1. Type of Company and Name: Ministry of Sound has a global network of international labels including dedicated offices in Australia, Germany and the United States. Its record label was first established in 1995 with the release of The Annual, a compilation album of various dance music tracks mixed by UK DJs Boy George and Pete Tong. Other media outlets : Location: Ministry of Sound are based in Elephant & Castle in London. Customers often come to this venue because that is where they can hang out and start to dance with their mates. Size of company: Researching the Music Industry-Macro Organisations- A01 Target Audience: Genre of products: Examples of artists signed to the label: Distribution channel: Marketing and Promotion: Synergy with other companies: Ministry of Sound’s primary target audience is aged between 16 to 24 year old males and females which like to just relax with their friends around them. Their department develops the Group's brands and extends them into relevant lifestyle product categories thus generating additional revenue streams, increasing brand awareness, exposure and reaching new customers. They work alongside our brand partners and licensees to develop, market and manage products in return for a royalty fee. Ministry of Sound distribute their products online and also throughout their club that they own. Ministry employ over 500 people worldwide to keep the business flowing. They have many subsidiary labels, some of which include Hard2Beat and Downright records. The Ministry of Sound name has been licensed for use on a range of lifestyle products including electronic goods sold by Alba (including MP3 players, home audio systems, DVD players, DAB radio players and in-car entertainment systems), mobile handsets, festival camping gear, vodka, clothing, luggage products and fragrance products. Ministry of Sound have major artists signed to them. They have Wretch 32, Example and the DJ, Eric Prydz. Ministry of Sound are synergized with FaceBook, Twitter and Sony Entertainment. Ministry of Sound deliver weekly newsletters to their online fan’s houses.