The Secret Sauce: Social Media for Brands in 20 Minutes a Day

@HarrisonBlum! #RocksDigital!
The Secret Sauce: Social Media
for Brands in 20 Minutes a Day!
Harrison Blum, Owner at Z Interactive, LLC!
June 30, 2015!

Topics Covered Today!
•  The Engagement Funnel!
•  Building a Social Media Marketing System!
•  Running Facebook Ads Like the Pros!
•  Converting Facebook Fans into Qualiﬁed Leads!
•  Steps to Automate Your Social Media Marketing!
•  6 Ways to Own the Facebook Newsfeed!
•  Resources for Continued Success!

Harrison Blum is the owner of Z Interactive. He is an
accomplished marketing professional with broad agency and
entrepreneurial experience with a long history of building
remarkable brands.!
!
Harrison has extensive knowledge of the entertainment industry
where he began his career working with concert promotion giants
AEGLive and LiveNation.!
!
He has proven success in brand development, content marketing
and social strategy where he’s had the pleasure working with
companies like New Line Cinema, Margaritaville Caribbean,
Bowers & Wilkins and On The Border.!
Welcome
Harrison Blum - Consultant - Owner at Z Interactive, LLC!

Managing your social media activities every
single day, staying on top of the latest tech
trends, and ensuring you get a decent ROI from
the time and money you invest can be a great big
headache for so many busy business owners,
entrepreneurs and social media managers.!

Welcome!
“Americans spend more time
on social media than any
other major Internet activity,
including email.”!
Business Insider!

Social Media Examiner!
Marketing professionals spend the most time on social media.!

Where do we spend so much time
on social media?!

Curating, Finding &
Posting Content ! Learning & Continued
Education !
Analyzing Efforts!
Analyzing
Competition! Responding to
Comments &
Questions!
MOST TIME
CONSUMING!
LEAST TIME
CONSUMING!

This is most likely due to…!

Inefﬁcient Time Management!
Limited or Limiting Resources!
Simply Overwhelmed!
Wasting Time!

Where do we start?!

Establish Goals & Objectives!
Define Their Audience !
Define Brand Personality & Tone!
Discover Their Brand Differentiator!
Define The Customer Journey!
Develop a Strategy!
Test, Test, Test!
!

We had our work cut our for us!!

BUILD AUDIENCE!
CONVERSION!
ENGAGEMENT!
Blitzmetrics!

BUILD AUDIENCE!
Blitzmetrics!

Blitzmetrics!
ENGAGEMENT!

CONVERSION!
Blitzmetrics!

Don’t want to build a
landing page? Create
a Facebook App or
Microsite!!

Implement an email automation series!

Understanding this helps focus our
mission with social media.!

How did we save time?!

How did we save time?!
We developed a system for repeatable success! !

Starting with implementing a social
media management system for
posting regular updates. !

@HarrisonBlum! #RocksDigital!37!
I Google Docs!!
•  Accessible !
•  Collaborative!
•  Easy to reﬁne and make
changes to.!
!

The best affordable social media scheduling
tool on the market. !
!

!
One of the most well-known social media
tools. Very affordable and easy-to-use but
not quite as intuitive as Buffer.!
!

!
Provides helpful scheduling tools, a decent
monitoring platform. You can also track
keywords.!
!
One of the most well-known social media
tools. Very affordable and easy-to-use but
not quite as intuitive as Buffer.!
!

QUICK TIP: Post Natively to Facebook!
!

@HarrisonBlum! #RocksDigital!eMarketer

QUICK TIP: Boosting Posts Ensures Exposure !
!

Speciﬁc targeting and a $50
budget yielded a 5,000% lift in
Facebook Engagement and a
156% Increase in Website
Trafﬁc during a two week long
campaign.!

Download Pages App!

Build Your Content Strategy & Pipeline!

“Extraordinary content starts with an
extraordinary idea.”!

Share Content That’s Useful,
Memorable, and Relevant. !

Before we go further let’s deﬁne what
“Content Marketing” is. !

“A strategic marketing approach
focused on creating and distributing
valuable, relevant, and consistent
content to attract and retain a clearly
deﬁned audience – and ultimately, to
drive proﬁtable customer action.”!

Think less about what to post next
and more about what to do next
that’s worth posting.!

Ask yourself these 3 questions:!

1.  What does my community care about?!
2.  Who are we authentically?!
3.  How can we deliver an extraordinary brand
proposition?!

6 things you need to be
doing with your content!

Sharing Native Video – NOT Links!1!

Screen Shot from Facebook Insights!

Sharing GREAT Visual Content !2!

Super Fast! Image Creation Resources!

A good sense of humor will take you far!!3!

Boost Your Posts!4!

Google Analytics

Get Creative with Trending Topics!5!

Test, Test, Test!6!

Build Your Content Pipeline!

Apps, Extensions & Extras!

Did you know…!

The average reach for brand
pages is 6%.!
Locowise - February 2015!

5 timeless steps to generating leads (and
proﬁt!) from Facebook Advertising.!

Step 1: Create an offer so good that
people would (theoretically) pay for it.!

Step 2: Create a landing page!

Step 3: Create your audiences!

The top 3 performers are:!
Website Visitors!
Email & Phone Database!
Local Suburb (Interest Targeting)!

Step 4: Build your Ads!

Step 1: Choose your objective

Step 2: Who do you want your ads to reach?!

If you try to target everyone, you
will reach no one.!

Facebook will make suggestions!

Example Interests & Behaviors!

How much do you want to spend?!

What text and links do you want to use?!

So what’s possible?!

Step 5: Review, Reﬁne, Refresh, Repeat!

1.) Topics!
2.) Headline!
3.) Copy!
4.) Call-to-action!
5.) Ad spend!
6.) Targeting!

Feeling Overwhelmed? !

Harrison Blum!
Social Media Expert!
Certiﬁed Social Media Trainer!
!
Z Interactive!
http://zinteractiveco.com!
hblum@zinteractiveco.com!
(970)389-3515!
Thank You!
http://social.zinteractiveagency.com/RocksDigital

The Secret Sauce: Social Media for Brands in 20 Minutes a Day

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