PD Holdings collected quick consumer insights prior to a meeting with a major retailer to validate their product and positioning concepts. The consumer-validated concepts gave their presentation enough punch to turn some heads at the meeting.
The nem Way: The VALUE Encounter - Treat Your Customers Like AnimalsChris Pattas
How do you acquire more customers and grow your sales without selling? How do you make what your business sells so attractive that customers are delighted to be a great reference for you? How do you develop deep and long lasting customer relationships that deliver amazing loyalty and returns?
See the video which accompanies this presentation at:
http://youtu.be/JhojOazWMyY
John McKinstry is the Managing Director of nem Australasia Pty Ltd (http://www.nem.net.au). His new book "Treat Your Customers Like Animals" explains how to use the VALUE Encounter approach to achieve a non-selling, value-adding business culture that profitably leads to sales growth.
Darrell Weekes is the Director of Strategy at Attache Software (http://www.attache.com.au). He explains, at this presentation and book launch within Sydney's Aquarium, how his company adopted the VALUE Encounter approach - achieving a non-selling business culture that drove sales and customer loyalty.
Using Data to Enable Human Conversations in EmailMediaPost
Consumers’ expectations for the emails they receive have changed. If something arrives in their inbox, they expect it to engage with them on a personal level, and to sound like a human being is contacting them.
Today, sounding more human in your email marketing comes down to personalisation, whether it’s using data to simply address a consumer by name, or using more in-depth research to personally engage with someone. And with advances in machine learning and AI, the future will no doubt offer up both new opportunities and challenges to talk to audiences.
This document outlines a presentation for a product called "The Day Dreamer", which has two main features: Memory Traveler and Shopping Assister. Memory Traveler allows users to relive past memories, while Shopping Assister helps with online shopping by providing body measurements and feedback on fit. The document discusses the materials used to make The Day Dreamer, its benefits like convenience and stress reduction, economic impacts, and marketing strategy of selling at high-end locations and outlets in Sri Lanka. It concludes by welcoming the audience to experience the new world enabled by this innovation.
The document discusses Google's philosophy and approach to customer relationship management. It outlines Google's 10 core philosophies, including focusing on the user and providing fast and accessible information. It also discusses Google's informal motto of "don't be evil" and its principles of serving users through integrity, usefulness, privacy, responsiveness, and taking action to improve products and services. The document presents information on Google's various customer support offerings like the Help Center, Product Forums, Feedback system, and Helpline.
The document discusses strategies for marketing over-the-counter (OTC) pharmaceutical products in India. It notes that the OTC market is growing faster than the traditional pharmaceutical market and that OTC products must be marketed like consumer goods to create consumer demand. Specific strategies proposed include improving packaging, using direct-to-consumer advertising to create "pull" demand, strengthening the OTC product portfolio, and implementing a multi-pronged marketing campaign utilizing various media channels.
Thank you for the detailed summary. I appreciate you taking the time to break down the key steps and techniques. It's very helpful for understanding the sales process.
Understanding the Jobs to be Done Framework in Product Management Amanda Ralph
The document discusses how focusing on product features alone will not drive material increases in sales, and that companies should instead understand the "job to be done" by customers through their products. It provides an example of a milkshake company that increased sales by understanding customers used milkshakes to make their commute less boring, rather than focusing on flavors or sizes. The document outlines tools and processes for understanding customer needs and jobs to be done in order to design products that better solve customer problems.
The nem Way: The VALUE Encounter - Treat Your Customers Like AnimalsChris Pattas
How do you acquire more customers and grow your sales without selling? How do you make what your business sells so attractive that customers are delighted to be a great reference for you? How do you develop deep and long lasting customer relationships that deliver amazing loyalty and returns?
See the video which accompanies this presentation at:
http://youtu.be/JhojOazWMyY
John McKinstry is the Managing Director of nem Australasia Pty Ltd (http://www.nem.net.au). His new book "Treat Your Customers Like Animals" explains how to use the VALUE Encounter approach to achieve a non-selling, value-adding business culture that profitably leads to sales growth.
Darrell Weekes is the Director of Strategy at Attache Software (http://www.attache.com.au). He explains, at this presentation and book launch within Sydney's Aquarium, how his company adopted the VALUE Encounter approach - achieving a non-selling business culture that drove sales and customer loyalty.
Using Data to Enable Human Conversations in EmailMediaPost
Consumers’ expectations for the emails they receive have changed. If something arrives in their inbox, they expect it to engage with them on a personal level, and to sound like a human being is contacting them.
Today, sounding more human in your email marketing comes down to personalisation, whether it’s using data to simply address a consumer by name, or using more in-depth research to personally engage with someone. And with advances in machine learning and AI, the future will no doubt offer up both new opportunities and challenges to talk to audiences.
This document outlines a presentation for a product called "The Day Dreamer", which has two main features: Memory Traveler and Shopping Assister. Memory Traveler allows users to relive past memories, while Shopping Assister helps with online shopping by providing body measurements and feedback on fit. The document discusses the materials used to make The Day Dreamer, its benefits like convenience and stress reduction, economic impacts, and marketing strategy of selling at high-end locations and outlets in Sri Lanka. It concludes by welcoming the audience to experience the new world enabled by this innovation.
The document discusses Google's philosophy and approach to customer relationship management. It outlines Google's 10 core philosophies, including focusing on the user and providing fast and accessible information. It also discusses Google's informal motto of "don't be evil" and its principles of serving users through integrity, usefulness, privacy, responsiveness, and taking action to improve products and services. The document presents information on Google's various customer support offerings like the Help Center, Product Forums, Feedback system, and Helpline.
The document discusses strategies for marketing over-the-counter (OTC) pharmaceutical products in India. It notes that the OTC market is growing faster than the traditional pharmaceutical market and that OTC products must be marketed like consumer goods to create consumer demand. Specific strategies proposed include improving packaging, using direct-to-consumer advertising to create "pull" demand, strengthening the OTC product portfolio, and implementing a multi-pronged marketing campaign utilizing various media channels.
Thank you for the detailed summary. I appreciate you taking the time to break down the key steps and techniques. It's very helpful for understanding the sales process.
Understanding the Jobs to be Done Framework in Product Management Amanda Ralph
The document discusses how focusing on product features alone will not drive material increases in sales, and that companies should instead understand the "job to be done" by customers through their products. It provides an example of a milkshake company that increased sales by understanding customers used milkshakes to make their commute less boring, rather than focusing on flavors or sizes. The document outlines tools and processes for understanding customer needs and jobs to be done in order to design products that better solve customer problems.
Marian Dineen is a retail business development consultant based in Limerick with over 30 years of experience. She owns Think Retail and provides services such as staff training, customer service, promotions, merchandising, and gift wrapping. Dineen believes that to succeed in business, customers must be at the center of everything a company does and that innovation and developing people are opportunities for businesses to grow. Her motto is that customers must be at the center of all business decisions.
The document summarizes BrandJuice's approach to innovation and new product development. It discusses how traditional innovation models are stagnant and fail to gain buy-in from all stakeholders. BrandJuice's approach immerses teams in consumer insights, creates ideas through brainstorming, and validates concepts using real-world testing rather than focus groups. This process has helped numerous clients successfully launch new products and position existing brands.
Young Marketers Elite 2 - Insight Activator - Tu Oanh-Van KhaiPhung Tu Oanh
The document discusses Insight Activator, a tool that helps turn observations and consumer learnings into actionable insights. It provides an overview of the insight activation process, which includes defining the task, reviewing existing resources, exploring to expand understanding, collecting learnings together, and generating ideas. Examples are given of companies like Nike and Heinz going through this process to develop insights and ideas for brand positioning, communication, and innovations. Consumer observations and generated insight platforms are outlined for each example.
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The document discusses keys to successful sustainability marketing. It notes that sustainability is important to staff, clients, suppliers and businesses themselves. The keys include defining sustainability, being truly sustainable in practices, demonstrating sustainability through actions, not just promoting it, and ensuring products and services perform well primarily with sustainability as a secondary benefit. Businesses should embrace sustainability in their product offerings, pricing, distribution and communication approaches. The overall message is that sustainability marketing requires walking the talk through transparent and credible practices that satisfy consumer and business demands.
The document discusses keys to successful sustainability marketing. It notes that sustainability is important to staff, clients, suppliers and businesses themselves. The keys include defining sustainability, being truly sustainable in practices, demonstrating sustainability through actions, not just promoting it, and ensuring products and services perform well primarily with sustainability as a secondary benefit. Businesses should embrace sustainability in their product offerings, pricing, distribution and communication approaches. The overall message is that sustainability marketing requires walking the talk through honest practices and communication.
Sustainability marketing is important for several key reasons:
1) It is morally responsible and meets growing market and customer expectations for environmentally-friendly practices.
2) Embracing sustainability can improve a business's bottom line performance over time as consumers increasingly favor brands they perceive as sustainable.
3) Successful sustainability marketing requires businesses to authentically adopt and demonstrate sustainable practices throughout their operations, not just "sell" the idea of sustainability.
4) Marketers should position sustainable products and services as delivering quality and performance first, with environmental benefits as an additional value.
Mark Kilens - The Pillars of Delight - SDINBOUND MeetupSDInbound
The three pillars of customer delight are innovation, communication, and education. Customer delight should be a priority at every stage, from pre-sale to post-sale interactions. Building trust with customers through problem solving and personalized communication is key. Companies should develop buyer personas and create helpful content tailored to different stages of the customer journey to attract, convert, and delight customers. Tracking customer data and feedback ensures continuous improvement of the customer experience.
This document provides guidance on understanding customers and their problems. It emphasizes the importance of understanding the customer's perspective and context in order to design effective solutions. It introduces the "lazy user model" which describes how customers select solutions based on the lowest effort. The document also provides a framework to analyze a customer's state, constraints, behaviors, triggers, and problems in order to identify opportunities and strategies to solve problems in a way that fits the customer.
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Hướng dẫn cách làm cho Khách hàng Marketing lại cho Doanh nghiệp
Cung cấp bởi 1ketoan.com
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View the past recording here: https://www.youtube.com/watch?v=MLbAryV-poc&feature=youtu.be&t=3&ab_channel=ExperimentZone
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* Applied Business Innovation to propel sales in a competitive market
* Most Powerful Cutting-Edge Marketing Strategies
* Maximizing Your Marketing ROI
What makes your brand different? A guide to being more competitiveguest18b160
This is a world where you and your competitors are largely selling products with similar benefits and features.
This is a world where the fragmentation of media makes it tougher to get your message to your consumers.
This is a world where brand owners find their trade customers are not only their access to consumers - but increasingly their biggest competitors.
This is a world where you need to think about how you you can ensure that you are building a long term competitive advantage based on a unique, different but relevant and compelling offer to your consumers.
In order to do this, what few key things should you be doing to make you different enough to generate value and long term growth in today's competitive global marketplace?"
I would define ‘Customer Experience’as:
‘How customers or prospective customers perceive their interactions with your organisation’
Customer experience encompasses every aspect of an organisation’s offering - the quality of customer care, of course, but also advertising, packaging, product and service features, ease of use, and reliability.
How can you drive a consistently good and improving Customer Experience for your customers or prospects?
In this A to Z I’ll give you some of the answers and some tips from Oak Consult
This document discusses media literacy in the context of advertising. It defines advertising and explains that the goal is to get public attention for products, services, or needs. Advertisements are typically created using various media formats. The document then outlines common advertising techniques like appealing to patriotism or using celebrity endorsements. It notes that ads often don't sell the direct product but rather positive qualities associated with it. Students are asked to analyze examples of ads and consider what is really being sold in the messaging. The goal is for students to understand how ads work so they can think critically about the techniques used to potentially manipulate consumer behavior.
The document provides information on different levels of consumer insights and how insights can be used in the marketing process. It discusses:
- Common, functional, emotional, and inspirational levels of insights based on Maslow's hierarchy of needs.
- Six angles to view insights: common things, hobbies/problems, beliefs, emotions, social identity, and philosophy.
- The marketing process and how insights can be used for discovery, strategy, marketing mix, and implementation/control. Insights help identify unmet needs, direct brand positioning and communication, and ensure consistency.
- Examples of how consumer packaged goods brands like OMO and Vinacafe have leveraged insights for new products, positioning,
The document provides tips for building a successful business by developing customers, achieving goals, rewarding achievements, committing fully for at least a year, challenging yourself, promoting enthusiastically, keeping in regular contact, focusing on benefits rather than features, building your contact list, presenting simply and persistently, duplicating your efforts through others, motivating your group, and constantly learning and improving.
Usage of English words is very essential for a successful and effective marketing strategy. Which words are neuro-psychological activators are very important to understand and analyse. In addition, the slogans of companies are also an important dimension to achieve the surprise. Without a catchy slogan, no company can flourish. Last but not the least, email appointments.
Best practices for project execution and deliveryCLIVE MINCHIN
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Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
https://rb.gy/usj1a2
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Sustainability marketing is important for several key reasons:
1) It is morally responsible and meets growing market and customer expectations for environmentally-friendly practices.
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The three pillars of customer delight are innovation, communication, and education. Customer delight should be a priority at every stage, from pre-sale to post-sale interactions. Building trust with customers through problem solving and personalized communication is key. Companies should develop buyer personas and create helpful content tailored to different stages of the customer journey to attract, convert, and delight customers. Tracking customer data and feedback ensures continuous improvement of the customer experience.
This document provides guidance on understanding customers and their problems. It emphasizes the importance of understanding the customer's perspective and context in order to design effective solutions. It introduces the "lazy user model" which describes how customers select solutions based on the lowest effort. The document also provides a framework to analyze a customer's state, constraints, behaviors, triggers, and problems in order to identify opportunities and strategies to solve problems in a way that fits the customer.
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View the past recording here: https://www.youtube.com/watch?v=MLbAryV-poc&feature=youtu.be&t=3&ab_channel=ExperimentZone
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This is a world where you and your competitors are largely selling products with similar benefits and features.
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This is a world where you need to think about how you you can ensure that you are building a long term competitive advantage based on a unique, different but relevant and compelling offer to your consumers.
In order to do this, what few key things should you be doing to make you different enough to generate value and long term growth in today's competitive global marketplace?"
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Customer experience encompasses every aspect of an organisation’s offering - the quality of customer care, of course, but also advertising, packaging, product and service features, ease of use, and reliability.
How can you drive a consistently good and improving Customer Experience for your customers or prospects?
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3. • Using consumer insights and concept validation to
bolster a retail presentation
• Tips for a successful presentation
• How to use agile research approaches even if you’re
not a researcher
AGENDA
4. OPPORTUNITY: MEETING WITH KEY
CUSTOMER
Major
Retailer
“When you try to organize a study with multiple consumers, it usually takes a lot of
time, and we didn’t have much time.”
Ned Becker, VP Sales & Marketing, PD Holdings
5. BUILDING A STRONG CASE
Needed deeper understanding of both Millennials and Moms, to develop
communication that targets each audience’s specific wants and needs
• Validated product concepts
• Optimized positioning
7. COLLABORATIVE APPROACH ALLOWS
MARKETERS DIRECT INVOLVEMENT
Digsite designed a
Sprint community
Client observed &
ask questions
Team adjusted
based on results
“We were able to reference real people and real, honest feedback from
the target consumers.”
Ned Becker, PD Holdings
9. TALKING TO THE RIGHT CONSUMERS
Moms
Ages 25-50
With children ages 2-10
30
Millennials
Ages 18-34
Diverse demographic
30
18-23
24-29
30-34
MILLENNIAL AGE RANGE
0 to 3 4 to 6 7 to 9 10 to 13 14+
MOM'S CHILDREN AGE RANGE
Digsite used SocialFind™ recruiting to identify consumers for each Sprint
10. UNDERSTANDING WHAT IS IMPORTANT
TO MILLENNIALS AND MOMS
“I am a mother and wife. My daughters are 9 & 7.
Most items in my medicine cabinet are generic.
they are cheaper and tend to work just as well as
name brands. Most of what I have on hand is
cold medicine as cold bug just went through our
house. I try to keep acetaminophen on hand at all
times. I think this is overall what we use the most
of. I ran out of children's just the other day. I try
to keep an antibacterial ointment in as well.
Other than that, I tend to pick up stuff as i need it
and what is in the cabinet is left over from the
last time it was needed.”
“I am 27-year-old woman who loves to travel, try
new things, and work out. Because of this, I
typically have some foot or back pain, bruises,
and terrible terrible allergies. I usually keep
aspirin, NyQuil, DayQuil, Salon-pas heat pads,
and other pain killers and cold medicines on
hand. I always make sure to keep a good supply
of Mucinex and netipot packets to keep my
allergies under wrap.”
11. USEFUL FEEDBACK AND DIRECTION
ON PRODUCT CONCEPTS
MMil
Convenience
Easy to Consume
Taste
Millennials Moms
Mobile Use
Kid Consumption
Mess Management
12. IN-DEPTH INSIGHTS FOR
PRODUCT POSITIONING
Tiana (millennial): “I picked concept
one because it's my favorite of the two.
To promote this type of product to my
friends I'd call it Blast Chews and
describe it as an easy to take OTC
medicine that has a burst of delicious
flavor and is easy to take on the go.
Here's a picture I drew up that I think
would make for a persuasive ad for this
product.”
13. OUTCOMES
Understanding of What is Important to Audience
Solidified Product Direction
Optimized Positioning
A Successful Retailer Meeting
Differentiation from Competition
“The data from Digsite gave
enough punch to our
presentation to turn some
heads with our retail
customer.”
14. TIPS FOR RETAIL PRESENTATIONS
Make sure the insights
are relevant to the
retailer’s target market
Insights should be
easily digestible. Use
bite sized insights that
are easily remembered
The best insights would
have impact across the
category.
Make sure your buyer
wants/needs the
insights you are
bringing
Bring the consumer to
life, and show how you
solve their problem
15. WHY DIGITAL TOOLS CAN HELP WITH
PREPARING FOR RETAILER MEETINGS
Faster recruiting cycles
Lower research costs
Real-time user experiences
On-demand optimization
Visual story telling
16. THIS AGILE RESEARCH APPROACH CAN
WORK FOR A WIDE RANGE OF ISSUES
KEY
DECISIONS
Prioritize
consumer needs
Build/Optimize
creative or concepts
Iterate
based on learning
Repeat as
needed