Pinterest Marketing Survival Guide

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Presentation given during Social Pro in Vegas on Pinterest - Pinterest Marketing Survival Guide - Don't be left for dead, a Walking Dead presentation.

Social Media

#SocialPro #23A1 @matt_siltala#SocialPro #23A1 @matt_siltala#SocialPro #23A1 @matt_siltala

#SocialPro #23A1 @matt_siltala#SocialPro #23A1 @matt_siltala#SMX #XXa @mattsiltala#SocialPro #23A1 @matt_siltala

#SocialPro #23A1 @matt_siltala#SocialPro #23A1 @matt_siltala
PEOPLE HAVE CREATED MORE THAN
130 MILLION HOME DECOR BOARDS
THE NUMBER OF PINNERS DOUBLED
IN THE PAST 18 MONTHS
MORE THAN
180 MILLION FOOD/DRINK BOARDS
MORE THAN
300 MILLION FASHION BOARDS
MORE THAN
30 MILLION EDUCATION BOARDS

#SocialPro #23A1 @matt_siltala#SocialPro #23A1 @matt_siltala
GROWTH ON FACEBOOK & TWITTER REMAINS FLAT
‘12 ‘13 ‘14 ‘15
15
21
28
31
‘12 ‘13 ‘14 ‘15
67
71 71 72
‘12 ‘13 ‘14 ‘15
16 18
23 23
% of online adults who say they use the following social media platflor, by year

#SocialPro #23A1 @matt_siltala#SocialPro #23A1 @matt_siltala
IF YOU WANT MORE REPINS
PIN IMAGES DIRECTLY FROM
WEBSITES OR UPLOAD THEM.
CREATE THE 20% OF PINS
THAT GET REPINED REPEATEDLY.

#SocialPro #23A1 @matt_siltala#SocialPro #23A1 @matt_siltala
THEREFORE CREATE EVERGREEN
CONTENT THAT WILL CONTINUE
TO BE REPINED AND CLICKED ON
FOR MONTHS.

#SocialPro #23A1 @matt_siltala#SocialPro #23A1 @matt_siltala

#SocialPro #23A1 @matt_siltala#SocialPro #23A1 @matt_siltala
HENCE ADD RELEVANT
DESCRIPTIONS THAT
ASK FOR CLIENTS CLICKS,
REPINS, LIKES OR COMMENTS

#SocialPro #23A1 @matt_siltala#SocialPro #23A1 @matt_siltala
MAKE SURE WEBSITES ARE MOBILE READY

#SocialPro #23A1 @matt_siltala#SocialPro #23A1 @matt_siltala
GET IT VERIFIED VS MAKING
IT A PERSONAL ACCOUNT

#SocialPro #23A1 @matt_siltala#SocialPro #23A1 @matt_siltala
USING KEYWORD RICH
DESCRIPTIONS OF BOARDS
(HOLIDAYS, DEMOGRAPHICS
AND THEMES ETC) AS WELL
AS CREATING SHARED BOARDS

#SocialPro #23A1 @matt_siltala#SocialPro #23A1 @matt_siltala
KEEP THE
DESCRIPTION MORE
GENERAL AND
ACTUALLY
DESCRIBE THE PIN
IN IT. I.E. DO NOT
PUT SOMETHING
LIKE “WOULD BE SO
FUN FOR JENNY’S
BIRTHDAY!”
INSTEAD, “GREAT
40TH BIRTHDAY
CAKE IDEA”.

#SocialPro #23A1 @matt_siltala#SocialPro #23A1 @matt_siltala
A TITLE THAT IS
EMBEDDED INTO THE
IMAGE WILL HELP IT
POP AND GET MORE
PINS/SHARES. THIS
WAY YOUR CONTENT
REMAINS INTACT
EVEN IF USERS
CHANGE THE
DESCRIPTION WHEN
THEY RE-PIN.

#SocialPro #23A1 @matt_siltala#SocialPro #23A1 @matt_siltala
SPECIFIC BOARDS WILL
HELP YOU IN THE
FUTURE. FOR EXAMPLE,
HAVING “BREAKFAST
RECIPES, APPETIZER
RECIPES, DINNER
RECIPES, AND DESSERT
RECIPES” PIN BOARDS
WILL MAKE EASIER FOR
YOU TO FIND A PIN IN THE
FUTURE, RATHER THAN IF
THEY ARE ALL LUMPED
INTO ONE BOARD CALLED
"RECIPES”.

#SocialPro #23A1 @matt_siltala#SocialPro #23A1 @matt_siltala
ONLY PIN QUALITY IMAGES

#SocialPro #23A1 @matt_siltala#SocialPro #23A1 @matt_siltala
CREATE PINS WITH
PRODUCTS IN CONTEXT

#SocialPro #23A1 @matt_siltala#SocialPro #23A1 @matt_siltala
MONDAY TUESDAY
WEDNESDAY
THURSDAY FRIDAY SATURDAY SUNDAY

#SocialPro #23A1 @matt_siltala#SocialPro #23A1 @matt_siltala
LINKING TO YOUR HOMEPAGE IS REALLY
ANNOYING FOR USERS LOOKING FOR WHAT
WAS ACTUALLY FEATURED IN THE PIN.

#SocialPro #23A1 @matt_siltala#SocialPro #23A1 @matt_siltala
1. APP PINS
2. MOVIE PINS
3. RECIPE PINS
4. ARTICLE PINS
5. PRODUCT PINS
6. PLACE PINS

#SocialPro #23A1 @matt_siltala#SocialPro #23A1 @matt_siltala
FOR EXAMPLE LETS SAY YOU
HAVE A BOARD WITH 10K
FOLLOWERS, YOU CAN CREATE
AN IMAGE ANNOUCING THE NEW
BOARD AND TO FOLLOW IT ETC.
IT IS A GREAT WAY TO CONTINUE
TO GROW YOUR ACCOUNT.

#SocialPro #23A1 @matt_siltala#SocialPro #23A1 @matt_siltala
FOR EXAMPLE DONT JUST PIN
THAT SAME STUFF TO FACEBOOK
- CREATE NEW CONTENT FOR
FACEBOOK BASED ON THAT
POPULAR CONTENT FOR MAX
EXPOSURE TO YOUR CONTENT.

#SocialPro #23A1 @matt_siltala#SocialPro #23A1 @matt_siltala
ESSENTIALLY PEOPLE HAVE THE
OPTION TO ‘PIN IT’ LIKE NORMAL
OR ‘BUY IT’. THERE ARE OVER 60
MILLION “BUYABLE” PINS ON
PINTEREST.

#SocialPro #23A1 @matt_siltala#SocialPro #23A1 @matt_siltala
YOU CAN NOW DO “IN PIN”
SEARCHING FOR
PRODUCTS THAT SHOULD
MAKE SEARCHING ON
PINTEREST A MUCH
BETTER EXPERIENCE.

#SocialPro #23A1 @matt_siltala#SocialPro #23A1 @matt_siltala
250K
PINS
45
POSTS
6.1K
FOLLOWERS
PINTEREST WAS THE #1
MARKETING STRATEGY TO
THE WEBSITE.

#SocialPro #23A1 @matt_siltala#SocialPro #23A1 @matt_siltala
DOWNLOAD THE FULL STUDY AT:
https://sugarrae.com/product/pinterest-case-study/

#SocialPro #23A1 @matt_siltala
THANK YOU!
JOIN US @SMX WEST
SAN JOSE, CA
MARCH 1-3, 2016

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Pinterest Marketing Survival Guide

1. #SocialPro #23A1 @matt_siltala#SocialPro #23A1 @matt_siltala#SocialPro #23A1 @matt_siltala

2. #SocialPro #23A1 @matt_siltala#SocialPro #23A1 @matt_siltala#SMX #XXa @mattsiltala#SocialPro #23A1 @matt_siltala

3. #SocialPro #23A1 @matt_siltala#SocialPro #23A1 @matt_siltala PEOPLE HAVE CREATED MORE THAN 130 MILLION HOME DECOR BOARDS THE NUMBER OF PINNERS DOUBLED IN THE PAST 18 MONTHS MORE THAN 180 MILLION FOOD/DRINK BOARDS MORE THAN 300 MILLION FASHION BOARDS MORE THAN 30 MILLION EDUCATION BOARDS

4. #SocialPro #23A1 @matt_siltala#SocialPro #23A1 @matt_siltala GROWTH ON FACEBOOK & TWITTER REMAINS FLAT ‘12 ‘13 ‘14 ‘15 15 21 28 31 ‘12 ‘13 ‘14 ‘15 67 71 71 72 ‘12 ‘13 ‘14 ‘15 16 18 23 23 % of online adults who say they use the following social media platflor, by year

5. #SocialPro #23A1 @matt_siltala#SocialPro #23A1 @matt_siltala#SocialPro #23A1 @matt_siltala

6. #SocialPro #23A1 @matt_siltala#SocialPro #23A1 @matt_siltala IF YOU WANT MORE REPINS PIN IMAGES DIRECTLY FROM WEBSITES OR UPLOAD THEM. CREATE THE 20% OF PINS THAT GET REPINED REPEATEDLY.

7. #SocialPro #23A1 @matt_siltala#SocialPro #23A1 @matt_siltala THEREFORE CREATE EVERGREEN CONTENT THAT WILL CONTINUE TO BE REPINED AND CLICKED ON FOR MONTHS.

8. #SocialPro #23A1 @matt_siltala#SocialPro #23A1 @matt_siltala

9. #SocialPro #23A1 @matt_siltala#SocialPro #23A1 @matt_siltala HENCE ADD RELEVANT DESCRIPTIONS THAT ASK FOR CLIENTS CLICKS, REPINS, LIKES OR COMMENTS

10. #SocialPro #23A1 @matt_siltala#SocialPro #23A1 @matt_siltala MAKE SURE WEBSITES ARE MOBILE READY

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12. #SocialPro #23A1 @matt_siltala#SocialPro #23A1 @matt_siltala GET IT VERIFIED VS MAKING IT A PERSONAL ACCOUNT

13. #SocialPro #23A1 @matt_siltala#SocialPro #23A1 @matt_siltala USING KEYWORD RICH DESCRIPTIONS OF BOARDS (HOLIDAYS, DEMOGRAPHICS AND THEMES ETC) AS WELL AS CREATING SHARED BOARDS

14. #SocialPro #23A1 @matt_siltala#SocialPro #23A1 @matt_siltala KEEP THE DESCRIPTION MORE GENERAL AND ACTUALLY DESCRIBE THE PIN IN IT. I.E. DO NOT PUT SOMETHING LIKE “WOULD BE SO FUN FOR JENNY’S BIRTHDAY!” INSTEAD, “GREAT 40TH BIRTHDAY CAKE IDEA”.

15. #SocialPro #23A1 @matt_siltala#SocialPro #23A1 @matt_siltala A TITLE THAT IS EMBEDDED INTO THE IMAGE WILL HELP IT POP AND GET MORE PINS/SHARES. THIS WAY YOUR CONTENT REMAINS INTACT EVEN IF USERS CHANGE THE DESCRIPTION WHEN THEY RE-PIN.

16. #SocialPro #23A1 @matt_siltala#SocialPro #23A1 @matt_siltala SPECIFIC BOARDS WILL HELP YOU IN THE FUTURE. FOR EXAMPLE, HAVING “BREAKFAST RECIPES, APPETIZER RECIPES, DINNER RECIPES, AND DESSERT RECIPES” PIN BOARDS WILL MAKE EASIER FOR YOU TO FIND A PIN IN THE FUTURE, RATHER THAN IF THEY ARE ALL LUMPED INTO ONE BOARD CALLED "RECIPES”.

17. #SocialPro #23A1 @matt_siltala#SocialPro #23A1 @matt_siltala WHAT MESSAGE DOES YOUR BRAND WANT TO BE ASSOCIATED WITH AND PIN THOSE KINDS OF THINGS.

18. #SocialPro #23A1 @matt_siltala#SocialPro #23A1 @matt_siltala

19. #SocialPro #23A1 @matt_siltala#SocialPro #23A1 @matt_siltala CREATE “PIN WORTHY” CONTENT FOR YOUR BRAND (ROUND UP POSTS, DIY, HOW TO’S - BASICALLY CREATING FAQS TYPE CONTENT - WHAT QUESTIONS ARE ASKED THE MOST? CREATE CONTENT ANSWERING THESE QUESTIONS) MAKE SURE AND ONLY PIN AND USE FOR YOUR OWN BRAND HIGH QUALITY IMAGES - EVERYTHING YOU PIN AGAIN THINK “KEYWORD RICH”

20. #SocialPro #23A1 @matt_siltala#SocialPro #23A1 @matt_siltala ONLY PIN QUALITY IMAGES

21. #SocialPro #23A1 @matt_siltala#SocialPro #23A1 @matt_siltala CREATE PINS WITH PRODUCTS IN CONTEXT

22. #SocialPro #23A1 @matt_siltala#SocialPro #23A1 @matt_siltala

23. #SocialPro #23A1 @matt_siltala#SocialPro #23A1 @matt_siltala MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY

24. #SocialPro #23A1 @matt_siltala#SocialPro #23A1 @matt_siltala

25. #SocialPro #23A1 @matt_siltala#SocialPro #23A1 @matt_siltala LINKING TO YOUR HOMEPAGE IS REALLY ANNOYING FOR USERS LOOKING FOR WHAT WAS ACTUALLY FEATURED IN THE PIN.

26. #SocialPro #23A1 @matt_siltala#SocialPro #23A1 @matt_siltala

27. #SocialPro #23A1 @matt_siltala#SocialPro #23A1 @matt_siltala 1. APP PINS 2. MOVIE PINS 3. RECIPE PINS 4. ARTICLE PINS 5. PRODUCT PINS 6. PLACE PINS

28. #SocialPro #23A1 @matt_siltala#SocialPro #23A1 @matt_siltala

29. #SocialPro #23A1 @matt_siltala#SocialPro #23A1 @matt_siltala

30. #SocialPro #23A1 @matt_siltala#SocialPro #23A1 @matt_siltala FOR EXAMPLE LETS SAY YOU HAVE A BOARD WITH 10K FOLLOWERS, YOU CAN CREATE AN IMAGE ANNOUCING THE NEW BOARD AND TO FOLLOW IT ETC. IT IS A GREAT WAY TO CONTINUE TO GROW YOUR ACCOUNT.

31. #SocialPro #23A1 @matt_siltala#SocialPro #23A1 @matt_siltala FOR EXAMPLE DONT JUST PIN THAT SAME STUFF TO FACEBOOK - CREATE NEW CONTENT FOR FACEBOOK BASED ON THAT POPULAR CONTENT FOR MAX EXPOSURE TO YOUR CONTENT.

32. #SocialPro #23A1 @matt_siltala#SocialPro #23A1 @matt_siltala

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39. #SocialPro #23A1 @matt_siltala#SocialPro #23A1 @matt_siltala ESSENTIALLY PEOPLE HAVE THE OPTION TO ‘PIN IT’ LIKE NORMAL OR ‘BUY IT’. THERE ARE OVER 60 MILLION “BUYABLE” PINS ON PINTEREST.

40. #SocialPro #23A1 @matt_siltala#SocialPro #23A1 @matt_siltala

41. #SocialPro #23A1 @matt_siltala#SocialPro #23A1 @matt_siltala YOU CAN NOW DO “IN PIN” SEARCHING FOR PRODUCTS THAT SHOULD MAKE SEARCHING ON PINTEREST A MUCH BETTER EXPERIENCE.

42. #SocialPro #23A1 @matt_siltala#SocialPro #23A1 @matt_siltala 250K PINS 45 POSTS 6.1K FOLLOWERS PINTEREST WAS THE #1 MARKETING STRATEGY TO THE WEBSITE.

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47. #SocialPro #23A1 @matt_siltala#SocialPro #23A1 @matt_siltala#SocialPro #23A1 @matt_siltala

48. #SocialPro #23A1 @matt_siltala THANK YOU! JOIN US @SMX WEST SAN JOSE, CA MARCH 1-3, 2016

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