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EngagePDX Leverage your visual content to the MAX

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Presentation given during EngagePDX 2018 where all things visual content and getting the most out of your visual content. Case studies and examples share how to get the most out of your visual content.

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EngagePDX Leverage your visual content to the MAX

  1. 1. Getting the most leverage out of your Visual Content
  2. 2. TWO problems we are going to try and solve today.
  3. 3. Too Much Content.
  4. 4. Not the right kind.
  5. 5. But first.
  6. 6. This is me.
  7. 7. Not me, but who I podcast with - Dave Rohrer
  8. 8. Some of our clients.
  9. 9. I love visuals.
  10. 10. So much content all around us.
  11. 11. It never ends.
  12. 12. “There’s so much beauty in our world. Find the corners that speak to your brand and share them with your audience.” www.insights.newscred.com/visual-content-marketing-2017
  13. 13. “Brands are really starting to embrace concepts that connect us all as humans and bring awareness to people and stories that are often overlooked,” says Echelman. “It’s an opportunity to connect your customers to each other and to your brand.” www.insights.newscred.com/visual-content-marketing-2017
  14. 14. “Brands are really starting to embrace concepts that connect us all as humans and bring awareness to people and stories that are often overlooked,” says Echelman. “It’s an opportunity to connect your customers to each other and to your brand.” www.insights.newscred.com/visual-content-marketing-2017
  15. 15. “Brands are really starting to embrace concepts that connect us all as humans and bring awareness to people and stories that are often overlooked,” says Echelman. “It’s an opportunity to connect your customers to each other and to your brand.” www.insights.newscred.com/visual-content-marketing-2017 DON’T GET LEFT BEHIND
  16. 16. The right kind of content.
  17. 17. Think Beyond - MailChimp
  18. 18. I really hope this gets likes and links
  19. 19. I really hope this gets likes and links Lets stop thinking like this.
  20. 20. Lets start thinking like this - ReMax
  21. 21. Getting the Most Out of Your Visual Content Blog Banners White Papers PowerPoint Social Content Website Banners MicroGraphics
  22. 22. Case Study
  23. 23. Infographics White Papers
  24. 24. Leverage your content for MAX-Capacity
  25. 25. Blog Content Social Ads Paid Ads The Follow Up Strategy
  26. 26. Campaign Strategies
  27. 27. Plan Out the Topics
  28. 28. Recurring Topics
  29. 29. Once the topics
 are established, a content campaign can be structured
 and planned around each topic with a variety of content created.
  30. 30. This is going to help brands foresee trends and be prepared.
  31. 31. Continue to Think Beyond the Normal
  32. 32. THE OBJECTIVE Blendtec, creators of “The World’s Most Advanced Blender,” looked to Avalaunch Media to help them sell 800 units of their brand-new Blendtec GO Jar. As per the promotion, the units all needed to be sold within four days of the launch.
  33. 33. OUR SOLUTION To get Blendtec’s new blender jar sold—and fast—the Avalaunch team dove right in. They put together an innovative remarketing strategy. The Avalaunch team created video assets and three static banners for carousel ads: recipes for margaritas, blended coffee, and protein smoothies. And if customers visited Blendtec’s website but didn’t go through with a purchase, Avalaunch was ready with cart abandonment ads.
  34. 34. THE RESULTS Avalaunch’s remarketing strategy didn’t just meet Blendtec’s goals and timeframe—it exceeded everyone’s expectations. All 800 units sold out within 48 hours of the promo’s launch, and 406 of those sales were directly because of the campaign. Blendtec received a 1,742% return on ad spend! The Google AdWords paid search ads saw a click through rate of 4.2%, as well as 192,158 impressions. Because the Avalaunch team was able to reach consumers through remarketing strategies, eye-catching video assets, and multiple carousel ads, Blendtec gained new customers and reinforced their value among existing fans.
  35. 35. 21,000,000 Views 76,000 Likes 93,000 Comments 280,000 Shares CASE STUDY Simplicity of data (6 National Parks on one highway) and plays on the emotion to visit them
  36. 36. Is it too much content if you guys keep asking for it?
  37. 37. Raised over 10k
  38. 38. Raised over 10k
  39. 39. Raised over 10k
  40. 40. Raised over 10k
  41. 41. Thank You!

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