SlideShare a Scribd company logo
Does digital media advertisingmake $en$e? Damian Davila Rojas damiandavilarojas@gmail.com http://www.idaconcpts.com
Everybody is doing it…
But people are getting skeptical…
But the geeks say it can work during hard times too!
Heck, even I’m making money!
Consider the Web 2.0 business modelWhere does the D.M. ads fit in?
The Customer Acquisition Strategy: How do you get the visitors?
Imagine for a second, that you are Google and you want more people downloading the photo-software Picasa:
Where should Picasa advertise? Myspace??
Where should Picasa advertise? Shutterfly??
Does this makes $en$e?
So…. Does digital media advertising make $en$e? It DEPENDS! Plan ahead. NO miracles here. Do you have a well-planned customer acquisition strategy? Do you know who uses your service/product? Are you looking for audience growth or monetization? A/B Testing!
THE OBJECTIVE: Repeatable and scalable sales model to essential clients with these characteristics: ,[object Object]
Know they have a problem
Have been actively looking for a solution

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Does Digital Media Advertising Make $en$e?