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Social Media Jumpstart Bootcamp
The document outlines a social media bootcamp focused on marketing strategies and techniques for enhancing online presence. Key topics include the importance of email marketing, search engine optimization (SEO), Google Analytics, and effective keyword usage to drive website traffic. Various social media platforms are discussed, along with best practices for measuring engagement and connecting with target audiences.
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Social Media Jumpstart Bootcamp
- 1. Social Media JumpstartBootcamp October 19, 2014 Boston, Ma
- 2. Linda Pearl ThePatchwork Pearl www.thepatchworkpearl.com www.onequiltingcircle.com
- 3. Let’s Connect! https://www.facebook.com/ThePatchworkPearl https://www.linkedin.com/pub/linda-pearl/7/769/177 https://plus.google.com/u/0/117946307379033041841/p osts https://twitter.com/ThePtchwrkPearl http://www.pinterest.com/quilterlinda9/
- 4. Http or Https? HTTP, or hypertext transfer protocol, is the way a Web server communicates with browsers like Internet Explorer® and Mozilla Firefox®ttp. HTTP lets visitors view a site and send information back to the Web server. HTTPS, hypertext transfer protocol secure, is HTTP through a secured connection. Communications through an HTTPS server are encrypted by a secure certificate known as an SSL. The encryption prevents third-parties from eavesdropping on communications to and from the server. Source: GoDaddy
- 5. Guideposts • OpeningRemarks - Answering the question why 2 websites? • The Frame • The Importance of Email Marketing • The Platforms and Their Functions/Personalities » Facebook » LinkedIn » Google + » Twitter » Pinterest » What don’t you see – why? • Coffee Time! To be Continued…
- 6. Guideposts • ThePower of the Hashtag • Everything can - and should be – measured If your don’t, the ROI = $0 • Google Analytics, Keyword Searches and SEO • Lunch • Q&A – where do I get started?
- 7. Where are yourCustomers? • To connect with them, you need to understand what language they speak, and where they spend their time. Are they drawn and responsive to photographs, conversations, video? Do they share?
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- 11. The Patchwork Pearl’sFacebook
- 12. Linda’s LinkedIn Profile– b4 SMU
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- 15. Pinterest – Needsto be Split
- 16. Keyword Searches •You want to research whether the words you use will generate traffic. These words can be either on a website or a blog. Currently, FB profiles do not effect keyword rank. • The best keyword search tool is the Google Keyword Tool, which accesses the Google search engines. You will need a Google adwords account to access the Tool.
- 17. SEO • SearchEngine Optimization refers to the techniques you can use to get your website found on internet search engines. • Off page optimization and on page optimization are two primary techniques. • Off page optimization is link building, when you can get vendors, associations or affiliates to link to you. That gives you credibility in the eyes of the engines. • On page optimization uses the keywords found in the keyword search.
- 18. Google Analytics •Google Analytics is a way to track visitors to your site. • Google.com/Analytics • GA will also tell you where your traffic comes from – so you will know how and where to target your efforts in the future. • It will also tell you what on your website that has the most traffic – book download, about me, whatever.
- 19. The References GeneralDiscussion of Social Media Social Media Examiner http://www.socialmediaexaminer.com/ Amy Lynn Andrews- http://amylynnandrews.com/ Maria Peagler - http://socialmediaonlineclasses.com/ Epiphanies, Inc - http://www.epiphaniesinc.com/ The Sits Girls - http://www.thesitsgirls.com/
- 20. The References MariSmith, http://www.marismith.com Lewis Howes http://lewishowes.com/ Yifat Cohen https://plus.google.com/+YifatCohen/posts
- 21. The References AnsonAlexander http://ansonalex.com/ Amy Porterfield http://www.amyporterfield.com/
- 22. The References Toadd watermarks to your photographic images, there are a number of tools that are available. I love this one because it’s free - and fun. http://www.picmonkey.com/ It’s becoming more and more important to claim your intellectual property – i.e. your photos – as they are posted.