How much do you want to spend?!
  114. 114. @HarrisonBlum! #RocksDigital! What text and links do you want to use?!
  115. 115. @HarrisonBlum! #RocksDigital! So what’s possible?!
  116. 116. @HarrisonBlum! #RocksDigital!
  117. 117. @HarrisonBlum! #RocksDigital! Step 5: Review, Refine, Refresh, Repeat!
  118. 118. @HarrisonBlum! #RocksDigital! 1.) Topics! 2.) Headline! 3.) Copy! 4.) Call-to-action! 5.) Ad spend! 6.) Targeting!
  119. 119. @HarrisonBlum! #RocksDigital! Feeling Overwhelmed? !
  120. 120. @HarrisonBlum! #RocksDigital!
  121. 121. @HarrisonBlum! #RocksDigital! Harrison Blum! Social Media Expert! Certified Social Media Trainer! ! Z Interactive! http://zinteractiveco.com! hblum@zinteractiveco.com! (970)389-3515! Thank You! http://social.zinteractiveagency.com/RocksDigital

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